Alright – so today we’ve got the honor of introducing you to Peter Pettis. We think you’ll enjoy our conversation, we’ve shared it below.

Peter, thanks for joining us, excited to have you contributing your stories and insights. Can you share a customer success story with us?

A family in San Diego reached out to my neurofeedback machine rental business a few months back looking for help for their young son who had experienced a severely traumatic event. As a result of the event, their son had anxiety and depression that was making daily life quite difficult for both him and themselves. They were desperate to help their child.

The son had already seen promising results from neurofeedback sessions in an office-setting, but the training was quite expensive to complete in-office and the parents were desperately looking for a more affordable route of training. That’s how they found out that they could complete similar training at home for quite a bit less money through my business.

After two months of training two neurofeedback sessions per day with their child, the mother sent me an email with a beautiful report: her son’s anxiety and depression were no longer an issue; he was back to his old self. As a result of their son’s improvement, the parents felt much better, as well. They felt they had started a new chapter in their lives.

The last thing she mentioned to me in the email was that she also happened to do neurofeedback sessions with her nephew while she had the system. Her nephew had been experiencing frequent migraines and she had heard about the success of neurofeedback in minimizing or eliminating chronic migraine headaches. Sure enough, the neurofeedback stopped his migraines after a few sessions.

I love what can happen for my clients when they regulate their nervous systems through neurofeedback. So many ailments are often rooted in a dysregulated nervous system and people just don’t know it. When they commit to the training, they often realize the most meaningful, life-changing improvements.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I was working in accounting in San Francisco when I got a to a point where I did not enjoy what I was doing with my life. Anxiety and depression had slowly taken over me; I was shutting down. So, I quit my job and moved back to Southern California.

The next few months entailed me working to find another career. Before I could do that, though, I needed to get my mental health straightened out. It just so happened that a family member owned several neurofeedback machines, one of which they lent to me. I had never heard of neurofeedback and was skeptical that a machine could help train my brain to operate more optimally, but my family member encouraged me to give it an honest try as they had seen improvements in their own life by using it.

After about 40 sessions, I felt so much better than I had in the previous few years. I had forgotten what feeling good felt like; it was amazing to reunite with feelings of well-being and peace. I wished that anyone experiencing similar issues could have access to these machines.

This is how my neurofeedback machine rental service came to be. I knew that these machines could help people find peace in their lives, but I was also aware that they were prohibitively expensive to purchase for the average person, and since most people do not need to train with neurofeedback for more than a couple of months, they really do not need to own a machine. So, I bought a fleet of neurofeedback machines that I make available to people at an affordable price. That is how California Neurofeedback came to be.

The majority of my clients that rent machines from me are initially experiencing anxiety, depression, sleeplessness, or lack of focus. Since neurofeedback generally works to regulate the nervous system, clients often see a reduction or elimination of symptoms associated with those issues. Diet and exercise can also play a crucial role in improving these symptoms, so I always encourage my clients to everything they can to live a healthier lifestyle in addition to the neurofeedback training. The clients who fully commit to the training in addition to living a healthy lifestyle see the biggest positive shifts in their lives.

I’m so proud of my clients who fully commit to improving their mental health. It’s not always easy to pull oneself out of darker times; I know this firsthand. And I know that it takes much more to feel better than simply hooking oneself up to a neurofeedback machine: it takes time, motivation, money, determination, sacrifice, and faith in a brighter future. When I get that email that things are going better than they were, I know it took all of these things for that person to get there. It’s hard work and it is beautiful.

How’d you build such a strong reputation within your market?

I am real and honest with my clients and potential clients. My strategy is not to over-promise or try to sell to every single person that submits a lead. Honesty about what my service is, what it has done for myself, and what it has and has not done for past clients has been a successful route for me. The people who come across my business need help and likely have tried other options without success, so it is my aim to serve them in the best way possible to get them a solution to their issues. Sometimes this means referring them to my competitors or other services if my service is not the best choice for them. I believe that people sense my care and honesty, which serves me well.

Where do you think you get most of your clients from?

My best source of clients is running Google Ads. My target demographic uses Google to search for just about everything, so that is most often where they find me. Setting up a successful Google Ads campaign is not one of my strongest skills, though Google’s Ad team offers free monthly meetings/check-ins to help businesses optimize their ads and get the best results. They’re a massive help.

Contact Info:

• Website: https://CaliforniaNeurofeedback.com
• Instagram: https://www.instagram.com/CaliforniaNeurofeedback
• Facebook: https://www.facebook.com/CalNeurofeedback
• Linkedin: https://www.linkedin.com/in/peter-pettis
• Youtube: https://www.youtube.com/@californianeurofeedback