We caught up with the brilliant and insightful Zilin Zhou a few weeks ago and have shared our conversation below.

Zilin, thanks for taking the time to share your stories with us today Let’s start big picture – what are some of biggest trends you are seeing in your industry?

One of the biggest trends in the design industry today is the rise of augmented reality (AR) and virtual reality (VR). These technologies are becoming increasingly integrated into product design, and I believe they have the potential to revolutionize how we interact with digital experiences. AR and VR open up a whole new world of possibilities for immersive design, allowing users to interact with products and environments in ways that were previously unimaginable.

A few years ago, while working on a project focused on digital identity, I started to see the potential for AR in user authentication and identity verification. Imagine a future where, instead of traditional passwords or even biometric scans, users could verify their identities in an immersive AR environment, interacting with secure holographic interfaces right in front of them. This concept made me realize how AR could be leveraged not only for entertainment but also for enhancing security and user trust.

However, as exciting as AR and VR are, they also come with certain challenges. For one, there’s the learning curve for users—introducing new interfaces and experiences requires careful design to ensure they’re intuitive and accessible. There’s also the concern of balancing immersive experiences with privacy and security, particularly when AR/VR technology starts to gather more personal data from users.

On the flip side, the opportunities are immense. AR/VR can enhance product demos, virtual shopping, gaming, and even how we work remotely. For designers, it opens up a vast playground for creativity, allowing us to create experiences that feel more real and engaging. As we continue to push the boundaries of these technologies, I believe that the design industry will play a key role in shaping how AR and VR are integrated into everyday life, making them not just novelties but essential tools for communication, entertainment, and work.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Hi, I’m Jason, a product designer with a deep passion for digital security and user experience. Currently, I lead the design of digital security experiences at PayPal, where I focus on creating innovative solutions that enhance safety, trust, and usability for millions of users worldwide. My journey into design began with a fascination for technology and a desire to make a positive impact through intuitive and effective design.

I got into this industry because I believe in the power of design to solve real-world problems. My early experiences in design taught me that good design is not just about aesthetics; it’s about understanding user needs and creating solutions that are both functional and delightful. Over the years, I’ve honed my skills in user experience, digital identity, and security, which has led me to work on groundbreaking projects that address critical challenges in today’s digital landscape.

At PayPal, I’ve been instrumental in developing products like the Tethered ID system and the credit card scan protection feature, which aim to combat fraud and enhance user trust. These projects are examples of how I integrate advanced technology with user-centered design to solve complex problems, ensuring that security measures are robust yet seamless for the user.

What sets me apart is my holistic approach to design. I not only focus on solving immediate user problems but also anticipate future needs and challenges. I believe in designing with empathy, considering how users interact with technology in their everyday lives, and striving to make those interactions as smooth and secure as possible. My approach is heavily collaborative, working closely with stakeholders across various disciplines to ensure that our solutions are comprehensive and effective.

I am most proud of my work on projects that make a tangible difference in people’s lives, such as the OurAbility Connect dashboard system. This project was designed to help people with disabilities connect with employers, breaking down barriers and creating new opportunities for those who are often underserved. Being able to contribute to such impactful initiatives is what drives me and fuels my passion for design.

For those getting to know me, I want you to know that my work is centered around creating meaningful, user-focused experiences that solve real problems. I am dedicated to pushing the boundaries of what’s possible in digital security and user experience, ensuring that technology not only serves but empowers its users. My commitment is to always strive for excellence, innovation, and inclusivity in every project I undertake.

What do you find most rewarding about being a creative?

For me, the most rewarding aspect of being a creative is seeing the products I design make a real difference in people’s lives. Whether it’s simplifying a complex process or enhancing digital security, knowing that my work helps make someone’s day a little easier or more efficient is incredibly fulfilling. It’s one thing to create something visually appealing, but it’s even more powerful when that creation solves problems and adds value to people’s daily experiences. Seeing users benefit from the solutions I’ve designed reminds me why I love what I do—design has the potential to improve lives, and being a part of that is truly rewarding.

How’d you build such a strong reputation within your market?

I believe my reputation in the market has been built on a combination of consistent dedication to solving real user problems, a collaborative approach, and a commitment to innovation. My focus has always been on creating meaningful and secure user experiences, especially in the realm of digital identity and security at PayPal. Leading key projects like the Tethered ID system and biometric verification has showcased my ability to deliver impactful solutions at scale. Additionally, my willingness to engage with cross-functional teams—whether it’s engineers, product managers, or legal experts—has helped me build strong relationships and trust within the industry. Lastly, staying curious and constantly pushing the boundaries of what’s possible in design has allowed me to contribute innovative ideas that set my work apart. This combination of passion, collaboration, and forward-thinking has played a crucial role in shaping my reputation.

Contact Info:

• Website: https://www.jasonzhouzilin.com

Image Credits

All Image Credits: Zilin Zhou