We were lucky to catch up with Jenny Law recently and have shared our conversation below.

Alright, Jenny thanks for taking the time to share your stories and insights with us today. Talk to us about building a team – did you hire quickly, how’d you recruit the first few team members? Any interesting lessons?

When I started as a solo agent, it was clear that as my business grew, I needed a team to keep up. I wanted to offer my clients top-notch support 24/7. So, I brought on licensed assistants to help out. My goal was simple: make sure clients get the best service possible. A unique part of The Jenny Law Group is that it’s made up entirely of women. I’m passionate about empowering women in a male-dominated industry. I wanted to create opportunities for women to learn, grow, and succeed in real estate.

A clear mission and vision are crucial when building a team. For me, it’s not just about making money; it’s about having a shared purpose. The Jenny Law Group focuses on more than just closing deals. We’re all about staying educated on the market and helping clients make smart investment choices. Knowledge about the economy and market trends helps us do just that.

When it comes to recruiting, I don’t use job boards like Indeed or ZipRecruiter. Instead, I rely on my social media network, which is full of industry pros and real estate fans. I usually post on Instagram and Facebook when I’m looking for new agents. I look for people with strong work ethics and a proactive attitude. I prefer agents with a proven track record of at least $5 million in sales from the past year.

Social media is key for building a brand. I recommend mixing personal and business content. It’s important for clients to see who they’re working with I’ve found. I use Instagram Stories for personal glimpses and my Grid for professional updates. This balance helps build trust and connect with clients.

When it comes to team structure, clearly defined roles keep things running smoothly. I make sure my team is always working and earning, even if they don’t have their own clients. I don’t want anyone to stop working. If they don’t have their own business, I assign them projects to enhance the service provided to my clients. This setup includes a transaction coordinator and licensed assistants who handle various tasks. As they gain experience, they might move into new roles.

Training is a big part of my approach. Our weekly meetings are a chance to review deals and update on industry trends. Understanding market trends helps us guide clients better. We also have monthly meetings to keep everyone in the loop about new policies and market trends.

My goal is to help my agents become so successful that they eventually start their own businesses. I support their growth by involving them in networking events and providing advanced training. In a volatile market, having a knowledgeable team is crucial. We stay successful by helping clients make smart decisions. I’ve found. It’s important for team leaders to ensure their teams understand local and economic trends to help clients navigate the market. Looking ahead, I plan to keep expanding the team with a focus on education and client satisfaction. “Knowledge is power,” I believe. We’ll continue growing, but our core values of education and client service will stay the same.

Building a successful real estate team means having a clear vision, empowering your agents, and focusing on great client service. My approach combines education, client satisfaction, and women’s empowerment. By recruiting experienced agents, providing ongoing training, and fostering a strong team environment, we thrive. For those looking to build a similar team, remember: a shared mission and purpose are key to success.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

With a decade-long tenure as a high-profile executive in luxury fashion and entertainment public relations and marketing, Jenny Law possesses a unique set of skills that sets her apart in the realm of client services. Known for her exceptional communication abilities, problem-solving prowess, expert negotiation tactics, and can-do attitude, Jenny’s professional demeanor is characterized by her grounded and practical approach. She maintains a relatable and accessible presence while conducting business, fostering an environment of trust and open communication. Drawing upon her diverse background, Jenny now endeavors to help others achieve their real estate goals through a personalized approach tailored to their individual needs.

Born in the vibrant city of Beijing, China, Jenny is not only fluent in Mandarin Chinese but also brings a wealth of international experiences to the table. She graduated from the esteemed Boston University, where she pursued a degree in International Relations and Business Administration. During her college years, Jenny’s thirst for knowledge led her to study abroad and work in the captivating city of London, England. These transformative experiences broadened her horizons and nurtured her passion for cultural diversity, art, and music.

In 2014, Jenny and her husband made the life-changing decision to relocate to Austin, Texas, after being captivated by the city’s breathtaking beauty and its rich tapestry of food, art, and music. This decision marked the beginning of Jenny’s thriving real estate career, where she quickly made a name for herself. Her unwavering dedication and exceptional skills have propelled her to the upper echelons of the industry, earning her accolades such as being ranked among the top 1.5% nationwide by RealTrends.

Jenny’s commitment to excellence has not gone unnoticed. She has been recognized as an Austin Platinum Top 50 Award winner and has received nominations for the Austin Business Journal Women in Business Award and Austin Business Journal Residential Award. Moreover, her contributions to the industry have earned her a spot as a finalist in the Austin Board of REALTORS® Industry Awards and membership in the esteemed President’s Club of Kuper Sotheby’s International Realty.

Jenny’s expertise lies in luxury real estate, investment properties, relocation services, and land acquisitions. Her impressive clientele includes esteemed developers, custom builders, investors, restaurateurs, and discerning individuals seeking their dream homes, both locally and internationally. With her strategic negotiation skills and an extensive network of industry experts, Jenny ensures that every transaction she undertakes is seamless and successful.

The accomplishments of this remarkable real estate curator have not gone unnoticed by the media. Jenny’s expertise and insights have been featured in prestigious outlets such as The New York Times, The Wall Street Journal, CNBC, Austin Business Journal, Culture Map Austin, Tribeza Magazine, A&E’s Stay or Go, STROLL Travisso Magazine, The Real Estate Zone, KXAN, and Austin Real Producers Magazine.

With Jenny by your side, the path to realizing your real estate dreams becomes an exciting journey. Guided by her global perspective, unwavering commitment, and unmatched industry knowledge, she transforms the process of buying or selling a property into an extraordinary experience. Trust in Jenny's expertise and let her curate a real estate journey that surpasses your every expectation.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

Almost 100% of my business comes from referrals, repeat clients or people who recognize my brand. I have been lucky enough to have a continuous influx of business without looking for cold leads. A part of the reason for this in my opinion is due to the fact that I treat my clients with sincerity and offer them educated/effective advice on how to navigate their real estate decisions. I treat each transaction with 100% dedication to my clients and often times, my clients become long-term friends who refer their friends and family to me as well. In addition to providing exceptional service and maintaining contact with my sphere, I also continuously learn and adapt my business practices to the always changing market.

Any advice for managing a team?

I believe that happiness is what drives people. I always maintain a positive working atmosphere and be the support that my team needs when they run into hiccups or need advice. I also ensure that everyone on my team is always working and earning even when they do not have business of their own. The mission of my team is to empower women who have a passion in real estate to build their business successfully in a male-dominated industry. I treat every member on my team with respect and encouragement.

Contact Info:

• Website: https://www.jennylawrealestate.com
• Instagram: @jenny_law_realtor
• Facebook: https://www.facebook.com/jennylawkupersir/
• Linkedin: https://www.linkedin.com/in/jennylawrealestate