We’re excited to introduce you to the always interesting and insightful Hannah Picchi. We hope you’ll enjoy our conversation with Hannah below.

Hi Hannah , thanks for joining us today. What’s the backstory behind how you came up with the idea for your business?

The Mimi Louise brand was named after both of my grandmothers. They’ve inspired this brand through their feminine beauty, strong faith, & love for others. At Mimi Louise you’ll find clean beauty + skincare products for your everyday routines with a dose of love! I began my journey in the beauty industry over 6 years ago! I started my first business at the age of 24 which specliazed in sunless tanning products. Over the years, I’ve worked with a clean beauty lab to develop, & perfect, a bronzing face serum that doesn’t clog pores. I noticed that there weren’t any sunless tanning products in the beauty market that were catering to people with acne, & senstive skin. My mission is to bridge the gap between sunless tanning, & non-comedogenic skincare! I’m also a licensed esthetician, & offer custom bespoke facials tailored to my clients unique skincare needs. Whether they’re struggling with acne, seeking anti-aging solutions, or craving a pampering facial, I help my clients achieve the beautiful glowing skin that they deserve!

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My grandmother, my mom, and most of my aunts were cosmetologists and my grandfather & my dad were entrepreneurs. I grew up watching my family own their own businesses & watching the women in my family work in the beauty industry. I naturally found myself intrigued with all things beauty. If you met me in my teen years, I would probably be flipping through magazines in my room dreaming about buying luxury makeup and skin care products! I knew from a pretty young age that I wanted to work for myself, & I opened my first business at 24. The business was a spray tanning salon that I owned with my sister Emma. We started the business with around $1000 and grew it to become a multi-six figure business within 5 years. I learned so much from my first business, and especially from working one on one with my clients everyday. Working so closely with them helped me to understand what my clients were looking for in their skincare products. This experience inspired me to start my own brand & create products that I’m proud of! My mission is to provide people with natural looking sunless tanning products that are acne-safe, cruelty free, vegan, & provide the same benefits and ingredients like luxury skin care products. Outside of selling my retail products, I also provide in person skin care treatments to help my client’s skin absolutely glow!

We’d love to hear the story of how you built up your social media audience?

Social media has played a huge role in creating a community around Mimi Louise Beauty. I use social platforms like tiktok, instagram, and facebook to attract new audiences. I love using tiktok to stay up to date on trends and connect with likeminded women who love beauty & skincare as much as I do! My advice for building an audience on social media is to educate your audience as much as you can about your niche and brand. I also love sending PR to girls with different size followings who represent the Mimi Lou brand well! Gifting products to influencers and seeing girls use Mimi Louise products online has been so amazing to watch! The power of social media is incredible, & I definitely recommend founders to get on Tiktok.

Any advice for growing your clientele? What’s been most effective for you?

One of the most effective strategies for building my clientele has been through referrals & influencer marketing. I love offering free services or products in exchange for social media posts. Getting as many eyes as you can on your brand is SO important when you’re first starting out. Referrals / word of mouth has also been huge for gaining clients. At the end of the day, if you’re providing an amazing product or service that works, people are going to tell their friends!

Contact Info:

• Website: www,mimi-louise.com
• Instagram: https://www.instagram.com/mimilouisebeauty/
• Other: https://www.tiktok.com/@mimilouisebeauty