We recently connected with Rachel Clark and have shared our conversation below.

Hi Rachel, thanks for joining us today. What do you think matters most in terms of achieving success?

I think it takes grit to be successful. I think it takes a certain level of scrappiness and determination (and even a bit of delusion) to achieve your goals. When I began to believe that failure isn’t real, but rather just a hard lesson, my business started to flourish like it never had before. Every successful individual pushed past “failures” at one point, and learned from them. It all starts with mindset.

Rachel, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My name is Rachel Clark and I am a born and raised Montana cowgirl. I grew up fishing, hunting, roping, riding, hiking, skiing, and basically any outdoor activity I could get involved in. My dad, John, is an incredible outdoorsman and is the inspiration behind many aspects of my business today. I graduated in 2020 with a degree in Animal Science Livestock Management from Montana State University in Bozeman, MT. My goal was to work alongside ranchers and veterinarians – but my plans changed in 2021 when I married my husband and greatest support, Jake. We took a leap of faith and have been travelling across the U.S. with his work ever since. I used to run Wolf Creek Cowgirl Co. temporarily out of a toy hauler fifth wheel trailer in Texas, but recently moved back to Montana so that family could help the business grow.

Before our wedding (and while I was working at American Simmental Association in Bozeman), I had started a small side business of selling hand-picked vintage western clothing. At the time, it was a hobby of mine and something to bring in additional income. Over time (and as Jake and I moved into a fifth wheel trailer to travel the country which we still live in and run the business out of), that small side hustle became my full time job and eventually grew into a lifestyle brand for the Rocky Mountain Cowgirl. My dad taught me to sew – and that passion eventually led me to purchase my first industrial embroidery machine in January 2023, allowing the brand to provide quality one-of-a-kind women’s western apparel.

Wolf Creek Cowgirl Co. is named after the little canyon town of Wolf Creek, Montana, where I spent a lot of time as a kid. This brand not only represents the rebel spirit of the mountain cowgirl, but also how multi-faceted western women can be.

Wolf Creek Cowgirl Co. is a lifestyle brand which represents the mountain cowgirl and is inspired by my own life growing up in rural Montana. We specialize in creating and selling quality women’s western apparel for the rebellious cowgirl – the cowgirl who feels like she doesn’t necessarily fit into the rest of the western fashion industry, and wants apparel that stands out. Here at Wolf Creek Cowgirl Co., we aim to inspire women while also simultaneously providing clothing that is unique. Our brand is made up of an incredible community of women who are kind, outgoing, and multi-faceted. We also aim to preach the love of Jesus and make sure to let every woman know that they are valuable and worthy.

Any insights you can share with us about how you built up your social media presence?

I built my audience on social media by being me, niching down, and trying new things. I think it’s crucial to not care what others think of you, and to show up consistently with a strong sense of your brand. Try two platforms at first – and stick with those two platforms until you begin to grow and feel like you can manage more social media marketing. Get to know those platforms in and out. Customers buy according to the ‘like, know, and trust” factor – so make sure that you are achieving that level of friendship with your audience.

How about pivoting – can you share the story of a time you’ve had to pivot?

I recently took the leap of faith and moved back to Montana without my husband because the business was growing. It was a scary move, but I knew that I wouldn’t be able to get the help I needed in Texas. I now run the business out of my Dad’s basement, with him and my friends helping me package orders or run packages to town. When you feel like there is a glass ceiling in your business, sometimes you need to pivot.

Contact Info:

• Website: https://wolfcreekcowgirlco.com
• Instagram: @wolfcreekcowgirlco
• Facebook: Wolf Creek Cowgirl Co.