Our Storytime series is based on the premise that stories are one of the most powerful ways to learn and so this series explores topics we think matter greatly to the success of small business owners and artists and creatives. One of those topics is showing customers that you appreciate them because there is a vast body of research as well as countless anecdotes of how showing customers you appreciate them directly impacts the degree to which your business will succeed and grow. Below, you’ll find stories of how some very talented entrepreneurs have made their clients feel appreciated.

Jill Yesko Diana

We created a card line just for our company to congratulate, motivate, and encourage our clients to achieve organizing and downsizing success. Eventually, our industry partners and colleagues also wanted to use these cards in the same way, but as a soft marketing campaign as well. Clearly Noted Cards was born in 2008 and has thrived in the organizing and downsizing industry since then. We appear at conferences in the exhibition hall, and continue to send caring and thoughtful messages to leads, current clients, and vendor partners (i.e. realtors). Read more>>

Jamie Shibley

One of our clients, Susan, wanted to show gratitude towards her clients and strategic partners by providing them with a thoughtful holiday appreciation gift. This gesture not only had to reflect her sincere appreciation, but also capture the uniqueness of her research agency’s brand, which incorporates a fun, casual, irreverent approach personality to make clients feel more comfortable with what can often be considered very intimidating work. She wanted to create a unique experience that would be memorable for her recipients and one that would show she’s thinking of them and that she cares. Read more>>

Kevin Atkinson

Every Monday morning meeting, we conduct an exercise called “Headlines.” Each team member reviews their client list and shares any significant updates or achievements. We compile this information into a document for everyone to review. Throughout the week, these updates serve as talking points when interacting with clients. This practice has been highly successful, consistently earning us positive feedback for our staff’s genuine interest and engagement. Read more>>

Michelle Angenent

I firmly believe in going the extra mile, regardless of cost. It has happened where the postal system delayed or lost a package, which is clearly out of my control. I understand, however, how it feels to not receive something you truly want in a timely manner, so I will reach out to the customer and immediately replace the entire order. If they end up with a duplicate, then there is more to go around! Customers always appreciate this extra kindness, which often turns into favourable reviews and reorders! Read more>>

Shawna Dalton

Twirls + Twigs: A Valley Gem Cultivating Gratitude Nestled in the heart of the San Fernando Valley, Twirls + Twigs blends a snarky charm with a deep sense of gratitude, creating a shopping experience that’s as modern as it is nostalgic. Shawna Dalton, the spirited force behind this unique boutique, has mastered the art of making each customer feel not just welcomed, but truly valued. “Last year, during the bustling holiday season, I noticed one of our regulars seemed a bit off. After a little chat, it turned out she was going through some tough personal challenges.” Recognizing an opportunity to lift her spirits, Shawna and her team decided to put together a special care package.  Read more>>