We’re excited to introduce you to the always interesting and insightful Karen Ohlgisser CEO Neshi Designs Corp. We hope you’ll enjoy our conversation with Karen Ohlgisser CEO below.

Hi Karen Ohlgisser CEO, thanks for joining us today. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea

When I started Neshi Designs, the idea came from a deep passion for jewelry and the desire to create something unique that could bring joy and a sense of specialness to others. My family has been in the jewelry business for as long as I can remember, so I’ve always been surrounded by beautiful pieces and the stories behind them. But Neshi was different—it was a reflection of my personal vision and creativity.

The idea first struck me when I was working with my parents in their wholesale business in downtown Los Angeles. I noticed a gap in the market for jewelry that felt both luxurious and personal. I wanted to create pieces that could be worn every day but still make the wearer feel extraordinary. That’s when the concept of Neshi Designs, with its focus on fine, delicate jewelry, really began to take shape.

The first step was turning this idea into a tangible plan. I spent countless hours researching trends in the industry. I knew I wanted to work with high-quality materials, so I started sourcing 14k and 18k gold, diamonds, and freshwater pearls —materials that would set Neshi apart from the beginning.

After solidifying the concept, the next phase was about structure and strategy. I had to figure out how to take my designs from paper to actual pieces. This meant finding the right manufacturers who could bring my designs to life with the precision and quality I envisioned. I also started setting up the legal and business framework, including registering the business, securing trademarks, and setting up Neshi Designs Corp as a sister company to King Plutarco, which specializes in rare Colombian emeralds.

The following months were all about refining the product. I spent time prototyping the designs and gathering feedback. My goal was to create pieces that weren’t just beautiful but also wearable and versatile.

Then came the branding phase, which was a whole new challenge. I wanted Neshi to have a strong identity, so I focused on creating a brand that resonated with the message, “With Neshi, you will always be special.” This meant not just designing jewelry, but also crafting an entire experience around the brand. I worked on the logo, packaging, and the overall aesthetic that would make Neshi stand out in a crowded market.

Launching Neshi Designs was the culmination of all these efforts. It was a mix of excitement and nerves and after a full year I am so excited to announce that I will be introducing the first collection, ‘The Premier Edition,’ to the world in website form very soon.

I had to learn to be flexible, to adapt quickly to feedback, and to continually refine my approach to marketing and customer engagement. The whole process was a journey of turning an idea into reality—one that required creativity, resilience, and a lot of hard work. That’s how Neshi Designs was born, from an idea that grew into a full-fledged business through careful planning, persistence, and a passion for creating something truly special.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Neshi Designs is all about bringing luxury and elegance to your everyday life, and I’m thrilled to announce that our website is launching very soon. This site will be your go-to destination for exploring our full range of products.

What sets Neshi apart is our commitment to crafting jewelry that not only looks exquisite but also feels personal. Each piece is designed to be versatile, allowing you to wear it whether you’re at a tropical getaway or attending a black-tie event. Our goal is to create jewelry that becomes a cherished part of your life, something that adds a touch of luxury to every moment.

With the launch of our website, you’ll have easy access to shop our collections, read about the inspiration behind each piece, and stay updated on new arrivals and exclusive offers. The site will also feature a blog where we’ll share styling tips, behind-the-scenes stories, and insights into the latest trends in fine jewelry.

We’re incredibly excited to bring this new platform to our clients and followers. This launch is more than just a website; it’s the next step in our journey to make Neshi Designs accessible to everyone who loves beautiful, meaningful jewelry. So stay tuned, and get ready to experience the magic of Neshi Designs like never before!

Can you share one of your favorite marketing or sales stories?

One of my favorite marketing stories revolves around the launch of our upcoming Luxe Collection, which will debut with our website. This collection represents the pinnacle of what Neshi Designs stands for—luxury.

The story begins with a vision to create a line that would truly embody the essence of opulence. We knew that launching such a high-end collection presented both an incredible opportunity and significant challenges. These pieces, featuring the finest diamonds and rare Colombian emeralds, are not just about aesthetics—they’re about offering our clients an extraordinary experience and a symbol of ultimate luxury.

We faced several hurdles along the way, including securing the most exquisite gemstones and ensuring that every piece met our exacting standards. The stakes were high, and the process was demanding. However, instead of seeing these challenges as obstacles, we viewed them as an opportunity to redefine what luxury means for our brand.

To make this launch truly exceptional, we took a bold approach. We decided to create an exclusive virtual event for the Luxe Collection’s unveiling. This event was designed to transport our guests into the world of high-end luxury, with immersive experiences that showcased the artistry and meticulous craftsmanship behind each piece. We also integrated live interactions where attendees could get a close-up look at the collection and hear the stories behind the design and creation of each item.

The risk of launching such a high-end collection during a virtual event was significant, but it paid off beautifully. The Luxe Collection not only captivated our audience but also set a new standard for what Neshi Designs can offer. The success of this launch affirmed our commitment to pushing boundaries and delivering exceptional value to our clients.

This collection is more than just a line of jewelry; it’s a celebration of the artistry and innovation that define Neshi Designs. We’re incredibly proud of how the Luxe Collection represents the height of luxury and craftsmanship, and we can’t wait for our clients to experience the grandeur and elegance it embodies.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

Maintaining a strong connection with clients and fostering brand loyalty is central to how we operate at Neshi Designs. We believe that building lasting relationships goes beyond just providing exceptional jewelry; it’s about creating a personal experiences and engaging with our clients in meaningful ways.

First and foremost, we prioritize personalized customer service. Each client is treated with individual attention, whether they’re inquiring about a specific piece, seeking styling advice, or requiring aftercare for their jewelry. Our team is always available to provide tailored recommendations and support, ensuring that every interaction feels special and valued.

We also invest in regular communication through various channels. Our newsletter is a key tool for keeping clients informed about new collections, exclusive offers, and behind-the-scenes insights. It’s designed to be more than just updates—it’s a way to share stories and showcase the craftsmanship behind our pieces, helping clients feel more connected to the brand.

Additionally, we use social media to engage with our community actively. Platforms like Instagram and LinkedIn allow us to interact directly with our clients, share their stories, and celebrate how they incorporate our jewelry into their lives. We also host events, both online and in-person, where clients can experience our collections firsthand and connect with others who share their appreciation for luxury jewelry.

To further enhance brand loyalty, we offer a loyalty program that rewards repeat customers with exclusive benefits and early access to new collections. This program is designed to show our appreciation for their continued support and to provide them with added value.

Ultimately, our goal is to create a relationship that goes beyond transactions. By consistently delivering exceptional service, engaging with clients through various touchpoints, and showing our appreciation for their loyalty, we aim to build a lasting connection that keeps clients coming back and feeling truly valued.

Contact Info:

• Instagram: https://www.instagram.com/neshi_designs/
• Linkedin: https://www.linkedin.com/company/104397093/admin/inbox/thread/2-ZTFmZTBlYjAtOWE0YS00OWNmLWI1MWMtYTY1Y2MzYzlkN2FkXzAxMA==/
• Other: https://linktr.ee/neshidesigns