We were lucky to catch up with Brian DeLong- Weismiller recently and have shared our conversation below.

Hi Brian, thanks for joining us today. One of the most important things we can do as business owners is ensure that our customers feel appreciated. What’s something you’ve done or seen a business owner do to help a customer feel valued?

Recently, we had a touching experience that demonstrated the power of community and the trust our customers place in Bud Weismiller Flowers. A new customer, who was out of the country and in a different time zone, posted on social media about needing a last-minute sympathy arrangement for a loved one who had passed away. She expressed concern about leaving such an important task to just anyone, especially given the communication challenges.

One of our loyal customers saw her post and immediately tagged us. We quickly connected with her over social media, navigating the time difference and ensuring we understood her needs. Despite the challenges, we were able to design and deliver a stunning floral arrangement to the celebration of life, just in time.

The new customer was overjoyed and relieved that we could handle everything so seamlessly. It was a powerful reminder of the trust and reliability that our community sees in us, and it was an honor to be part of such an important moment for her family.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m the proud owner of Bud Weismiller Flowers, a flower shop located in Henderson, NV, that delivers throughout the Las Vegas Valley. My journey into the floral industry was born out of a desire to bring joy to people’s lives through the beauty of flowers. This passion is the foundation of everything we do at Bud Weismiller Flowers, where we believe that flowers have the power to convey emotions in a way that words sometimes cannot.

At Bud Weismiller Flowers, we specialize in creating made-to-order floral arrangements for a wide variety of occasions, including weddings, birthdays, anniversaries, sympathy arrangements, and more. What sets us apart is our commitment to personalizing each arrangement to perfectly capture the sentiment of the occasion. Our motto, “Joy in Bloom,” reflects our dedication to not only crafting beautiful flowers but also creating moments of happiness and comfort for our clients.

We’re proud to offer 24/7 delivery, ensuring that our clients can rely on us no matter the time of day or night. This flexibility is particularly important when dealing with last-minute requests or unexpected events, like a sympathy arrangement for a loved one’s celebration of life. Our ability to quickly connect with clients, even in challenging situations, is something we pride ourselves on. As mentioned in your previous question, we were able to deliver a stunning bespoke sympathy arrangement for a new customer who was out of the country and in a different time zone, all thanks to a recommendation from one of our loyal customers. Moments like these highlight the trust our clients place in us and the strong sense of community we’ve built over the last year. So much so that, 63% of our customers repeat a purchase within 30 days.

What I’m most proud of is the personal connections we’ve fostered with our clients. We don’t just sell flowers; we become a part of our clients’ most important moments. Whether it’s crafting a bespoke wedding bouquet, creating a heartfelt sympathy arrangement, or designing a vibrant birthday centerpiece, we put our heart and soul into every project.

For potential clients and followers, I want them to know that at Bud Weismiller Flowers, they are not just another order—they are part of our a community. We’re here to listen to your needs, understand your vision, and bring that vision to life with the utmost care and creativity. Our goal is to ensure that every arrangement we create not only meets but exceeds your expectations, adding a touch of joy to your life and the lives of those you care about.

Can you tell us about what’s worked well for you in terms of growing your clientele?

Our most effective strategy for growing clientele at Bud Weismiller Flowers has always been rooted in cultivating genuine relationships and delivering exceptional service. Word-of-mouth referrals have been a cornerstone of our growth, and we believe that nothing is more powerful than a satisfied customer sharing their positive experience with others.

To encourage this, we focus on three key areas:

1. Personalized Customer Experience: We take the time to truly understand our clients’ needs, whether it’s for a large event like a wedding or a simple “just because” bouquet. By offering bespoke/customized solutions and going the extra mile, we ensure that each client feels valued and heard. This personalized approach not only leads to repeat business but also encourages clients to refer us to their friends, family, and colleagues.

2. Leveraging Social Media: We actively engage with our community on social media, sharing our latest designs, behind-the-scenes glimpses of our creative process, and customer testimonials. Social media platforms have become an essential tool for showcasing our work and connecting with both existing and potential clients. We also encourage our customers to tag us in their posts, which not only expands our reach but also builds a sense of community around our brand.

3. Consistent Quality and Reliability: We’ve built a reputation for delivering stunning, high-quality floral arrangements, even under tight deadlines or challenging circumstances. Our commitment to quality and reliability ensures that our clients trust us, and that trust often translates into them recommending us to others.

These strategies, combined with our passion for what we do, have helped us grow our clientele organically and steadily over the last nine months.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

At Bud Weismiller Flowers, fostering brand loyalty and staying connected with our clients is all about building lasting relationships and consistently delivering value. Here’s how we do it:

1. Personalized Follow-Ups: After every order, we make it a point to reach out to our customers to ensure they’re happy with their arrangement. Whether it’s a quick thank you note, a follow-up email, or a phone call, this personal touch shows our clients that we genuinely care about their experience. For larger events like weddings, we might send a special message or a small token of appreciation to express our gratitude for choosing us to be part of their big day.

2. Exclusive Offers and Early Access: To reward our loyal customers, we offer exclusive discounts and early access to new products, seasonal collections, and special events. For example, regular customers might receive a sneak peek of our holiday arrangements or a special discount on their birthday. These gestures not only make our clients feel valued but also encourage them to return for their future floral needs.

3. Engaging Content and Social Media Interaction: We keep our clients engaged by sharing regular content on our social media platforms and blog. This includes floral tips, behind-the-scenes looks at our creative process, and stories from the heart about the events and arrangements we’ve been a part of. We also actively interact with our followers by responding to comments, reposting customer photos, and participating in community events online. This ongoing interaction helps to keep our brand top-of-mind and builds a sense of community around Bud Weismiller Flowers.

4. Loyalty Program: We offer a loyalty program where customers can earn points with every purchase, which can be redeemed for discounts or free arrangements. This not only incentivizes repeat business but also makes our customers feel like they’re part of something special.

5. Community Involvement: Being active in the local community is another way we foster brand loyalty. We participate in and sponsor local events, collaborate with other small businesses, and donate to causes that are important to our clients. Our involvement shows that we’re not just a business but a dedicated part of the community, which resonates deeply with our customers.

By combining these strategies with our unwavering commitment to quality and service, we’ve been able to build a loyal customer base that continues to grow and support us over the last nine months.

Contact Info:

• Website: https://www.budweismiller.com
• Instagram: @bud.weismiller
• Facebook: @budweismiller