Alright – so today we’ve got the honor of introducing you to Edward Varnie. We think you’ll enjoy our conversation, we’ve shared it below.
Edward, looking forward to hearing all of your stories today. Can you tell us about a time that your work has been misunderstood? Why do you think it happened and did any interesting insights emerge from the experience?
What I’ve learned on my journey as a creative is that there are two fundamental truths about storytelling. First the audience’s personal experiences shape their takeaway from a film. No matter my intentions as a creator, viewers will engage with my work through the lens of their own feelings and ideological perspectives. Which often shape their experience before they see a frame of one of my films for better or for worse.
Second, when people enter a movie theater, they’re not just looking watch a film; they seek an experience. Audiences crave genuine emotional engagement, whether it’s discovering something new or reliving familiar feelings. Cinema is a communal ritual—a reflection of our shared human experience, akin to gathering around a fire to tell stories. It doesn’t matter if it’s joy, love, loss, heartbreak, or even existential dread. Feeling is an authentic human behavior and all human behavior compounds.
Furthermore, I’ve found that my work is often misinterpreted when viewers come in with expectations that go beyond simply seeking an authentic human experience that cinema can provide. Being my authentic self with no hang ups and allowing that to manifest within my work is something that I’ve struggled with as aspiring artist for what feels like forever. But I’ve learned to allow the work to have a life of its own and engage with the audience on its own merits.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Who am I? I’m Varnie also known as Knowledge. I’m a screenwriter and director who is passionate about working in the independent film space. I have a deep interest and obsession—with crafting stories that explore the human experience and challenge the audience’s consciousness, all while evoking genuine emotions.
What I offer my collaborators and clients is a consistent focus on leadership. My priority isn’t about having the ‘right’ idea; rather, I’m dedicated to ensuring that we get it right above all else. I’ve noticed that many directors and creatives can become territorial when working on projects that aren’t their original creations. This often leads to an ego-driven approach that alienates the cast and crew. My perspective, however, is grounded in humility. I’m committed to making the project the best it can be, and it’s not about having all the answers – it’s about achieving the best outcome possible. At the core of my approach is leadership, accountability, and a commitment to executing work at the highest level, emphasizing the project’s success over individual egos.
What’s the most rewarding aspect of being a creative in your experience?
The most fulfilling aspect of being a creative to me is the experience of collaboration with friends, independent artists, and passionate creatives. The true reward lies not in the work itself, but in the process and community we build together while in the journey. This is the ultimate adrenaline rush and satisfaction for me. Conceiving an original idea and executing with an invested group of men and women who believe in my vision enough to push the boulder forward. It’s comforting to realize that there are like-minded and spirited individuals who share the same passion I have for the craft of cinematic storytelling.
Have any books or other resources had a big impact on you?
What You Do Is Who You Are: How to Create Your Business Culture by Ben Horowitz and The Infinite Game by Simon Sinek.
Personal beliefs, values, and behaviors collectively shape a culture. This principle applies to both our communities and the businesses we create and nurture. Ultimately, culture revolves around people. The individual is always the crucial factor when considering why a particular culture may or may not contribute to a community or business. Ben Horowitz and Simon Sinek emphasize essential concepts and principles that every leader should embrace when developing the cultures they aspire to foster.
Contact Info:
- Website: https://Directorvarnie.com
- Instagram: https://www.instagram.com/knowledgevarnie?igsh=Z3hwbnUyb2Y2dWp3
- Linkedin: https://www.linkedin.com/in/edward-varnie-9632a679?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app
- Twitter: https://x.com/Director_Bone?t=yc2-lPxTzwGk8r6nUSpGXg&s=09
- Youtube: https://youtube.com/@rebelminded45?si=Iqcl8PHqOA22Cxhx
Image Credits
FODEE WILES