We’re excited to introduce you to the always interesting and insightful Deontre Siler. We hope you’ll enjoy our conversation with Deontre below.

Hi Deontre , thanks for joining us today. Can you walk us through some of the key steps that allowed you move beyond an idea and actually launch?

There is a backstory to how I started my fashion content journey. In the beginning I never was interested in fashion or even more so content creating I never imagined it being something I would actually do because I thought it was an area that wasn’t for me exactly to say the least. The process of how I started was unexpected. In august of 2022. J’Ana, (My girlfriend) and I went to a shopping district to spend the day at. It was one of our planned dates that day and we decided to wear matching outfits and take pictures. I uploaded my pictures to Instagram and we enjoyed our day as the sun started to set. The next day i noticed that my post went viral and caught the attention of a clothing brand called ROMWE. They loved my posts because I was wearing one of their products and I was happy that day being noticed by them. From that moment I started getting a lot of attention from other companies as well that wanted to have me as an ambassador for their clothing brand to promote. After I noticed J’Ana advised me to take it serious as she said it was a sign for us to start our content creation era as where she loved doing content creating and wanted to start our own YouTube channel. She has always said on multiple occasions and even people that I’ve met told me that I should start modeling because according to her words, “You have the face of a model.” The next month and so on clothing brands and outfit pages suddenly started noticing me and wanted to promote my post for fashion pages. The main issue I ran into was how do I go about other brands noticing me to reach out for a partnership collaboration. What started out as a simple instagram post turned into fashion hauls where I showcase to my followers what items I purchased from a certain brand. My first big break was with Habitsnewyork clothing. They were huge fans of my following and content that they wanted me to become a brand ambassador for them. I was happy when I got the position and now I’m featured as one of their top ambassadors now and I’m even featured on their instagram shop modeling a Cream Wheat eagle tee also worn by NBA player Jayson Tatum as well. Currently now I’m a SHEIN Influencer and collaborate frequently with them to model the free clothes of my liking for them. It’s been an enjoyable journey and I’m still on the road of learning much more as I dive into becoming a model full time. J’Ana was a big driving force into buying into become a model and doing fashion. For the longest time I never knew exactly what my niche was and thanks to her she helped me find what that was and now we not only doing fashion but we are working into building our brand together as a team. I give her flowers Everytime for helping me realize what not only what my potential but as a team what we can build together.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

How I got into fashion really was after my post become viral and caught the attention of ROMWE. The problems I solve for others is what brands should they buy from and if the brand is good and worth the money to buy from. I believe what sets me apart from others is that im someone that is passionate about my craft and what I love doing and I give honest reviews and feedback to potential clients that may want to buy from the same brand as I have because they see outfits I put together all the time. I brainstorm ideas of what outfits I can put together for any occasion and mainly streetwear is where my niche is at. The main thing I want followers and potential clients to know about my content is that my content is fun, enjoyable, funny, and can give you ideas to brainstorm your favorite pieces of clothing. I want people to know about brands that they can buy from because I visualize myself as a customer in there shoes if I’m buying from a brand. The questions I ask is: “Is the material good”? “Does the pricing match its value for what you buy?” You want clients to buy what they expect from you as a brand. With me buying having a hood and big following I want people to believe me and even come to me for advice for how they can get into fashion as well. I may only be a year and a half into fashion but I know a lot and would want to pass down knowledge to any follower as well

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

The lesson I had to unlearn was to never doubt myself. The backstory to that was I used to doubt myself a lot especially taking a gap year from college. When I came home I doubted myself whether college was for me or if my career path was something that was for me. I was very depressed for some time seeing others go back and graduate as well. It not only made me sad a bit but it also fueled my drive to carve out my own path because when door closes another one always opens for you.

We’d love to hear the story of how you built up your social media audience?

Before I got into fashion and content creating I used to do promos for my followers to help them gain followers. When I first started instagram, I didn’t know how to get more followers so I started participating in followtrains. With followtrains you gain followers and sometimes I host them or I join them. On my road to approaching 10,000 followers, I stated branching into doing promos and shoutouts for reasonable prices. More people started joining in asking for more promos and it helped my following as well. My advice to those starting to build their social media presence is always to network with others. Building connections on social media can put yourself or your business in a great position because those people or groups can help you and give you amazing advice in what you want to broadcast to your audience.

Contact Info:

• Instagram: https://www.instagram.com/all_eyez_on_trey/profilecard/?igsh=MTd1ZnFtemljaHN3dA==
• Facebook: https://www.facebook.com/share/6NXNZH74CvTXkNKa/?mibextid=LQQJ4d
• Youtube: https://youtube.com/@lifewithjt22?si=ARxu-f_uf0mwFY3i

Image Credits

Instagram: @EB_Portraits