We caught up with the brilliant and insightful Ely Holborow a few weeks ago and have shared our conversation below.

Hi Ely, thanks for joining us today. Let’s jump to the end – what do you want to be remembered for?

I aspire to build a legacy where my photography business becomes a beacon of creativity, excellence, and empowerment. Through every photoshoot, I aim to create an unforgettable experience that not only captures beautiful moments but also makes each client feel confident and cherished.

By embracing innovation and maintaining a high quality standard, my work will be remembered for its artistic depth and attention to detail. I want to be known as a photographer who not only delivers stunning images but also upholds integrity and trust in every interaction, ensuring that clients feel respected and understood.

Ultimately, my legacy will be one of empowerment—where every client who steps in front of my camera walks away with a renewed sense of confidence and self-worth, knowing they are truly seen and celebrated.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I am dedicated to capturing the essence of confidence and authenticity in every shot. My journey into photography began with a deep love for storytelling and a desire to help others see the beauty and strength within themselves. Over the years, I’ve honed my craft to not only create visually stunning images but to also offer an experience that makes my clients feel truly empowered.

As an empowerment branding photographer, I specialize in helping individuals and businesses visually express their unique identity. I offer a range of services, including personal branding photoshoots, headshots, lifestyle photography, and visual storytelling for entrepreneurs, creatives, and professionals. My work is designed to align with my clients’ brand values and personal stories, creating images that resonate deeply with their target audience.

What sets me apart is my focus on client experience and empowerment. I understand that being in front of the camera can be daunting, so I’ve made it my mission to create a safe, supportive environment where my clients can feel confident and authentic. I guide them through the process, ensuring that every image not only looks amazing but also reflects who they truly are.

I’m most proud of the transformations I’ve witnessed—seeing clients walk away from a photoshoot with a renewed sense of self-confidence and pride is incredibly rewarding. I want potential clients to know that my work is about more than just taking pictures; it’s about helping them step into their power, embrace their uniqueness, and present themselves to the world in the most authentic and impactful way.

Ultimately, my brand is built on the values of creativity, quality, integrity, and empowerment. I’m here to support my clients on their journey, capturing moments that will inspire them and others for years to come.

Have you ever had to pivot?

A time a had to pivot in my career was recently transitioning from general portrait photography to specializing in branding photography. Initially, I worked with a wide range of clients, capturing everything from family portraits to headshots. While this diversity was valuable, I realized I needed to focus on a niche where I could make a more impactful difference.

I see the growing need for personal branding so I have decided to hone in on that area. During this shift I am learning new techniques, understanding brand strategies, and refining my approach to better serve clients’ specific needs. It is a transformative journey that allows me to align my work with my passion for empowering individuals and businesses.

Embracing this pivot has been a continuous process of growth and adaptation, ultimately enabling me to provide more meaningful and impactful photography that resonates with my clients’ identities and goals.

What do you find most rewarding about being a creative?

The most rewarding aspect of what I do is witnessing the transformation in my clients. When someone steps in front of my camera, I see them grow more confident and self-assured as the session progresses. It’s incredibly fulfilling to capture not just their outward appearance but also their inner strength and personality.

The real reward comes when clients share their excitement and pride in the images we create together. Seeing them use those photos to elevate their personal brand, connect with their audience, or simply feel more empowered in their own skin is truly gratifying. It’s a reminder of why I’m passionate about this work—helping people present their best selves to the world and achieving their goals.

Each successful photoshoot and each client’s positive feedback reaffirms my commitment to my craft and fuels my drive to continue making a meaningful impact through photography. The joy and confidence I help inspire in others are what make this profession so rewarding for me.

Contact Info:

• Website: https://www.povphotoshoots.com/
• Instagram: https://www.instagram.com/my.pointofview.photography
• Facebook: https://www.facebook.com/PointofView.Photoshoots
• Other: https://linktr.ee/ely.holborow

Image Credits

Photo of Ely Holborow taken by Erica Torres Photography

Models in Photos:
– Victoria @vickysecretss_
– Jamila @pixelsbymila