Today we’d like to introduce you to Clarisse Baqué

Hi Clarisse, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?

I started my journey with a deep love for storytelling and an innate passion for design. From a young age, I was fascinated by how visuals and narratives could intertwine to create powerful emotions and connections. This fascination led me to pursue studies in graphic design and branding.

After working in various design roles, I realized that many brands lacked a soulful connection to who they truly were inside. This insight inspired me to create Soulspell Studio, a space where I could help introverted entrepreneurs and deep feelers find their unique voice and express it through heartcrafted designs. My approach is deeply emotive, focusing on weaving meaning and aesthetics to build brands that truly resonate with their core values and stories.

At Soulspell Studio, I have developed a unique process that combines strategic thinking with creative exploration. By understanding my clients’ dreams and digging deep into their essence, I create brand identities that are not only visually stunning but also authentically aligned with who they are. My goal is to empower my clients to feel confident and connected to their brands, helping them attract their dream clients and achieve their business goals.

Through dedication, passion, and a touch of magic, I have built a thriving studio that stands out for its personalized, soulful approach to branding. Each project is a journey of discovery, collaboration, and transformation, resulting in brands that shine with purpose and authenticity.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?

The journey to where I am today has been far from smooth. Before starting my own studio, I worked at various agencies where I was consistently underappreciated, underpaid, and undervalued. These experiences were incredibly challenging and often left me feeling disheartened. However, they also fueled my determination to create something of my own where I could truly thrive and be valued for my skills and creativity.

Starting my studio was no easy feat, especially since I launched it during the height of COVID-19. With two young children at home—a four-year-old and a newborn—I faced the daunting task of balancing parenthood with entrepreneurship. Managing everything myself required immense time, effort, and dedication. I had to learn new skills, handle all aspects of the business, and navigate the uncertainties of a global pandemic.

Despite these challenges, the journey has been incredibly rewarding. Seeing my studio flourish and knowing that I built it from the ground up is immensely satisfying. The struggles have only made the success sweeter, and I’m proud of how far I’ve come. Today, my studio is a thriving creative space where I can fully express my vision and connect with clients who appreciate and value my work.

Thanks – so what else should our readers know about Soulspell Studio?

Soulspell Studio is a creative haven, specializing in crafting unique and captivating brand identities for my clients. Renowned for its distinctive approach, my studio seamlessly blends artistry with strategy to create brands that not only look stunning but also deeply resonate with their target audiences.

What sets SoulSpell Studio apart is my 13 years of design experience in the luxury world as well as my innate ability to infuse each project with empathy and emotion—transforming visions into realities that stand out in crowded markets. I take pride in the intimate, soulful connections I build with my clients, enabling me to create designs that authentically reflect their essence and aspirations.

Offering a range of services, including brand identity design, website design, and custom illustrations, my work transcends mere visuals; it’s about crafting a brand story that captivates and engages. Clients have called me « a good witch » or « fairy godmother », perfectly encapsulating the magical touch I bring to every project.

At Soulspell Studio, my mission is to empower clients to express their authentic selves through their branding, ensuring their businesses radiate with originality and purpose.

We’d love to hear about how you think about risk taking?

Risk-taking, in my view, is an essential component of creativity and innovation. While some may see it as stepping into the unknown, I view it as stepping into the realm of possibility and potential growth.

Throughout my journey with Soulspell Studio, I’ve encountered numerous opportunities where taking calculated risks has been instrumental in pushing boundaries and achieving breakthroughs. One significant risk I took was diversifying into digital products with a collaborator. Venturing into uncharted territory required a leap of faith, but it ultimately broadened the scope of services we could offer our clients and opened doors to exciting collaborations.

However, risk-taking isn’t just about making bold decisions; it’s also about carefully evaluating potential outcomes and being willing to adapt and learn from the results. Each project presents its own set of challenges and uncertainties, but it’s through embracing these challenges that we uncover new possibilities and refine our craft.

That being said, I don’t view risk-taking as reckless abandon. It’s about finding the delicate balance between innovation and practicality, knowing when to take calculated risks and when to proceed with caution. At Soulspell Studio, we approach risk with a strategic mindset, always mindful of our clients’ goals and aspirations while pushing the boundaries of creativity.

In essence, risk-taking is not just about the fear of failure but also about the excitement of what could be achieved. It’s about embracing uncertainty as a catalyst for growth and evolution, both personally and professionally. While some risks may indeed lead to setbacks or failures, I firmly believe that each experience, whether a success or a stumble, is a valuable learning opportunity. It’s through these moments of challenge and reflection that we refine our skills, deepen our understanding, and ultimately emerge stronger and more resilient.

Pricing:

• Consulting – $150/h
• Brand in a week – $4200
• Showit Template customization – $2000
• Full Custom Scope – $8000+
• Showit templates – $900

Contact Info:

• Website: https://soulspellstudio.com/
• Instagram: https://www.instagram.com/soulspellstudio/

Image Credits

The photo of me is by https://www.instagram.com/lilieyesphotographie/
The rest is mine