We’re excited to introduce you to the always interesting and insightful Alana Vorda. We hope you’ll enjoy our conversation with Alana below.

Alana, thanks for taking the time to share your stories with us today Can you share a customer success story with us?

My very first client and I just parted ways. That doesn’t sound like much of a success story, but hear me out.

I launched Vorda Social in 2022 and took on a reputable Houston realtor as my first social media client. At the time, he had approximately 1,500 followers on Instagram. He understood the power of social media and together, we were determined to create content that would stand out among the thousands of realtors inundating social media.

Fast forward to today, he now has over 17,000 followers. In my humble opinion, we set the standard for real estate content in Houston.
This was achieved in part due to his talented videographers, but he also deserves credit for his creativity. Ultimately, I’m most proud of the community we amassed that has contributed to the success of his business–which is always the goal right?

Back to us no longer working together…

I called him recently and asked, “Are we done here?” And after a few moments of silence he reluctantly replied, “I think so.” I see the ending of this working relationship as an accomplishment, as my penultimate success story in my two-years as a social media manager–I managed my client’s account so well, that not only did we increase his following by 1,040% but he had developed the confidence and momentum to continue maintaining it himself. It doesn’t get much better than that.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I began 2021 as an assistant to Houston realtor (@the.chrisphan). About six months into my employment, he fired his social media manager and transferred the responsibility onto me. What I initially considered a mundane task, I quickly learned that not only was I good at it, but I genuinely enjoyed it–2 things I hadn’t ever experienced simultaneously at a job. By the end of 2021, I left my assistant role and launched my social media marketing company: Vorda Social.

I currently offer both social media management and content creation for Houston businesses that typically: 1. can’t be bothered with it, and 2. understand the impact social media marketing has on the profitability of their business.

When it comes to taking on new clients, the ones I’m most excited to work with are those that are brave enough to show up authentically, uniquely them. Partly because it’s more interesting, but also because that’s what has helped me grow accounts from 1,500 to 17,000 followers. You gotta build those genuine connections with your community because people can smell fake a mile away. So while I enjoy getting all the house tour content, I LOVE directing shoots with real people.

Any insights you can share with us about how you built up your social media presence?

I’ll tell you how I build my clients’ audience on social media because I honestly don’t focus on my personal social media. I’ll preface this with the fact that I can’t cover every nuance here, but I’ll give you the outline.

Determine the goal audience for your business; tailor your content creation to add value to that demographic (don’t be afraid to experiment with content, that is how you determine what content works and what doesn’t); engage (as much as time permits) with current following, potential following, and your peers; lastly, always be authentic. Sounds simple right? You most certainly can do it.

But on the off chance you don’t want to, my team can :)

We’d love to hear a story of resilience from your journey.

If you own a service-based business (like yours truly) you’re going to have high and low seasons. Guaranteed. Fortunately, I don’t stay bummed when I’m in a slower season because my delulu leads me to believe that better doors…more compatible doors…doors with bigger budgets will open soon.

However, I can empathize with how stressful it is when your income takes a hit after losing a client, but it’s always for a good reason. And I’d even posit that when you lost that client, you felt a tinge of relief. Yeah, me too. To put this into context, I separated from 5 different accounts this year! And while it wasn’t due to my performance, it still stung a little each time. So if you happen to have just lost a client: analyze what you can do differently next time, (internally) blame the client for not listening to you, or maybe a combination of both of these. Kidding (partly).

And if you’re reading this and you happen to be in an *ahem* building season, my advice would be to capitalize on your extra time by getting your systems in order, practicing some extra self-care, and asking for those referrals. In that order.

Business owners are some of the most resilient people I know. We started in the trenches, so we know what it takes to claw our way back out.

Contact Info:

• Website: https://vordasocial.com
• Instagram: https://instagram.com/vordasocial
• Facebook: https://facebook.com/vordasocial
• Linkedin: https://www.linkedin.com/company/vorda-social