We recently connected with Nicholas Murch and have shared our conversation below.
Nicholas, thanks for joining us, excited to have you contributing your stories and insights. What was the most important lesson/experience you had in a job that has helped you in your professional career?
Spending 20 years in litigation support and working for several business owners with differing personalities and business styles gave me valuable insight on the do’s and don’ts of starting and running a business. Being able to use my experiences was the launching point but the management and fiscal responsibilities that I learned were the most beneficial.

Nicholas, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
With past career burnout, after working full time since before graduation, a close friend of mine encouraged me to take a look at Medicare insurance sales as a possible next career path. He had been working sales jobs all of his life and like me he hadn’t had the opportunity to be self-employed on a large scale. After about a year of coaxing I went and got my health and life insurance licenses and the rest, as they say is history.
I think as an agent and agency co-owner with my wife Angelica, what we believe sets us apart is that we put the needs of our clients at the forefront of what drives our business growth. How can we offer more benefit to our client, what other problems can we solve for them? We didn’t want to be an agency that was all about how fast can we grow but about addressing and solving the many complexities that our aging senior population faces.

What do you think helped you build your reputation within your market?
We believe that our reputation has been built over the years on core principles such as honesty, candor, accountability and humility. Whenever we meet with a new prospect, everyone gets treated as a family member. We have never looked at ourselves as selling a product but advocating to our ability to solve our clients’ problems.

Let’s talk M&A – we’d love to hear your about your experience with buying businesses.
We have purchased a small book of business in the past few years because the agent didn’t want to work his book of business any longer and knew he could trust us to give him fair market value. The process was pretty quick and simple thanks in part to the carriers that he had put his client with had a very simple book transfer process. From start to close was less than 30 days and both sides were happy with the results.
Contact Info:
- Website: https://hcaginsuranceforseniors.com
- Instagram: hcaginsuranceforseniors
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