We recently connected with Kyra Schaefer and have shared our conversation below.

Kyra, thanks for joining us, excited to have you contributing your stories and insights. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

As You Wish Publishing began as a heartfelt project to help grieving friends heal after a beloved community member was tragically killed in a car accident. A group of us collaborated to write the Happy Thoughts Playbook, a book intended to support those dealing with loss. Witnessing the profound impact of this project, I recognized a significant opportunity. Many people wanted to share their messages with the world but didn’t know how or couldn’t afford to publish their work.

This endeavor was worthwhile because it addressed a unique problem: many people have powerful stories and messages but lack the resources or knowledge to publish them. By making the process accessible and affordable, I believed I could empower these voices and bring their stories to a wider audience. The prospect of democratizing authorship excited me the most. It allowed people to share their messages and created a supportive community of writers.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

For those who may not have read about me before, I’m Kyra Schaefer, the Founder and CEO of As You Wish Publishing. My journey into the publishing industry began with a deeply personal project to help friends heal after a tragic loss in our community. We came together to write the Happy Thoughts Playbook, a book designed to support those dealing with grief. Witnessing the impact of this book inspired me to make authorship accessible and affordable for others who had important messages to share but didn’t know how to get started.

At As You Wish Publishing, we provide a range of services to help aspiring authors bring their stories to life. We specialize in both collaborative and solo book projects, guiding authors through every step of the publishing process. Our goal is to make the dream of becoming a published author achievable for everyone, regardless of their background or resources.

What sets us apart is our commitment to empowering voices and creating a supportive community of writers. We don’t just publish books; we help authors succeed by offering guidance, support, and affordable services. Over the past eight years, we’ve published over 70 Amazon best-selling books and supported hundreds of authors. I’m incredibly proud of the impact we’ve made, not only through our books but also through our charitable contributions. We have donated thousands of dollars to grassroots charities, creating change and supporting organizations dedicated to helping those in need.

The main thing I want potential clients and followers to know is that we are here to support your journey as an author. Whether you’re writing your first book or looking to collaborate with others, we have the experience and passion to help you succeed. We believe in the power of stories to inspire, heal, and create change, and we’re committed to helping you share yours with the world.

Any advice for growing your clientele? What’s been most effective for you?

The most effective strategy for growing our clientele at As You Wish Publishing has been a combination of building a strong community and leveraging word-of-mouth marketing. By fostering a supportive and collaborative environment, we encourage authors to share their positive experiences with others. This organic growth is driven by the success stories of our clients, who often refer friends and colleagues to us.

Additionally, we focus on delivering exceptional value through our services. By making authorship accessible and affordable, we attract a diverse range of aspiring writers. Our commitment to guiding authors through every step of the publishing process ensures that they feel supported and empowered, which in turn creates loyal clients who are eager to recommend us.

We also prioritize giving back to the community. Donating to grassroots charities has been our priority from the beginning. This not only helps those in need but also resonates with potential clients who appreciate our dedication to making a positive impact.

Overall, our strategy revolves around building a community of satisfied and successful authors, providing outstanding service, and maintaining a strong commitment to social responsibility. This approach has proven effective in growing our clientele and establishing As You Wish Publishing as a trusted name in the industry.

How do you keep in touch with clients and foster brand loyalty?

To keep in touch with clients and foster brand loyalty at As You Wish Publishing, we focus on building personal relationships and maintaining open communication. Here are some of the ways we do that:

First, we stay connected with our clients through regular, personalized emails and social media updates. We like to keep them informed about their projects and any new opportunities or services we have to offer.

We also host events and webinars that provide valuable insights and create a sense of community among our authors. These events give our clients a chance to connect with us and each other, which helps build a strong network.

Creating exclusive online communities for our authors is another important strategy. These platforms give them a space to share experiences, seek advice, and support one another, fostering a sense of belonging and loyalty.

We always seek feedback from our clients to understand their needs and improve our services. By showing that we value their input and are committed to enhancing their experience, we build trust and loyalty.

Recognizing and celebrating our clients’ achievements is key, too. We love to highlight their successes, whether it’s launching a new book or hitting bestseller status, through various channels.

Lastly, our commitment to giving back through charitable contributions resonates with our clients, which reinforces our dedication to making a positive impact.

By providing value, staying connected, and fostering a supportive community, we ensure that our clients feel valued and loyal to As You Wish Publishing.

Contact Info:

• Website: https://www.asyouwishpublishing.com/
• Instagram: https://www.instagram.com/asyouwishpublishing/
• Facebook: https://www.facebook.com/AsYouWishPublishing
• Linkedin: https://www.linkedin.com/company/as-you-wish-publishing/
• Youtube: https://www.youtube.com/@AsYouWishPublishing