We were lucky to catch up with Enedawry Santana recently and have shared our conversation below.

Enedawry, thanks for joining us, excited to have you contributing your stories and insights. Can you tell us the backstory behind how you came up with the idea?

When I first started making content, I knew I’d need a housing to represent my brands identity.

My company is called Dinero Primero Studios, which in English translates to “Money First Studio”.

This decision to create a movement someone would want to be a part of instead of putting my own name on everything has helped separate myself from others who also create content.

The name has a certain ring to it, but what we really pride ourselves on is being able to provide the most value to our clients to remind them that we take their time and investment in us seriously.

Enedawry, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’ve been making little videos since I was a kid. Skipping classes in high school to finish my projects in TV Productions. I’ve always had this drive and competitive spirit to develop in my craft and building my understanding of business and client acquisition reminds me just how much I’ve still got to learn.

What we do here at DPS is create commercials and advertisements. Many clients have a vast amount of ideas and just need help telling that story to their audience.

Being able to help clients get from A to Z on how to benefit from putting their content in front of the right eyes helps get them more business.

When I look back at the last decade I spent creating content I never would’ve guessed all that hard work would’ve gotten me here today. So I’m proud of the late nights and early mornings we find ourselves overcoming everyday because I’m grateful what it’s done for me already.

How about pivoting – can you share the story of a time you’ve had to pivot?

In my early years of creating content “Professionally”, I’d make a lot of music videos and film a lot of live shows.

I came to realize that wasn’t going to cut it. People would always call you a camera guy and that never sat right with me.

I started to ask myself how I can add more fuel to the fire. When you start to specialize in something, you tend to get sought out for that. So instead of me making videos for every and any client,

I made the decision I’d only work on projects where I can build a campaign around the idea that leads the to the results clients are looking for instead of just one off projects.

Have any books or other resources had a big impact on you?

Jim Collin’s has a great book called “Good To Great” and I’ve soaked up enough motivational bs for this book to deter me but I’m glad I picked it up.

When your backs against the wall, it’s easy to feel like you’re the only one going through it.

When you realize that’s far from the truth and you try and learn from other much more successful companies on how they overcame you start to rationalize how easily solved your problems actually are.

Contact Info:

• Website: https://Dineroprimerostudios.com
• Instagram: @Enedawry