We were lucky to catch up with Dr. Caroline Iscovitz recently and have shared our conversation below.

Dr. Caroline, thanks for joining us, excited to have you contributing your stories and insights. Can you talk to us about a risk you’ve taken – walk us through the story?

In 2017, I found myself at a crossroads. I had just graduated a year ago with my doctorate in clinical psychology and a specialization in marriage and family therapy, a field I had invested years of my life in, and yet, just 6 years into practicing, I found myself facing personal and financial struggles that made staying in Southern California unbearable. It wasn’t the life I had envisioned when I embarked on this career path. Some days, I had to choose between eating and putting gas in my car to get to work. I was deeply passionate about my profession, but passion wasn’t enough to sustain me anymore.

It was in the middle of this hardship, standing on the edge of burnout and frustration, that I made one of the biggest decisions of my life—a decision that felt terrifying at the time. I chose to leave the field of psychology, a career I had worked so hard to build. I didn’t have another job lined up, nor did I know what would come next. All I knew was that I needed a fresh start. For my own wellbeing, I packed up my life in California and moved back home to Florida to where my family was and started my first business. It felt like a massive leap into the unknown, especially because I had zero experience as an entrepreneur.

I wish I could tell you that I hit it big right away, but the reality was much different. My first few ventures didn’t take off. I failed—multiple times. Each failure felt like another brick in the wall of doubt building around me, but there was something about starting over that gave me space to breathe, reflect, and, most importantly, learn. These early failures were my education in entrepreneurship, teaching me lessons that no degree could have ever offered.

Fast forward to 2021, and another bold decision found its way to me. I looked at a map and pointed to Colorado, a place I had no real connections to, except for one friend. It was another gamble, a new chapter in a book that seemed to have no clear direction at times. But I went for it.

A month after moving, I met my now-husband, the man who introduced me to the solar industry, where I began my career shift. It was a whirlwind—falling in love, building a life in a new state, and diving into a completely different industry. And now, as I prepare to welcome our daughter into the world, I reflect on how none of this would have happened if I hadn’t taken the risk to leave everything behind and start over.

The road to where I am today wasn’t easy. There were doubts, fears, and so many uncertainties along the way. But each risk I took led me to incredible opportunities, unexpected growth, and a foundation of resilience. It also led me back to where it all began—clinical psychology. Only this time, I’m stepping back into the field with a wealth of experience that will shape how I approach my work.

Taking that risk in 2017 was one of the hardest decisions I’ve ever made, but it was also the most rewarding. It taught me that even when the path isn’t clear, trusting yourself to take the leap can lead you to places you never imagined. Sometimes, the biggest risks lead to the greatest rewards.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

A little about me—I started in the psychology field, earning my doctorate degree, but after burning out, I realized that it wasn’t the right fit for me at the time. I took a leap into entrepreneurship, starting with coaching and wellness consulting, exploring various avenues along the way. After moving to Colorado and meeting my now-husband, I was introduced to the solar industry. He had built a business, Solar All Over, from the ground up, and I began to notice that he could use some extra support.

I gradually began assisting with recruiting, administrative tasks, networking, and managing social media—areas I truly enjoyed. Eventually, I officially partnered with him in the business, and together, we transformed Solar All Over from a sales organization into a fully integrated company. Today, we handle everything in-house, from solar installations and loan financing to servicing, solar business consulting, and expanding into commercial and industrial properties.

What sets us apart is our foundation of honesty and transparency, which is deeply embedded in everything we do. We truly care about our customers and want them to feel like family. Our warranties last for 25 years, so we believe it’s important to build relationships that last. I’m incredibly proud of the growth we’ve achieved together and the impact we’ve made by helping our customers through every step of the process, all under one roof. For us, it’s about more than just business—it’s about building trust and community with each of our clients.

Have you ever had to pivot?

I’m actually in the middle of a pivot right now, and honestly, it feels like my story has been a series of pivots—kind of like a lifelong game of “what do I want to be when I grow up?” I’m still working in the solar industry, which I love, but I’ve decided to make a big shift and return to the psychology field. I never thought I’d go back to mental health, but here I am—feeling more excited than ever.

One of the biggest pivots I made was when I jumped into solar, which was way off the beaten path from where I started.
That leap opened up so many unexpected doors, including the opportunity to work with my husband—which has been a nice bonus! And now, as I step back into the mental health world, I realize that part of me never really left. I guess life has a funny way of bringing us back to what we’re meant to do, even if it takes a few twists and turns along the way.

So here I am, embracing both industries and loving the idea that I get to blend my passion for mental health with the practical skills I’ve gained in solar. It’s an exciting new chapter, and I’m ready to see where this latest pivot takes me!

What’s a lesson you had to unlearn and what’s the backstory?

One of the most important lessons I had to unlearn was my understanding of failure. Growing up as a perfectionist, especially in the world of competitive cheerleading, I believed everything needed to be flawless. Any mistake felt like a heavy, personal failure, and I became consumed by the pressure to be perfect—not because others expected it, but because I placed that burden on myself. School only reinforced this mindset, making anything less than perfect feel unacceptable.

When I transitioned into entrepreneurship, I carried that fear of failure with me. I thought that any setback meant I wasn’t good enough or that I didn’t have what it took to succeed. Every obstacle felt like a confirmation of my inadequacy, rather than a chance to learn and grow.

However, over time, I began to see failure differently. Each setback taught me something invaluable, and I realized that failure isn’t an endpoint—it’s a necessary part of the journey. With every misstep, I learned how to adjust, improve, and ultimately grow. What once felt like defeat became the fuel for my comebacks, both in life and business.

The greatest blessing in this process has been the freedom that comes from redefining failure. I now understand that life, like entrepreneurship, is full of imperfections and constant change. It’s those very imperfections that help us grow. Letting go of the idea that failure is final has allowed me to see it as a sign that I’m pushing boundaries and moving forward. Failure, in its truest form, is just part of the process of becoming.

Contact Info:

• Website: https://www.solarallover.com
• Instagram: https://www.instagram.com/drcarolineiscovitz
• Linkedin: https://www.linkedin.com/in/drcarolineiscovitz
• Twitter: https://www.x.com/driscovitz
• Youtube: https://www.youtube.com/@drcarolineiscovitz
• Other: https://www.tiktok.com/@drcarolineiscovitz

  https://podcasts.apple.com/us/podcast/entrepreneurship-by-design-w-dr-c/id1678805707

  https://open.spotify.com/show/6qcdDEazbPn6SKfc3dWYJq?si=6fc4e9c2c4ec4baf&nd=1

Image Credits

Adrian Fergson