We’re excited to introduce you to the always interesting and insightful Candace Solomon. We hope you’ll enjoy our conversation with Candace below.

Hi Candace, thanks for joining us today. Let’s talk about innovation. What’s the most innovative thing you’ve done in your career?

Real estate is an evolving industry. It is nearly impossible to succeed in today’s market without the ability to pivot. As a real estate agent, I’m an independent contractor (aka a business owner), but when you belong to a brokerage, you are held to the rules of that brokerage. When I realized that the dynamic of my business didn’t properly align with any of the local brokerages, I decided to become a broker myself & open my own brokerage. I figure, if you can’t find the right culture, CREATE IT! I now manage my own office, coach my own agents & lead in a dynamic way that fits my mission as a real estate professional.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My name is Candace Solomon, and I am the youngest real estate broker-owner in the state of New Jersey. I entered the real estate industry in 2015 as a mortgage processor, but after a few years in mortgage, I realized I loved helping people purchase homes, but I wanted to get from behind the desk and build real connections with my clients for a greater impact. In 2018, I became a real estate agent, and in 2023, I became a real estate broker. I opened Prestige Realty Group in 2024, a boutique real estate brokerage that represents buyers and sellers in residential and commercial sales. My mortgage background makes me a well-rounded agent with the expertise that spans far beyond that of the typical agent. I’m a certified negotiation expert and pricing strategy advisor, and I pour all of what I know into my agents and mentees, helping to build their businesses under my leadership.

What do you think helped you build your reputation within your market?

I have always showed up as my authentic self & led with knowledge. Over the years, I’ve created a healthy balance between “professional” and “personable” and that dynamic has allowed me to establish trust, not just with potential clients, but with my colleagues as well. It also humanizes me and shows the world that while I’m a professional, I wear other hats as well. Most importantly, I’m a mother who makes time for both work and home. I am known for doing good business with other agents and being a reliable resource for my clients. My reputation acknowledges my outgoing personality and devotion to my family without sacrificing my expertise in my profession.

How do you keep in touch with clients and foster brand loyalty?

I build a relationship with every agent and every client I work with. I’m known as the agent who turns her “clients” into “cousins”. My clients become my family. Keeping in touch with them is actually pretty easy when you don’t view them as a “lead” or a “client”. Whether it’s play dates with our children, client appreciation events, or showing up for their personal milestones, catching up with past clients always feels like a family reunion. In business, brand loyalty is a responsibility, but the dynamic I’ve built within my brand is one-of-a-kind & comes naturally. I wouldn’t change it for the world.

Contact Info:

• Website: https://www.candacesolomon.com
• Instagram: https://www.instagram.com/candacesolomon_
• Youtube: https://www.youtube.com/@CandaceSolomon_