We recently connected with Pj Davis and have shared our conversation below.
Hi PJ, thanks for joining us today. Can you talk to us about a risk you’ve taken – walk us through the story?
One of the biggest risk I took was starting my photography business. I had a lot going on when starting my business and honestly didn’t know how to go about it or if anyone would gravitate towards my style of photography. I had already been known as a photographer and was getting product, and portrait jobs already. Once the phone started to ring more I decided to take the risk and go all in.
PJ, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Getting into photography was sort of a calling. There was an old camera in my closet that I had bought my wife for Christmas one year that she never used. I grabbed the box, ripped it open and a dream was born. I always had these ideas in my head of how I wanted things to look. I love movies, TV etc, and movie/tv posters. I always thought I could make that or maybe make someone look like that. Once I started figuring out photography and lighting it was game on.
I love working with clients because the end result is everything. Most the time a client will see their photos in camera and say “wow I can’t believe I look so good”. I’ve actually had models tell me that they struggle with photographers because they never capture a good photo of them. Somehow I’m able to see the things that others don’t, and that may be a look, a feeling, personality etc. Everyone is different and you have to find the things that will make them shine on camera.
I think what sets me apart from other photographers is that I like taking risk with the artistry of it. I don’t necessarily like doing what everyone else is doing. If you go online right now and type in “wedding photographer” most the images that come up from wedding photographers all look the same. I’m not saying they’re bad photos, they look great, but the same in nature and tone. That goes for portraits as well. We’re artist we’re supposed to be changing the world and creating trends not following them.
Two things I am most proud of in my work is being a published photographer and working with some sports figures, tv personality and professional models. I never thought I’d ever get to that point.
How did you build your audience on social media?
Building an audience on social media can be tricky because the algorithm is changing daily. You may get into a groove with engagement and then it make stop. That’s because of the algorithm. I post a lot on social media but to be honest I don’t like and build up my website for a healthy alternative for people. On the flip side though I have gotten some really great jobs off my presence on social media so it’s almost a gift and a curse.
The best advice I can give someone trying to build a nice presence on social media is stop trying to build a presence on social media. Create great content, share the content and be consistent about it. Consistency over everything.
How do you keep in touch with clients and foster brand loyalty?
I like to keep in touch with my clients and support what they may have going on. Some times all it takes is something as small as a “hey loved what you did the other” or maybe show up to an even they maybe having. I like to support good people so this is easy for me.
Contact Info:
- Website: https://pjdavisphotography.com
- Instagram: https://www.instagram.com/p.j.davis_photography/
- Youtube: https://www.youtube.com/@pjdavisphotography
Image Credits
Lucia De Poli, Summer Gill, Shey Dretzka, Mr & Mrs Paniccia, Wendy Davis, Daryan Eliese, Gabby Scott, Kansas Bossie.