We’re excited to introduce you to the always interesting and insightful Shay Lee. We hope you’ll enjoy our conversation with Shay below.
Shay, thanks for joining us, excited to have you contributing your stories and insights. Can you recount a time when the advice you provided to a client was really spot on? (Please note this response is for education/entertainment purposes only and shouldn’t be construed as advice for the reader)
One of the most impactful pieces of advice I give to clients is to focus on progress, not perfection. I had a client come to me after a difficult divorce, her spirit dimmed and her confidence shattered. She felt overwhelmed by the thought of transforming her life all at once. I urged her to take small, manageable steps—like savoring a fresh colorful salad at lunch or dedicating just ten to twenty minutes to movement each day. This simple shift ignited a spark within her; she began to recognize and celebrate each little victory, whether it was choosing a healthy snack or completing a short workout. As weeks turned into months, I watched her transform—not just physically, but emotionally. She rediscovered her strength and passion for life, radiating a joy that had long been buried. The result was nothing short of extraordinary: she lost weight, gained strength, and rebuilt her self-worth, rising from the challenges of her past. By learning to embrace every small step, she turned her pain into power, inspiring everyone around her. Her journey became a testament to resilience, proving that healing is not a destination, but a beautiful, ongoing process of self-love and growth.

Shay, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
My journey into the fitness and nutrition industry is deeply rooted in personal loss and the desire to make a meaningful difference. Witnessing family and friends struggle with preventable health issues was painful, but the heartbreak of losing someone close to me due to complications that could have been prevented with proper nutrition and regular exercise, was a heart-wrenching moment, one that deeply impacted my life and changed me in ways I never anticipated. That loss ignited a fierce determination within me to empower others to take control of their health. I offer a range of services, including invigorating signature 60-minute full body outdoor workouts, personalized one-on-one coaching, fitness courses designed to support weight loss and enhance overall well-being, tailored nutrition plans, alongside two eBooks focused on fitness and nutrition. My mission is to help clients navigate their struggles, whether it’s overcoming the weight of despair, confusion about healthy choices, or the paralyzing fear of failure. I will help you get RESULTS, but you must fully commit and put in the necessary work.
What sets me apart is my unwavering commitment to each individual; I believe in creating a nurturing community where transformation goes beyond physical change—it’s about healing the soul. I take immense pride in the stories of resilience I’ve witnessed, where clients not only regain their strength but also rediscover their joy for life. I want everyone to know that my brand is built on empathy, passion, and an unshakeable belief in the power of personal transformation. Together, we can rewrite your health narrative, turning pain into purpose and forging a path to a brighter, healthier future. You are not just hiring a coach; you are joining a movement of hope, healing, and empowerment.

Let’s talk about resilience next – do you have a story you can share with us?
Resilience is the heartbeat of my journey and drives my passion for helping others find their strength. Having navigated multiple marriages and the challenges of divorce, I learned firsthand the importance of self- value and self-respect. Each experience tested me, but it also ignited a fierce determination to be a role model for my daughters and empower other women, showing them that true value comes from within.
In the midst of my adversity, I turned to fitness and nutrition as my source of strength. I became my first client, pouring my energy into every workout and meal, transforming my pain into empowerment. I involved my daughters in this journey, and together, we turned our challenges into triumphs—sweating through workouts and preparing meals together, building connections that went beyond the physical.
Now, as a personal trainer and nutrition coach, I bring that same passion to my clients. I understand the hurdles they face and the strength it takes to overcome them. I create a supportive environment where everyone can discover their potential and embrace their journeys. My mission is clear: to inspire others to value their worth, reclaim their health, and thrive. If you’re ready to take that leap, I am here to guide you every step of the way. Together, we can transform challenges into victories and unlock the best version of you.

Training and knowledge matter of course, but beyond that what do you think matters most in terms of succeeding in your field?
My background and experience as an IT Professional in the corporate world has profoundly shaped my approach to fitness and nutrition coaching, and I can’t help but feel that this unique background fuels my passion for helping others thrive. In the corporate environment, I mastered the art of breaking down complex projects into actionable steps, a skill I bring into the fitness realm. I love guiding my clients to see their health goals as achievable milestones, transforming what once seemed overwhelming into a clear, step-by-step journey.
Agile methodologies taught me the importance of adaptability and responsiveness. Just as I would pivot a project based on team feedback, I adjust my coaching strategies to meet my clients where they are. This flexibility ensures they remain motivated and engaged, celebrating progress along the way, no matter how small.
But perhaps the most significant lesson I carry into my coaching is the power of connection. In the corporate world, I learned that effective communication fosters strong relationships. I bring that same spirit into my fitness coaching, creating a supportive atmosphere where my clients feel heard and valued. I believe in the potential of every individual, and I strive to ignite that belief within them.
By merging my IT Project Management expertise with my passion for Fitness and Nutrition, I create a dynamic framework for success. My mission is to empower others not just to achieve their goals, but to enjoy the journey of becoming the best versions of themselves. Together, we can transform challenges into triumphs and build a healthier, happier future.
Contact Info:
- Website: https://www.fitnesscoachshay.com


