We’re excited to introduce you to the always interesting and insightful Salva Alba. We hope you’ll enjoy our conversation with Salva below.

Salva, thanks for joining us, excited to have you contributing your stories and insights. What’s been the most meaningful project you’ve worked on?

Earlier this year, we celebrated the first edition of “Caminantes de La Nueva Tierra” (Walkers of the New Earth in spanish) which was a dream come true and a very clear message from the Universe telling me and everyone involved in the project that there’s so much strength in community.

See, I’ve been producing music for local Medicine Music artists in Miami for the past 3 years. In that time, I came across so many talented humans in this time, some were pursuing music as a careers, others were just doing it because they had this calling to share their songs, they felt it served a bigger purpose, which is to heal, inspire and support others.

However, I noticed that all of them, including myself, had not had the opportunity to share their songs in a big stage, with a proper sound system and a fully rehearsed band. Yeah, playing in ceremonies, song circles and spontaneous performances in holistic festival is amazing, but I know what it’s like prepare a set with a band and showcase that in a proper venue. And I dreamt of doing that for these people.

I just didn’t think I could do it on my own and didn’t even know how to start. Until I met someone who told me “All you need is a date and a place, I know how to take care of the rest”.

And so, “Caminantes de La Nueva Tierra” was born. It evolved from just a concert to an awards ceremony, recognizing community leaders and medicine music artists.

This happened last April 21st 2024 at the Manuel Artime Theater in Miami. The night was so epic that right then and there we decided this would be an annual thing, and it’s happening again April 26th 2025.

This is the biggest event I have ever done and never thought I’d be putting something like this together, but just knowing how big of an opportunity this was for everyone involved, kept me going and giving it my all without hesitation.

Salva, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I picked up the bass guitar when I was about 12 or 13 thinking I would only ever play metal. 20 some years later and I find myself playing any genre that moves my body and soul.

There most important aspect in music for me, is the intention behind it. It’s not just about it making you shake the outside, but most importantly, the inside. Hence, I’ve committed myself to writing music and working with artists that write music with the intention of healing and supporting others in their healing journeys.

Since I started this path, I’ve worked with countless artists in the Miami medicine/conscious music scene, covering all kinds of rhythms, from cumbia, to folk, hip hop, reggae, rock, allowing ourselves to go beyond the sounds and focus on what carries best the intention of the song.

This is how and why I started my label Light Frequency Productions, to bring all these amazing artists and musicians together and collaborate in creating these masterpieces that can change people’s lives.

What’s the most rewarding aspect of being a creative in your experience?

Watching people instantly connect with a song they’ve never heard before. A lot of the times we write these songs from the most vulnerable places, not knowing if other people are really going to relate to them.
We might think it’s a really good song, feel it deep within us when we sing it and still there’s the uncertainty of there being people out there who are going to feel themselves in those words.

So when we as artists/performers get to share these songs for the first time and see people immediately reacting positively to it, tryin to pick up the words to sign the chorus they’re hearing for the first time…that moment is so precious. You can really see that we all have so much more in common that we care to think and all those barriers are broken through music.
That to me is why I keep doing what I do.

How can we best help foster a strong, supportive environment for artists and creatives?

I think people take for granted how much work it takes for an artist to show up on stage and give their best. This is commonly the case with event organizers and their budgeting when it comes to music. There is a big learning opportunity there.

Sometimes what makes the difference between a top act and a local band/artist is the quality of sound system available to them.
I’ve found myself many times playing in local music “festivals” that lack to see the importance of investing on a professional sound system only to blame the artists later for their “not so great” performances, when these artists probably had a hard time hearing themselves on stage because there was not one person who really knew what to do with a mixing board.

Imagine being the best race car driver and being put in a race in a car with a faulty transmission, worn out tires and faulty gas pedal. You can’t expect that driver to win a race when everyone else is on a top notch F1 car. And of course, music is not a competitive sport, but this to say you can only do so much with what you got.

If you ask me, this is the most important thing music event organizers should consider in their budget. In the end of the day, people are there for the music and if the artists can’t delivered their best performance because they are constantly having issues with the audio then the audience is not receiving what they paid for and it ends up not being fair for anyone.

Contact Info:

• Website: https://www.salvaylasalve.com
• Instagram: https://www.instagram.com/salva_alba/
• Youtube: https://www.youtube.com/@salvaylasalve

Image Credits

Eros Productions
Venissac
Ali Photography