Today we’d like to introduce you to Martina Barley
Hi Martina, thanks for joining us today. We’d love for you to start by introducing yourself.
I started working for a State Farm Insurance agent my freshman year of college. After graduation, I wanted to put my marketing studies to use and started working for a local marketing company. I fused my knowledge of insurance and marketing to start developing marketing campaigns designed for insurance agents.
In 2019, I started my own marketing company to serve insurance agents, Uptown Marketing.
In 2023, I wrote my first book, “The Marketing Girl” to share my story and advice, which is available on Amazon!
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Of course not! :)
My biggest struggle as a business owner was transitioning from star salesman to leader of a team – completely different role and responsibilities. My natural talent is sales and building relationships at my own speed, so it was a learning curve for me to develop a team, business processes, all that fun stuff.
Another struggle I had in the beginning is that we all worked remote! Luckily we now have an office space, but those early days of Zoom calls and FaceTimes proved to be a challenge.
Appreciate you sharing that. What should we know about Uptown Marketing?
Uptown Marketing is an industry leader in marketing for insurance agents. We offer Local SEO, Google Ads, Facebook & Instagram Ads, Social Media Strategy, Community Marketing Consult, and more. We are very client-focused and will always try something new if it means helping a client succeed.
We are known for being a female-owned & operated, as well as family operated! My sister and my cousin are the VP’s of Business Development and Operations respectively. However what sets us apart is our high standards for client results and relationships.
We are also known for offering market exclusivity – meaning we will not work with two agents in the same market that would be competing with each other. Because of this, we are a smaller company and we can embody quality over quantity.
What makes you happy?
Business wise? Talking to clients is my favorite part of my job. I also really love coming up with a marketing campaign whether for a client or whether for Uptown.
Just life? My husband is hilarious and makes me very happy, he’s my favorite person to hang out with. Also my dogs, sunshine, wine, being with friends and family!
While writing my book I discovered that writing makes me very happy! The Marketing Girl is available on Amazon
Contact Info:
- Website: https://www.uptownmarketing.com
- Instagram: https://www.instagram.com/uptown_marketing
- Facebook: https://www.facebook.com/uptownmarketingllc
- Other: https://www.amazon.com › Marketing-Girl-Trusting-Int…
Image Credits
Erich Camping