We were lucky to catch up with Eunsook Choi recently and have shared our conversation below.

Eunsook, thanks for taking the time to share your stories with us today Owning a business isn’t always glamorous and so most business owners we’ve connected with have shared that on tough days they sometimes wonder what it would have been like to have just had a regular job instead of all the responsibility of running a business. Have you ever felt that way?

I am both a business owner and a full-time registered nurse. I work 40 hours a week as a nurse while running my business alongside. The question is, am I happy? Yes, I feel very fulfilled. My company provides new sneakers designed for nurses and healthcare providers that help improve their performance, empowering them to deliver quality care to their patients. The benefits of doing this massively outweigh any potential negatives.

Granted, it is challenging to juggle running a business and having a regular job, but I have great support. My team works on the project while I’m away, and they are very dedicated to our business. They handle most of the day-to-day operations, and on my days off and weekends I work the whole day to grow the company. It is a sacrifice but it gives me purpose.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

We run a brand called Forgano, which provides stylish nursing shoes for healthcare providers. This inspiration came from my personal experience working as a nurse for 15 years. I often struggled to find comfortable shoes that actually looked nice! This made me realize there was a big gap in the market, so I decided to create shoes that are both stylish and functional. That’s how Forgano was started—designing nursing shoes that look great and offer incredible functionality.

Our shoes are anti-microbial, water-repellent, and provide excellent support. We constantly strive to improve our products with each version so that healthcare professionals look and feel great and perform their best.

We plan to release new colors to provide more style options and additional features for healthcare providers in the future. Our brand’s mission is simple: when you look good, you feel good, and you perform your best. We want our shoes to help providers so they can give their best care to their patients.

Can you open up about how you funded your business?

To be honest, when I started the business, I relied on my background. I was a nurse in Korea for eight years before moving to the U.S. and continuing my career. I worked hard and saved my money, so when I got the idea, I was able to use my own savings to get started. I collaborated with a talented photographer to capture our initial brand vision. This allowed for a smooth and successful start with minimal resources. I want to make my parents proud that I came to the United States and was able to bring something valuable to the market, so to me it was worth taking the risk and going all in.

Any insights you can share with us about how you built up your social media presence?

We primarily use Instagram to connect with our audience. People quickly began following us after we launched our brand image. We built our audience further by engaging with influencers and content creators. As a business owner and practicing nurse, I’ve used videos to share my daily life as an RN founder. I try to be as creative as possible when performing in front of the camera so people enjoy watching my content.

Initially, I was hesitant to be in front of the camera, but I knew it was important for building our audience. Our followers enjoy these videos, and that’s how I started growing our following—by sharing my journey as both a nurse and a business owner. It’s all about telling my authentic story and connecting with followers.

For anyone starting a business, my advice is to be authentic in what you share and to engage with your audience. Good people will get on board when you share your story and connect genuinely. That’s my perspective.

Contact Info:

• Website: https://www.forgano.com
• Instagram: @forgano.official
• Facebook: https://www.facebook.com/Forgano.official/
• Linkedin: https://www.linkedin.com/in/eunsook-c-b09b9617b/
• Youtube: @forgano.official