We’re excited to introduce you to the always interesting and insightful Brian Reynolds. We hope you’ll enjoy our conversation with Brian below.

Alright, Brian thanks for taking the time to share your stories and insights with us today. We’d love to start by getting your thoughts on what you are seeing as some the biggest trends emerging in your industry

One of the biggest trends in the personal care industry is the growing demand for clean beauty and sustainable products, especially among younger consumers. Preteens and teenagers are becoming more aware of the ingredients in the products they use, prioritizing brands that offer natural, eco-friendly options. However, there are still relatively few brands specifically focused on the unique skincare needs of this age group, which presents both a challenge and an opportunity.

Opportunity: Just for Teens is positioned to fill this gap, offering organic personal care products specifically designed for teens and preteens. With a focus on safe, natural ingredients and eco-conscious packaging, we’re addressing the demand for clean beauty while ensuring our products are gentle enough for younger skin. This allows us to stand out in a market where many brands cater to adults or use harsher ingredients unsuitable for teens.

Concern: The challenge is ensuring transparency and education, as many young consumers and their parents are still learning about the benefits of clean beauty. It’s crucial to build trust by clearly communicating the benefits of our ingredients and staying true to our mission of providing effective, safe, and environmentally friendly products.

By focusing on this underserved market and aligning with the clean beauty movement, Just for Teens is poised to lead in a space with growing demand and limited competition.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My name is Brian Reynolds, and I’m the founder of Just for Teens, a mission-driven brand that focuses on providing organic personal care products specifically designed for preteens and teenagers. I started this business in 2020 when I noticed a gap in the market for safe, natural products that cater to the unique skincare needs of young people. During the pandemic, I saw the importance of not only hygiene but also the emotional and mental well-being of teens, which motivated me to create products that empower them with confidence.

At Just for Teens, we offer products like the Organic Facial Cleansing Wash and Sea Moss Moisturizer, which are formulated with natural ingredients to address common issues like acne and oily skin without using harsh chemicals. What sets us apart from others is our commitment to clean beauty and sustainability while focusing on a niche group that’s often overlooked—teens and preteens.

I’m most proud of how our products have been able to positively impact the lives of young people by not only providing them with effective skincare solutions but also building their self-esteem. One of the main things I want potential clients and followers to know is that we’re not just about skincare; we’re about helping young people feel confident and empowered in their own skin, while also promoting healthier, more natural choices.

What do you think helped you build your reputation within your market?

Building our reputation within the market has been a result of several key factors:

Focusing on a Niche Market: From the beginning, we identified a gap in the market for clean, organic personal care products specifically designed for preteens and teenagers. By addressing the unique skincare needs of this age group, we were able to differentiate ourselves from competitors and build a loyal customer base.

Consistency and Transparency: We’ve always been transparent about our ingredients, our mission, and our commitment to clean beauty. Parents and teens alike appreciate knowing that our products are safe, effective, and free of harmful chemicals. This trust has been critical in building a positive reputation.

Positive Customer Feedback and Word of Mouth: One of the strongest drivers of our reputation has been the positive feedback from our customers, especially teens and their parents. When people see results and feel good about the products they’re using, they naturally share their experiences with others. This word-of-mouth marketing has been instrumental in growing our brand.

Sustainability Commitment: Our eco-friendly packaging and sustainable sourcing practices have also resonated with environmentally conscious consumers. As more people prioritize sustainability, aligning our brand with these values has strengthened our reputation.

Community Engagement: By participating in local and online events, we’ve built a brand that cares not just about selling products, but also about making a positive impact on young people’s lives. Our efforts to support youth mental health and confidence-building through our marketing and outreach have helped reinforce our brand’s mission and reputation.

These efforts, combined with consistency in product quality and customer service, have been the pillars of our growing reputation.

Can you tell us about a time you’ve had to pivot?

One significant pivot for Just for Teens came early in the business during the COVID-19 pandemic. Initially, our focus was on providing basic hygiene products like hand soaps to schools, responding to the urgent demand for personal care products. However, as the pandemic continued, we noticed that the isolation and stress from lockdowns were taking a toll on young people, particularly teens.

This realization pushed us to pivot from just hygiene products to a more holistic approach that addressed both the physical and emotional well-being of preteens and teenagers. We expanded our product line to include skincare products like the Organic Facial Cleansing Wash and Sea Moss Moisturizer, which were specifically designed to help teens dealing with acne and oily skin—common problems for that age group.

We also pivoted our messaging to focus on empowering young people with confidence. Instead of just offering personal care products, we emphasized the importance of self-care and self-esteem, aligning our brand with teen mental health and wellness. This shift not only differentiated us from other brands but also allowed us to connect with our audience on a deeper, more meaningful level.

This pivot was a turning point, as it allowed us to tap into the growing demand for natural, organic products and capitalize on the broader movement towards mental health awareness, especially among younger generations. It set the stage for long-term growth and helped us build a more loyal customer base.

Contact Info:

• Website: https://justforteens.biz/
• Instagram: https://www.instagram.com/justforteens_official/
• Facebook: https://www.facebook.com/JustForTeens.Official/
• Linkedin: https://www.linkedin.com/in/justforteens/
• Youtube: https://www.youtube.com/@JustForTeensLLC