We caught up with the brilliant and insightful Natalie Conde a few weeks ago and have shared our conversation below.

Natalie, appreciate you joining us today. What do you think matters most in terms of achieving success?

First and foremost, I believe success is subject to each individual. In my personal transformation, success looked like losing over 70 pounds of body fat and getting into the best shape of my life. In my coaching business, success looks like helping as many women as possible achieve not only their fitness goals but their life goals as well. In my clothing brand, Immortal Reign, success has been looking around local gyms and coffee shops and seeing designs that I have put my heart and soul into. There is no number to success, nor a number in your bank account (if you’re doing it right). I think success comes from being able to make the biggest positive impact on others as you possibly can. It’s about sharing a message, a vision, and hoping that it will change someone else’s life. For me that is the definition of success.

In order to achieve that, you must be willing to do what others will not. You must believe whole-heartedly in yourself and your mission. You will do whatever it takes to see that it is shared. I have had many highs and many lows in this journey. I have invested money that I did not have with so much faith in myself that I would make ends meet no matter what. I have walked around gyms selling t-shirts and hoodies in order to make sure my rent was covered the next day. I have invested in business mentors (thank you Brian, Cole, and the entire PT Domination team) when I had NOTHING because I knew that, that is what it would take to scale my business. I’ve almost lost everything in order to achieve success because I knew in my heart that I was being tested by the Universe to see how badly I really wanted it. I wanted to reach as many women as possible with online coaching, I wanted a brand that could represent something far greater than myself, and I wanted to work for myself no matter what the cost was. Until you are willing to put that much faith in yourself, you will continue to hold back and fail over and over again.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

For those of you that don’t know me.. Hi! My name is Natalie Conde (a.k.a. The Muscle Blondie). I am an online transformation coach for career-driven women. I am also the proud owner of Immortal Reign, a street-wear/ gym-wear line designed around spiritual beings and those that have made incredible impact historically.

I became a women’s online transformation coach after losing 70 lbs in my own weightloss journey. I had been obese my entire life and had developed some pretty serious health conditions because of it. Two years into my weightloss journey I decided to become certified as a personal trainer. My career started at Crunch Fitness where I met individuals who impacted my life forever. One of those individuals is Warlin Nival (better known as Blue). Blue is a professional baseball trainer who’s style of training is anything but ordinary. I was fascinated and wished to learn how to train like an athlete. We spent over a year training together where I trained side by side with professional athletes in the major and minor leagues. What he taught me was invaluable, and far greater than any training certification I could have received online. I took my knowledge of athletic training and applied it to my clients. The change in myself and in my clients was incredible.

During our year of training, I set my standards high and wished to compete in my first bodybuilding show. There was a problem in my plans though, as I was working 12+ hour days as an in-person coach while trying to balance my own workouts and day-to-day tasks in order to succeed. Calling me “burnt-out” would be the understatement of the century. I loved my job but could not continue to push myself so hard both physically and mentally. I needed to pivot my career and still do what I love. Online coaching seemed to be the best option. I quickly pivoted after my first competition and a few, short months later, I was fully online. Now I get to help women all over the world change their lives, achieve their dream physiques, change their mindsets, and apply the same principles to achieve success in other areas of their lives.

As if the craziness of launching my online coaching business (Muscle Blondie Personal Training) wasn’t enough, I still had a deep desire to allow my artistic side to come out. I had always been very artistic growing up and had initially intended to go to the University of the Arts in Philadelphia. My dreams pivoted over the years and I had let that side of me go… but she came back with a vengeance. I spent many nights discovering a new-found love for graphic design and Immortal Reign was born. Immortal Reign is the by-product of my love for art and my fascination with the ancient gods and spiritual beings. I wanted a brand that could create a lasting impact just like those that are featured in our collections. We are able to do that by donating 10% of the proceeds to charities that are inspired by the beings on our designs. Our message is clear. We are for The Bold, The Brave, The Immortal.

Can you tell us about what’s worked well for you in terms of growing your clientele?

Being a genuine person is absolutely key to growing a clientele as a fitness coach. You truly have to want what is best for every single person you interact with. If you’re in it for the money, you’re never going to make it.

You also need to get out of the mindset that you’re being “pushy”. That doesn’t exist if you are a genuine fitness coach. You being “pushy” can change that persons life forever, change their family forever, change their marriage, the cycle of obesity, everything.

How’d you build such a strong reputation within your market?

I am extremely grateful that I have such a high reputation as an in-person coach, that it translated to my online coaching. I spent years building my reputation as a coach that will not only get you the results you’re looking for but also help you in areas of your life that you probably didn’t even think of. That’s why I’m a transformation coach. We make full-life transformations.

Contact Info:

• Website: https://immortalreignofficial.com
• Instagram: @the.muscle.blondie
• Facebook: Natalie Conde
• Other: Strong Body, Stronger Heart Podcast on Spotify