We caught up with the brilliant and insightful Carson Etnyre a few weeks ago and have shared our conversation below.

Carson, appreciate you joining us today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

I got my first camera when I was 12 and started to make gaming videos and funny skits. Getting into to high school I started working at a ski lift and got caught up in school and work. Earlier this year I wanted to take more pictures of me and my friends and was gifted an old camera to use. using this camera got me back into photography like when I was younger. I started to focus more on composition and lighting. Learning the ins and outs of the industry I got more and more passionate about it. After a while my friends were telling me that I should start a business. I got a newer better camera and started testing it out. It was so much better and gave me confidence to pursue this dream. The name comes from my middle name Forty. After deciding on the name and area to focus on me and my friend officially started the business and the rest is history.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My name is Carson and I run a media production company. we specialize in photoshoots for business and people marking their personal brand. We help people launch the idea they have into the world. If it’s a product shoot we do everything from the directing to the setup and delivering the finished result. We pride ourselves on taking an idea from a client and turning it into a finished product to show to the world. Being a young team we feel that we can be creative and inspiring for our clients.

How’d you meet your business partner?

I met my cofounder Monty when a mutual friend of ours introduced us. He was already running a business of his own. After becoming friends he would give me advice and confidence to run my own business. After I got the idea to commit to it he jumped at the chance to help me in any way he could. After a while it was clear we made a great team and the success from that partnership has proved I made a good choice.

We’d love to hear the story of how you built up your social media audience?

Starting our social we started by telling our close friends. Then once we had our first post we had them share it and tell other people to follow it. From there it’s all about networking with people in the industry and making sure to produce good content for people to enjoy. It can be a slow burn but so rewarding in the long run.

Contact Info:

• Instagram: https://www.instagram.com/4d_media?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
• Facebook: https://www.facebook.com/share/ZqorjCKKcZQk9BZA/?mibextid=LQQJ4d

Image Credits

4D_Media