We were lucky to catch up with Ty Rashad recently and have shared our conversation below.
Ty, thanks for joining us, excited to have you contributing your stories and insights. Are you able to earn a full-time living from your creative work? If so, can you walk us through your journey and how you made it happen?
This has been a 10-year process of ups, downs, risks, but most importantly bought lessons. In 2014, starting to freelance using my personal essentials apart from foundations for the array of clients served. My aunts and older cousins would pay me to do their daughters for formal events, such as prom. I would buy their shade of foundation for the appointments, before you know it, I had a variety of different shades and even started purchasing additional products overtime. As I was building a name around the high schools and in church, by offering my services, a founder in the San Antonio cosmetology industry by the name of Toni Campbell recognize my unique style and brought me into her salon as her assistant. Soon after that, I became her personal makeup artist and traveled everywhere with her over the span of four years. In 2018, my sister called to share she was opening an aesthetic bar called glam her 24 and wanted me to be the makeup artist. This was a big step in independence, so I took it. I worked at Sephora during the day and took clients as they booked. As clients started to build, I separated from Sephora to pursue an overnight job providing availability during business hours. My sister quickly expanded and left the business to me allowing expansion in the same space from 724 ft to 5000 ft. The salon closed in 2020 due to Covid. Through dedication and hard work, the salon was paid off by working overnight and accepting additional clientele through 2021. Up until 2023, I played tug-of-war with my passion and stability now having the experience to make high profile earnings in the world of makeup artistry. This enabled the ability to sacrifice budget and take the steps to accurately build a business. Eventually, I did just that investing in a personal assistant to stay on top of the business needs and partnering with the business consultant to solidify the moves that I made for the direction that I wanted to go in. I know I explained a lot, but the moral of all of this is you get out whatever it is that you put into it. Though I could have saved time if I stopped denying my talent but not fully investing into my craft. Today, I have built a system where I am bringing on tiers of artist from intermediate to lead with the systems, trainings, procedures, and structures implemented. As a leader, it was critical to provide uplifting guidance and critiques to ensure the talented artist had a foundation to not experience the same struggles as I. With determination and success in the forefront I am confident that a team developed with no limits to growth is attainable. The key is not only for them believing in themselves but having someone who understands the difficulties faced and believes in them as well. As a leader, it was my duty to provide foundational steps to success. With grace, my team continues to grow and evolve.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I think I may have answered how I got started in The previous question. Problems I solve in my area of profession is centered around glam makeup. I have branded myself as a glam mua. My motto is “ helping develop a relationship with your higher self so that you may reflect your highest vibration”. My goal in makeup is to enhance my clients natural beauty and show them that makeup is enhancements not perfection. I also strive to make make up more of a high demand service. Not just for weddings and events, but something to do as a norm.
For you, what’s the most rewarding aspect of being a creative?
For me, the most rewarding aspect of being a mua is how I speak to my clients heart and make them feel confident. You have no idea how many people come to my chair broken, hurt, needing a “pick me up”, and more commonly not aware of their beauty and ability to enhance it.
Are there any resources you wish you knew about earlier in your creative journey?
This is a good question. Looking back knowing the recourses were there I just know had I been proactive in investing in my business I would have been more successful way earlier in my career.
A few of those resources are business education courses or seminars, that people offer to new business owners. Consultants (which is a paid resource) but as I’ve stated before it’s a huge asset to my current businesses Financial status and structure as a whole.
Contact Info:
- Website: https://Www.thetyrashad.org
- Instagram: Tyrashadthebrand
- Facebook: Touchedbyty
