Alright – so today we’ve got the honor of introducing you to Kristina Kubler. We think you’ll enjoy our conversation, we’ve shared it below.

Kristina , looking forward to hearing all of your stories today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

Our mission at Pipa Skincare is to educate Gen Alpha on the importance of skincare by offering high-quality, safe products that are free from toxins and hormone disruptors. Our goal is not just to protect young skin but to safeguard their overall health, especially their developing endocrine systems. Additionally, we’ve partnered with Clean Hub, an organization committed to preventing plastic waste from polluting our beaches and landfills, reinforcing our responsibility to both people and the planet.

This mission holds deep personal meaning for me. As a parent of tweens and teens, I’ve seen the increasing interest in skincare trends and products firsthand. I wanted to create a brand that is not only fun and appealing but also something I could trust to be safe for my own children. There’s so much misinformation out there, and I wanted parents to feel confident that with Pipa, they are giving their kids the best—products that are effective, safe, and aligned with their values.

My goal is to earn the trust of parents, reassuring them that with Pipa, they’re giving their kids the best skincare products.It’s about showing that we can be ‘cool’ parents who support our kids’ interests while also making responsible choices that protect their health and the environment.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m a makeup artist, esthetician, and mom who saw a growing need for safe, effective skincare specifically designed for young, sensitive skin. As a mother, I became increasingly aware of the skincare products my children were exposed to and realized there was a gap in the market for products that catered to their needs—without harsh ingredients or harmful chemicals. This realization led me to create Pipa, a brand that prioritizes safety and quality by avoiding actives, anti-aging ingredients, exfoliants, toxins, and hormone disruptors. This is what sets us apart from other brands—we offer products a conscious mom would want for their children’s skincare.

Our mission goes beyond skincare; it’s about fostering healthy habits and providing peace of mind to families who care deeply about what they put on their kids’ skin. One of the things I’m most proud of is my journey as an immigrant and a working mom who pursued her dreams. Building Pipa Skincare has been a labor of love, and I’ve been incredibly fortunate to work with a team of passionate partners—all moms—who share my vision. Together, we’ve created a brand that parents can rely on to protect their children’s skin and health.

For me, it’s not just about developing great products—it’s about creating a community of parents who value safety, transparency, and education when it comes to skincare. We want to empower parents to make informed choices, and we’re proud to offer products that reflect those values. At the end of the day, our goal is simple: to help parents feel confident that they’re providing their children with the best possible skincare, without compromise.

We’d love to hear the story of how you built up your social media audience?

In order to succeed, the first critical step is determining your niche. Narrowing down your target market helps you understand who your ideal customer is and what they need. Once you have this clarity, focus on their preferences and lifestyle, as this will guide you in creating content that resonates and engages them. And most importantly, that’s organic and truly connects with them.

It’s also important to identify the influencers that your audience follows and trusts. Partnering with these influencers can be an effective way to introduce your brand to the right audience. At Pipa, we had a clear vision of our target market, and we collaborated with skincare influencers who had strong followings. These partnerships helped us get in front of the right people.

As a result, we saw a gradual yet significant increase in engagement. Our audience began reaching out to us, and now we receive dozens of direct messages daily from people requesting PR packages. This organic growth highlights the value of knowing your niche, creating relevant content, and building genuine connections with your audience.

We’d love to hear a story of resilience from your journey.

One story that truly illustrates my resilience is my journey as a Venezuelan immigrant, wife, and mom of three. Forced to leave my country due to political injustice, I lost my home and everything I had. When I arrived in the U.S., I had to start over from scratch. I studied to become an esthetician, took makeup courses, and worked while raising my kids.

During this time, I had the idea to create Pipa, realizing the need for safe, trustworthy skincare for tweens. I spent my lunch breaks and late nights researching and developing the brand, despite facing numerous obstacles. Every challenge became an opportunity to push forward, and within just five months, Pipa gained significant organic success.

This journey has only just begun, and I’m excited about what’s to come for the brand.

Contact Info:

• Website: https://pipastics.com/
• Instagram: @pipa_skincare https://www.instagram.com/pipa_skincare/
• Youtube: https://www.youtube.com/@PipaSkinCare
• Other: TikTok: https://www.tiktok.com/@pipa_skincare

Image Credits
Pipa Skin Care