We were lucky to catch up with Abby Clapper recently and have shared our conversation below.
Hi Abby, thanks for joining us today. We’d love to hear about the things you feel your parents did right and how those things have impacted your career and life.
I think of one thing above all: my parents took me traveling. Growing up in a small town in Wisconsin, it would’ve been easy for me to stay in a familiar bubble. But instead, from a young age, my parents opened my eyes to the world beyond our small community, taking me along on adventures big and small. It started as visiting my grandparents in states where they were snow-birding for the winters in Arizona or Texas. And it grew to fun trips as a family to Washington D.C., Chicago, Minnesota, California, and New York. Then, after college, I made the leap to move to Florida and have experienced so much since being here!
These trips sparked something in me that led to traveling on my own—even internationally. China, Chile, Peru, Panama, Colombia, Mexico, Thailand. The thrill of discovering new places became deeply meaningful. Traveling wasn’t just about the landmarks; it was about meeting people with different ways of living, unique perspectives, and unfamiliar stories. My parents gave me the opportunity to see that the world is full of rich diversity, and in doing so, they taught me one of the most important lessons of all: understanding and respect for people who are different from me.
Their influence didn’t just show me new places; it shaped how I interact with people, how I listen, and how I try to approach others with kindness. In a way, they taught me that every person I meet has a story worth learning, and that’s been a gift I’ve carried with me in every part of my life.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
As a personal trainer and online coach, I realized that my purpose was bigger than just helping people reach their fitness goals. I wanted to foster an environment where everyone felt heard, valued, and capable, no matter their starting point. I focus on giving my clients and community the tools they need to live well-rounded, balanced lives. Whether through in-person personal training, group exercise classes, a customized online coaching program, or tips from my podcast, I strive to make fitness accessible and empowering for everyone.
My approach is not just about pushing physical limits; it’s about building confidence, resilience, and a positive relationship with movement and wellness. I understand that every person’s journey is different, and that’s what I love most about my work—being able to meet people exactly where they are, helping them embrace the ups and downs, and celebrating every step forward. My goal is to provide an inclusive, judgment-free space where people feel seen and supported. Fitness should feel attainable and motivating, not intimidating.
I’m most proud of building a business that supports and uplifts everyone, whether they’re working toward fitness goals or striving to live more balanced lives. My podcast, Talk Your Abs Off, is an extension of this mission, giving me a platform to share tips, strategies, and insights that can help anyone, anywhere, build healthier habits and a stronger mindset.
If there’s one thing I’d like people to know, it’s that my work is rooted in respect for who they are and where they’re at. Fitness isn’t one-size-fits-all, and my goal is to help people feel like they can thrive in their own bodies, at their own pace. I believe that true fitness is about feeling empowered, connected, and ready to take on life with strength and confidence—inside and out.

What do you think helped you build your reputation within your market?
My reputation is definitely still growing, but it has largely been built on leading with empathy and being a role model for balanced well-being. To me, being healthy is so much more than just ‘being skinny’ or ‘losing weight.’ True health is about finding a lifestyle that feels sustainable, energizing, and realistic for each individual. This means helping people create routines that fit their unique lives and goals—recognizing that what works for one person might not be right for another. It’s about building small, positive habits that can grow over time, rather than overwhelming changes that aren’t practical to maintain.
In my work as a coach, I emphasize the importance of listening to our bodies, celebrating what they can do, and respecting their limits. A strong support system or accountability partner can also make all the difference, which is why I aim to be that supportive figure for my clients and listeners, and encourage them to find others who lift them up too.

Other than training/knowledge, what do you think is most helpful for succeeding in your field?
Empathy and relationship-building are absolutely essential. Connecting with people on a personal level allows us to understand their unique goals, challenges, and motivations, which ultimately builds trust. When clients feel seen and understood, they’re more likely to stay committed, engage more deeply, and achieve better results.
Good trainers and coaches go beyond just “prescribing” exercises or routines; they listen to concerns, celebrate small victories, and provide support during setbacks. This level of empathy fosters a sense of safety, making it easier for clients to be honest about their struggles and stay committed to their progress. By being genuinely interested in each client’s journey, we create an environment where people feel motivated, supported, and inspired, which is critical for long-term success in this field.
Contact Info:
- Website: https://endorfinwellness.com
- Instagram: https://www.instagram.com/coachabbyclapper/
- Facebook: https://www.facebook.com/abbyclapper1/
- Linkedin: https://www.linkedin.com/in/abby-clapper-40018360/
- Youtube: https://www.youtube.com/@CoachAbbyClapper


