We recently connected with Larry Sanford and have shared our conversation below.

Alright, Larry thanks for taking the time to share your stories and insights with us today. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea

Founded on June 6th, 2021 in Carbondale IL, Beats By Yo Boi Inc is a leading music production company and independent record label for independent artists. We pride ourselves on providing a range of services to support the growth and success of independent artists, including artist management and development, music production, and custom merchandising. As our reputation spread, we expanded into other cities such as Golden Colorado and Maplewood Missouri. However, we wanted to do even more for independent artists, which led us to establish our production company Flytech Productions last year. This addition offers services such as digital and print media, music engineering, and marketing to further assist independent artists in gaining recognition and exposure. Yet, we recognized that major record labels often require artists to relinquish their rights in exchange for a record deal. To combat this issue, we created a music publishing company that allows independent artists to maintain ownership of their work without compromising their artistic integrity or selling their souls for success in today’s competitive music industry. So enters Arch City Sounds Publishing, a music publishing company based in the heart of St Louis Missouri. Here we assist independent artists with music publishing,sync licensing,royalty collection and copyright management. Our mission is to create a home where the independent artists can thrive. Together we our BBYB CORPORATION here we are into building dreams on person at a time

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Bbyb Corporation is a leading company in the music industry, consisting of various divisions dedicated to serving the needs of independent artists. We understand the challenges that independent artists face and strive to provide everything they need to thrive in this competitive field. Our services include artist management and development, marketing, promotion, merchandising, music production and engineering, digital and print media solutions, music publishing, sync licensing royalty collection, and copyrights management. What sets us apart from others is our commitment to going above and beyond for each artist under our wing. We value them as part of our family because their success is our success. Our journey has been filled with trials and tribulations that have molded us into the corporation we are today. Most importantly, we want people to know that we are not just profit-driven but trust-driven as well. You can trust us to do everything in our power to ensure your success in this industry.

Can you tell us about a time you’ve had to pivot?

The journey towards success is never easy, and our brand knows this all too well. We have faced countless bumps in the road while getting started, from rebranding to restructuring the way we do business. These changes were necessary for growth, but they also came with their own set of challenges. Gaining trust in our brand was not an easy feat, and we had to work hard to prove ourselves to consumers.

How did you build your audience on social media?

Establishing a strong presence on social media was no easy feat for us; it required tremendous dedication and persistence. As a business, we understood the importance of having a strong online presence to connect with our target audience and build brand awareness. However, breaking through the noise and standing out in the digital world can be challenging. Our team put in countless hours of hard work, creating quality content that resonated with our audience. Through consistent interaction and engagement with our followers, we were able to establish a genuine connection and foster a loyal community around our brand. This not only helped us expand our reach but also built trust and credibility within our industry. While it wasn’t an overnight success, staying committed to providing value to our online audience has significantly paid off in establishing a reputable presence on social media platforms.

Contact Info:

• Website: https://beatsbyyoboiinc.ikol.com/
• Instagram: https://www.instagram.com/beatsbyyoboi/
• Facebook: https://facebook.com/profile.php?id=61564359844997
• Linkedin: https://www.linkedin.com/in/larry-sanford-117528253
• Twitter: https://x.com/bbyb33617665?lang=en
• Youtube: https://m.youtube.com/@yoboimusic
• Yelp: https://m.yelp.com/biz/beats-by-yo-boi-carbondale
• Soundcloud: https://m.soundcloud.com/astro-viola
• Other: https://www.reverbnation.com/OctbJa

Image Credits

Miss Red, Octb Ja, Arch City Sounds Publishing,Ace Of Clubs,Take The Lake, Photos By Phelps, Flytech Productions, Bbyb Corporation