Today we’d like to introduce you to Laquam Easter
Hi Laquam, we’d love for you to start by introducing yourself.
FreshFace. started in 2019 with nothing but passion and optimism! I had no startup capital, no clientele or friends in this new city I was living in, and no real entrepreneurial experience. One day as an esthetician student, a tanning salon reached out to me and asked if I wanted to get my own LLC and rent a room from them. I informed them that I was still a student but would soon be graduating, and a few short months later, FreshFace. opened its doors.
Then a few short months after that, exactly four, FreshFace. amongst thousands of other non-essential businesses had to close its doors due to the pandemic shut down. Now, nearly five years later, we are still successfully operating and I couldn’t be more proud of myself!
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It has not been a smooth road at all! But that makes the success that much sweeter. A big struggle for me thus far has been balancing work, family and personal life.
Appreciate you sharing that. What should we know about FreshFace.?
FreshFace. is Connecticut’s top-rated waxing and facial destination. We make skin care personal, fun and educational from our Instagram account, to the way we break down skin type post-service, what it is and how to properly treat each. It’s one thing to be told what product to buy but it’s another when you understand the “why” behind the purchase. In my experience, far more people are successful at committing to their routine if they understand the benefits.
What has been the most important lesson you’ve learned along your journey?
Along my journey, I’ve learned that it’s a marathon and not a race. Carefully consider business investments and how they’ll effect the business both short and long term.
Contact Info:
- Website: https://www.vagaro.com/ffct
- Instagram: https://www.instagram.com/freshfacect
