Alright – so today we’ve got the honor of introducing you to Kishma Benjamin. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Kishma thanks for taking the time to share your stories and insights with us today. How did you come up with the idea for your business?

As a teenager, I had bad skin: oily, acne prone skin, and nothing I used seemed to help. Once, I entered the Army, my skin started to clear up (who knows why) but I would still break out. After having my daughter, I was diagnosed with psoriasis and my daughter had eczema. We used the prescription ointments given to us, but I wanted something more natural and less harsh for us to use on our skin. After I retired from the Army in 2018, I started making body butters for me and my daughter. I gave some out to friends and family who encouraged me to start selling them. In 2019, I applied for and received my LLC for my business, Skinfully YOURS, where I hand make natural skin and body care products for women and men. At that time, our products line included body butters, lip moisturizers and soap. As of late 2021, we now specialize in self care products, to help you present the best version of YOU! Our products line now includes bath and shower goodies, such as bubble baths, milk baths and shower steamers, a KINGS COLLECTION line for bearded and clean shaven men, and our Make it YOURS! Collection line where we offer customizable self care boxes.

The beauty of our brand? We are not a “one product fits all”. We offer customization for individual preferences beyond scents. If a customer is allergic to any of our listed ingredients, we omit that ingredient and substitute it for something else. No other brand does that! That is the YOURS in Skinfully YOURS!

Kishma , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I launched Skinfully YOURS to offer handmade skin, body and self care products for everyone to use! Our products line includes body butters (the heart and soul of our business) and body lotions, bubble baths and shower gels, soaps, lip care, beard care, and even wholesale products for other businesses that want to add to their existing business or anyone wanting to start their own business. What sets us apart from other companies in this industry is our customization. While we offer a variety of scents, we can customize most of our products for a customer’s individual needs, such as if they are allergic to any of the listed ingredients of a product, they just annotate it in the NOTES section at checkout and we omit and substitute that ingredient with something else. If you go to our website, you will see the option “Customize your own” where customers can customize a product specifically for them. That is the YOURS in Skinfully YOURS.

What do you think helped you build your reputation within your market?

What helped build my reputation is :

1) having product consistency. Each product is the same every time, so customers know what they are going to get.

2) being transparent. My story is found on my website. I don’t have perfect skin..never have and still don’t. My focus is to help them present the best version of THEM, and with my self care goodies. Self care is important. Self care is vital. Self care just is.

3) offer customization. What other brand within the industry offers customization? Yes, they may make a sensitive skin option, but what about their ingredients? Are they good for your skin?

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

I have an email subscriber list, where those that subscribe are the first to know on any new items, plus they receive exclusive discounts. They are also get to early bird shop our sales.

I try to foster brand loyalty by product consistency. Plus, every order shipped out contains a hand-written thank you card, and at times, a scratch off card with a discount. I’ve had a few customers that consistently placed orders, sometimes large ones. As a thank you, they received a thank you in the form of FREE SHIPPING for up to three orders. I try to offer every customer some form of a thank you!

Contact Info:

• Website: shopskinfullyyours.com
• Instagram: @skinfully_yours
• Facebook: Skinfully YOURS