Today we’d like to introduce you to Nicole Sweeney

Nicole, we appreciate you taking the time to share your story with us today. Where does your story begin?

For me personally, Savu represents the perfect intersection of my background in architecture and my passion for sauna and bathing culture.

I first experienced sauna culture in Finland when I was studying architecture abroad. The profound sense of relaxation combined with an deep feeling of internal wellness was unlike anything I had felt before and sparked a fascination with sauna culture that has stayed with me ever since.

Fifteen years later, that influence has blossomed into Savu and to create the ideal sauna experience we had long envisioned.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?

Definitely not a smooth road, but I’ve learned to embrace the bumps as part of the journey.

I’d say honestly the biggest unforeseen obstacle I wasn’t prepared for was how honed in we need to be on our strategy as we scale. We are still a very small team and only have so much bandwidth and because we care so deeply about the growth and success of SAVU, we’ve found ourselves being easily influenced and distracted at moments. We’ve had some incredible advisors and thought partners all of whom offer a slightly different perspective on our business. It’s just a matter of knowing what to digest and what to leave behind.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?

Savu was born out of a deep passion for improving people’s well-being. We are on a mission to bring wellness to people’s daily routine through sauna, cold plunge, and beautiful spaces.

The best experiences in life are the ones that make you want to stay. That pull you into the moment, that connect you with your authentic self and the world around you. So our hope is to create a sauna culture that’s accessible, one where you can create your own experience, where you feel comfortable and you can just be yourself.

We’d love to hear about how you think about risk taking?

I don’t think I’ve made a decision in the past three years that hasn’t involved risk. It’s an imminent part of founding a business. There’s that super cliche saying that goes “if it were easy, everyone would do it”… and I finally feel like I understand that now. It’s the risk taking that sets businesses apart. Not to say every business that takes risks will succeed, but you definitely won’t succeed if you don’t take risks.

For us, the spectrum of risk can go from testing a new building material all the way to existential risks to the business.

Pricing:

• We offer one hour private sauna sessions for $70
• We also have an online retail store with lots of thoughtful, and custom curated sauna accessories. savu.cc/store

Contact Info:

• Website: https://savu.cc
• Instagram: https://www.instagram.com/savu.sauna/
• Facebook: https://www.facebook.com/savu.us/
• Youtube: https://youtu.be/YZo1aJeonhs