We recently connected with Fernando Madero and have shared our conversation below.

Fernando, thanks for taking the time to share your stories with us today Do you have any advice regarding quality control and maintaining quality as your brand grows?

Maintaining quality as a creative business grows is one of the biggest challenges. Creative work is inherently subjective, and different people can interpret the same vision in various ways. This makes alignment crucial.

The foundation for consistent quality starts with a solid intake and discovery process. Before any project kicks off, it’s essential to align with the client on their vision, gather clear references, and ensure everyone is on the same page. Only then do we involve the team, where systems and processes come into play.

We use Monday.com to manage projects, streamlining everything with specific protocols and automations. This ensures that every piece of content we produce meets our standards.

But at the end of the day, quality control is all about the people. It starts with hiring the right talent. Especially in areas like video and design, the quality of the work is directly tied to having the right artists on board from the start. The best way to ensure quality is to make sure you’ve got the right team in place.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’ve always been passionate about storytelling and visual arts, which naturally led me to the world of filmmaking and content creation. After studying at Vancouver Film School and the New York Film Academy, I moved to Los Angeles and started building my career in the film industry.

Combining my experience in film with a strong background in marketing, I founded The High Creative. For over eight years, we’ve been helping brands tell their stories in a way that’s not only visually striking but also deeply resonant with their audiences. Our work goes beyond creating content that stands out; we craft compelling narratives and integrated marketing strategies that elevate brands and create lasting connections.

In parallel with The High Creative, I’ve been producing a wide range of projects through my film company Madero Films, from feature-length films and music videos to commercial productions.

One project I’m particularly proud of is Beyond the Neon, a film I co-produced and directed photography about human trafficking in Las Vegas that gained over 120 million views on social and is available on Amazon Prime. It’s a prime example of our commitment to creating work that not only captivates but also makes a real impact.

Can you share a story from your journey that illustrates your resilience?

When I graduated from film school, I was faced with a unique challenge. I had a one-year work visa that only allowed me to work in film production, which meant no side gigs in other industries. Before coming to the U.S., I had produced a couple of short films that were accepted into festivals like Cannes. On paper, I had producing credits, but this put me in a tough spot—production companies saw me as overqualified to be a production assistant and underqualified for bigger producing roles.

A teacher advised me to “dumb down” my resume, which felt like a slap in the face after all the work I’d put into those projects. Instead of downplaying my achievements, I decided to go independent. It was tough; I had to work under the table and rely on the connections I’d made while interning at an online magazine. I started collaborating with influencers, building my audience on social media, and shooting content for brands. I saw an opportunity to expand my role from just creating content to offering full social media and marketing services, which could lead to longer contracts and better results for my clients.

I pitched a big campaign to one of my content clients, and to my surprise, they went for it. I was in way over my head, but I knew I had to make it work, so I figured it out as I went along.

It’s been a 10-year journey since then, filled with countless lessons. I’ve made mistakes, like starting my first agency with the wrong partner, which nearly led to bankruptcy when we parted ways. I spent nights Uber driving to keep things afloat, and I even dealt with lawsuits from opportunistic employees. But each challenge has only made me more resilient and determined to succeed.

Can you tell us about what’s worked well for you in terms of growing your clientele?

The most effective strategy for growing our clientele has been simple: taking great care of our clients. Our biggest growth has come from word-of-mouth referrals. When we focus on delivering exceptional results and building strong relationships, our clients naturally become our best advocates, recommending us to others. It’s all about providing value and ensuring our clients’ success, which in turn drives our own growth.

*Along with email marketing and advertising, but it all starts with the quality of the services you deliver.

Contact Info:

• Website: https://www.thehighcreative.com
• Instagram: @the.high.creative
• Linkedin: https://www.linkedin.com/in/fernando-madero/