We caught up with the brilliant and insightful Avneet Singh a few weeks ago and have shared our conversation below.

Avneet, thanks for joining us, excited to have you contributing your stories and insights. Can you talk to us about serving the underserved.

Regent Row serves the plus-size men who have historically faced limited options in the apparel market. The mainstream fashion industry often overlooks this demographic, despite it representing 10% of the total market and growing twice as fast as mainstream sizes.

The challenges this community faces are multifaceted. Many brands either don’t offer larger sizes or, if they do, they use cheaper materials and poor designs that compromise comfort and fit. This neglect stems from the fact that producing larger sizes is more expensive, requiring more resources. As a result, many plus-size men struggle to find clothing that fits well, feels comfortable, and suits their personal style.

Regent Row was founded to change this narrative. Our founders, with deep industry experience from Walmart and Zappos, recognized the gap in the market and the frustration of this community. They understood that plus-size men deserve more than just larger sizes—they deserve clothing that is high-quality, stylish, and genuinely comfortable.

A story that highlights how we serve this community comes from one of our earliest customers. He had always struggled to find shirts that were both long enough and comfortable for his frame. He was constantly disappointed by the lack of options that fit well and allowed him to feel confident in both professional and casual settings. When he discovered Regent Row, he finally found a brand that offered exactly what he needed: a shirt that not only fit perfectly but also kept him cool during hot days, comfortable in cooler weather, and looking sharp without the hassle of wrinkles. This experience is not unique; it’s the story of many of our customers who have found a home in Regent Row, a brand that understands and values them.

Our commitment to this community goes beyond just offering sizes. We are dedicated to providing a level of confidence when customers wear our clothes and quality and attention to detail that is often missing in plus-size clothing. By focusing exclusively on this market, we ensure that every piece of clothing we produce is designed with their needs in mind—whether it’s the breathability, the moisture-wicking technology, or the wrinkle resistance. Regent Row is more than just a clothing brand; it’s a statement that plus-size men deserve the best.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Regent Row is a brand built on the belief that every man, regardless of his size, deserves clothing that not only fits well but also instills confidence. Our journey into this industry began when our founders, with their extensive backgrounds at Walmart and Zappos, recognized a glaring gap in the apparel market. Despite the fact that plus-size men represent a significant portion of the population, they have long been underserved by the fashion industry. Too often, these men are forced to choose between poorly made, ill-fitting clothing or items that simply don’t reflect their personal style. We knew there had to be a better way.

At Regent Row, we specialize in creating high-quality, stylish, and functional clothing exclusively in sizes XL to 6XL. Our mission is to solve the specific challenges that plus-size men face with mainstream clothing. We offer garments that are extremely breathable, moisture-wicking, wrinkle-resistant, and temperature-regulating—ensuring that our customers feel comfortable and confident in any situation, whether it’s a day at the office, a round of golf, or a night out on the town.

What sets us apart is our commitment to not just clothing, but to building confidence. We understand that clothing is more than just fabric; it’s a form of self-expression and a source of confidence. We celebrate different body types and recognize that categorizing all plus-size men into one box isn’t sufficient. Every body is unique, and our designs reflect that understanding. We take into account the diverse shapes and proportions of plus-size men, ensuring that our clothing fits well and feels great for everyone.

The mainstream fashion industry often overlooks this community, offering a limited range of sizes and using cheaper materials that don’t stand up to the demands of daily life. Producing larger sizes comes with its own set of challenges—more fabric, stronger stitching, and better design considerations are needed. Many brands shy away from these challenges, but at Regent Row, we embrace them. We believe that every man deserves clothing that makes him feel strong, confident, and comfortable, without compromising on style.

What we’re most proud of is the impact we’ve made on the lives of our customers. We regularly hear from men who, for the first time, feel truly seen and valued by a brand. They’ve found clothing that not only fits well but also enhances their confidence, allowing them to celebrate their bodies rather than hide them. This is the essence of what we do at Regent Row—offering more than just clothing; we offer a sense of pride and self-assurance.

Our core pillars that define us are:

A Focus on Confidence: Our clothing is designed to empower plus-size men by providing them with options that fit well, feel great, and allow them to express their personal style with confidence.

Celebration of All Body Types: We recognize that every body is different, and our designs reflect this understanding. We don’t believe in a one-size-fits-all approach; instead, we celebrate and accommodate the diverse shapes and proportions of plus-size men.

Uncompromising Quality: Our garments are made with premium materials that offer breathability, moisture-wicking, wrinkle resistance, and temperature regulation, ensuring comfort and durability in all conditions.

Versatility and Style: We create clothing that is both functional and fashionable, suitable for a wide range of occasions—from professional settings to casual outings.

At Regent Row, we’re more than just a clothing brand. We’re a movement that’s redefining what it means to be a plus-size man in today’s world. We’re here to make sure that every man, no matter his size, has access to clothing that celebrates his body, boosts his confidence, and allows him to step out into the world feeling his absolute best.

What’s a lesson you had to unlearn and what’s the backstory?

One of the most significant lessons we had to unlearn as a first-time founder at Regent Row was the traditional corporate way of communicating with our customers. In the corporate world, communication often follows a rigid, one-size-fits-all approach, which can feel impersonal and even condescending, especially to a community that has long been underserved. We realized early on that this approach wouldn’t resonate with the plus-size men we aimed to serve.

The backstory is rooted in our deep desire to connect with our customers on a more genuine and supportive level. When we first started, we carried over some of the communication strategies from our previous corporate experiences. However, we quickly noticed that this wasn’t creating the connection we wanted. Our customers needed to feel seen, valued, and celebrated, not just marketed to. The traditional corporate messaging often didn’t consider the unique experiences and challenges faced by plus-size men, leading to a disconnect.

This realization led us to unlearn those ingrained corporate communication methods and instead adopt a more agile, creative, and empathetic approach. We began sourcing innovative fabrics that didn’t exhaust our resources but still met the high standards of quality and comfort that our customers deserved. More importantly, we changed the way we spoke to our customers. Instead of the typical messaging that many brands use—often subtly reinforcing negative stereotypes or emphasizing the need to change their bodies—we chose to lift our customers up. We celebrate their bodies, their size, and their style.

This shift in mindset has not only strengthened our connection with our customers but has also become a core part of Regent Row’s identity. We’re not just creating clothes; we’re building a brand that stands for confidence, inclusivity, and celebration of all body types. This unlearning process was crucial in shaping who we are today and how we communicate with the community we proudly serve.

How about pivoting – can you share the story of a time you’ve had to pivot?

One of the most pivotal moments in the journey of Regent Row came when we realized that our initial approach wasn’t connecting with our customers in the way we had hoped. When we launched, we relied heavily on our corporate experience from Walmart and Zappos, applying traditional strategies to everything from product development to customer communication. However, as we started to get feedback, it became clear that this approach wasn’t working as effectively for the unique community we were trying to serve.

The turning point came when we decided to get out of the office and into the real world—literally talking to our customers on the ground, in person. We started attending events, visiting stores, and engaging directly with the plus-size men who were buying our products. These conversations were eye-opening. They gave us firsthand insights into the struggles our customers faced with finding clothing that fit well and made them feel confident. We heard repeatedly how frustrating it was for them to find clothes that were truly comfortable, stylish, and tailored to their body types.

One of the biggest pivots we made from these conversations was rethinking our fit. We realized that we couldn’t rely on the same patterns and sizing methods used by other brands. So, we went back to the drawing board and reworked our fit—literally redoing it 20 times—until we were confident that our clothes provided a unique fit that was superior to anything else on the shelf. This dedication to perfecting our fit set us apart and became a cornerstone of our brand.

The direct feedback from our customers also led us to pivot our messaging, photography, and how we showcased our products. Initially, our marketing followed conventional corporate strategies, which didn’t fully resonate with our audience. After talking to our customers, we realized that they wanted to see themselves represented in our brand—authentic images of real plus-size men, styled in a way that celebrated their bodies and made them feel proud. We shifted our focus to uplifting and celebrating our customers through everything we did, from the language we used to the models we featured in our photography.

This pivot transformed Regent Row. By directly engaging with our customers, we were able to create a brand that truly reflects their needs and desires. Our clothing is now not just about fitting better but about making our customers feel better—more confident, more comfortable, and more celebrated. The lessons we learned from being on the ground with our customers continue to guide our decisions and have become a core part of who we are as a brand.

Contact Info:

• Website: https://www.regent-row.com
• Instagram: https://instagram.com/regentrowclothing
• Facebook: https://www.facebook.com/regentrowclothing
• Linkedin: https://www.linkedin.com/company/104110927/