Alright – so today we’ve got the honor of introducing you to Thuy Pham. We think you’ll enjoy our conversation, we’ve shared it below.

Thuy, appreciate you joining us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

I’ve always struggled with self esteem issues growing up. Eyebrows was my main struggle. I think I went through several different eras from the time I was 14-28.

I’d watch my oldest sister draw hers in everyday and I thought she was so good at it. I knew that brows really make your face.

So throughout high school I took pride in having beautifully drawn eyebrows because mine were nonexistent. I’d get tired of spending so much time and effort and they still didn’t look like sisters let alone twins!

I think I even got to a point where I had half of my eyebrows shaved off. I was a hot mess express. I told myself I’d get them tattooed when I got older.

I’ve had my eyebrows done for a little over two years now and it’s absolutely a game changer. Life is so much easier, I can get out of the house quicker and my brow game is always on point.

I have tons of clients that can attest as well!

So in a sense my mission is to give other women (and men) the same experience. Making their lives easier, boosting their confidence, and saving time on their day to day lives.

Not to mention the passion that comes with it. I love what I do.

I eat, sleep, breathe eyebrows.

Although I don’t know if
I’ll be a working brow artist forever, but I do believe this will open doors and opportunities for me to create other streams of income.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m going on 1.5 years now as a brow artist. My specialty is ombré powder (tattoo), henna, and lamination.

Although I have other certifications and services that I offer such as body contouring, lash lifts, threading and most recently saline tattoo removal, brows is my main focus.

I also started teaching Brow Henna & Lamination as of this year. I host training classes monthly. This was a huge milestone for me.

I got into training because I felt
I was finally at a place where I have encountered every scenario possible and know what really works.

I hope to inspire and help others succeed to their full potential. Plus it’s a great add on service for those already in the beauty industry.

Brow henna/lamination was and is still my most demanding service. Apparently there’s not a lot of brow henna and lamination artists around and it’s almost unheard of. Nonetheless, still a great way to step into having brows that don’t wash off.

It will always be my first baby/love. I started off with taking henna clients at my parents’ home in North Park and every weekend I’d take clients at my friend’s home in Escondido.

That helped build my Instagram portfolio and made it easier to book clients for a permanent procedure. It also helped me get tons of practice for shaping and mapping eyebrows which I think everyone in the industry can agree is the hardest part.

We’d love to hear the story of how you built up your social media audience?

Before Instagram, I’d post as much as I could on my personal Facebook. This was geared towards my friends, family, old co workers, etc.

I’d ask some of my friends and siblings to repost my work. I’d even go on Facebook marketplace, join all the Facebook community groups and post my brow stuff there.

Eventually I figured out how to run my own ads and that brought in lots of new clients and exposure. I’ve had clients come as far as San Ysidro and Murrieta.

I’d say Instagram is the easiest platform to market, imo. I was able to accumulate my first 1k followers in under a year.

I’m also on Yelp and google but I don’t get as much traffic there as I would like. Perhaps I just haven’t figured it out yet.

It’s all about consistency at the end of the day. I try to post everyday on stories and 3-4 days out of the week on my feed. The time and day that you post is also important.

I’m sure these are all things anyone can figure out with research.

I still run ads to this day, I still ask my friends to repost my work, and I’m still booked every week so it’s safe to say I must be doing something right!

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

Coming from a place as an instructor, you can’t make people show up for themselves. You can’t make someone hungry for something they don’t have an appetite for.

You can do whatever you can to push them, motivate them, or talk some sense into them but ultimately, they have to do the work.

I had to learn that I can’t save everybody in and outside of this industry just because I believe in them but they don’t believe in themselves. It all comes from within.

And that was also a lesson for myself prior to being an instructor.

Contact Info:

• Instagram: Brows_bythuy
• Facebook: Brows_bythuy
• Yelp: Brows by Thuy
• Other: [email protected]