Today we’d like to introduce you to Marty Markenson
Hi Marty, we’d love for you to start by introducing yourself.
My entrepreneurial journey began 10 years ago as I persistently tried to create my own business. Nothing seemed to work until one day, while scrolling through Instagram, I came across a local realtor’s video that sparked an idea. At the time, I was experimenting with augmented reality filters, and I thought, “What if I built a branded AR filter for real estate?”
After coding the filter over a weekend, I met the realtor at a local event and showed them the filter on my phone. They were amazed! The realtor shared the filter with their audience, and it quickly went viral. This was the start of my journey helping real estate agents get noticed on social media.
As I worked with hundreds of agents, I saw an opportunity to help real estate professionals connect with their communities through engaging, hyper-local video content. I began creating custom videos that showcased realtors’ unique value and insider knowledge of their markets. The response was incredible, with realtors generating engagement and building trust with potential clients.
Faced with growing demand, I developed an AI-powered platform to streamline video creation while maintaining a personalized, local touch. By inputting key details about a realtor’s market and expertise, the platform generates high-quality, content that connects with their target audience.
Realtors love how the platform helps them consistently create content that showcases their value and builds their brand. Today, I work with realtors across the US, helping them connect with their communities through video. As we refine our AI-powered solution, our mission remains clear: to empower real estate professionals to harness the power of local, niche content to grow their businesses.
The future of real estate marketing is exciting, and I’m thrilled to be at the forefront of this transformation.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
No, it hasn’t been a smooth road. There have been many challenges and obstacles along the way.
One of the biggest struggles was the financial risk I took. I cashed out my savings to fund the development of the AI-powered platform, which was a scary decision. I knew I was betting big on this idea, and there were definitely moments of doubt.
Staying on top of the constantly evolving social media and AI landscape has also been an ongoing challenge. I’ve had to be agile and adaptable, spending countless hours on research and experimentation to ensure my solution remains relevant and effective.
Perhaps the most significant struggle was quitting my stable job in technology to dedicate myself full-time to this venture. It was a major leap of faith, and there were times when I questioned my choice.
Throughout these challenges, what has kept me going is the unwavering belief in my mission and the impact I can have on the real estate industry. Seeing the success stories from my clients has been incredibly rewarding.
Appreciate you sharing that. What should we know about Cavelit?
While many “social media” services for realtors offer generic templates, we take a different approach. Our AI-powered platform allows you to create unique, area-specific content that showcases your personality and insider knowledge. We believe that authenticity and localized expertise are key to building trust and engagement with potential clients.
What sets us apart is our commitment to delivering a truly personalized experience.
By inputting details about your market, areas served, and content preferences, our platform generates high-quality, niche video content tailored just for you. No more cookie-cutter templates – every piece of content we create is as unique as the communities you serve.
We take pride in being a small, customer-centric team that genuinely cares about our clients’ success. We go the extra mile to understand your needs and provide exceptional support, continually refining our platform based on your feedback and preferences – just as social media platforms evolve based on user engagement.
At Cavelit, we want our readers to know that we’re dedicated to helping real estate professionals harness the power of local, authentic content to grow their brands and businesses. With our cutting-edge technology and personalized approach, we aim to revolutionize how realtors connect with their communities and stand out in a crowded market.
Alright, so to wrap up, is there anything else you’d like to share with us?
We genuinely enjoy connecting with realtors from across the United States. Our goal is to understand their unique goals for growth and provide tailored guidance on leveraging video content and social media marketing strategies to help you grow. .
If any of your readers are curious about creating compelling video content, optimizing their social media presence, or have any other questions related to real estate marketing, I encourage them to reach out to me directly at [email protected].
Pricing:
- 300
- 450
Contact Info:
- Website: https://www.cavelit.com
- Instagram: cavelitcreations





