We caught up with the brilliant and insightful La Dro a few weeks ago and have shared our conversation below.

La Dro, looking forward to hearing all of your stories today. What’s been the most meaningful project you’ve worked on?

I have 3 albums out. Each was significant at the time of its creation, and remains so today because they are like snapshots of an important moment in my life.

However… if I had to choose my MOST significant project today, it would be “DRAMA CLUB,” my latest album. DRAMA CLUB is a visual & concept album based on my experience of moving away from my hometown, mourning my adolescence and relationships, and leaving my life behind to pursue an artistic career.

It was the most challenging creative and personal process of my career because I encountered a lot of resistance in myself to closing those chapters and healing. It took me 3 years to produce, write, and feel that it was complete.

Along the way, I met incredible friends who ended up becoming my team, and we recorded “DRAMA CLUB, the mini-film”: a movie that includes all the tracks from the album. DRAMA CLUB, the mini-film has just been released and I couldn’t be prouder, it’s everything I’ve ever seen in my mind and MORE. It is set in a Buenos Aires reminiscent of the 2005s but with its feet in the present, with a sense of loneliness and being lost, but with the consequent self-discovery through letting everything go, through my friends, and accepting that the past is gone and that it’s time to start a new chapter.

We finally learned to use the DRAMA to our advantage, not against us.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m a 28-year-old artist, composer, musician, producer, and DJ from Buenos Aires, Argentina.

I consider myself a “pop rebel”: I don’t like the established norms of what’s pop and what’s not. I feel like I’m the midpoint between mainstream and personal, pop and punk. My music is an emotional and sonic journey that invites people to explore their own identity and celebrate individuality. It’s punk in rejecting the plastic and superficial mainstream, but also pop with its dreamy, catchy, and accessible melodies. It’s like a journey between reality and fantasy, just as life itself.

From the beginning, I’ve felt the urgency to break the mold musically, artistically, and visually. My style is a fusion of U.S. pop, synth-pop, electronic music, and rock, infused with the influences of pop culture, gay clubs, drama, and sexuality. My work is a cry for freedom and self-expression.

I feel that today, many artists play it safe, follow trends, and end up being all the same, with no clear or true message. I always seek depth, truth, and representation.

We’d love to hear the story of how you built up your social media audience?

I believe that being 150% yourself is the key to building an audience. You need to generate identification or rejection; that’s the only way to build genuine connections with people, and for them to understand who you are and what you stand for.

I think it’s important for artists to have an opinion on political and current issues, and let people decide whether they agree with you or not. Sometimes this is scary because you don’t want to alienate people and lose your audience, but you can’t sell out your ideals and identity for likeability.

I always think: do I want a homophobe to listen to my music? Do I want a racist to follow me on social media? Do I want someone who supports the military dictatorship in Argentina to agree with me? And the answer is always no. I don’t even want them anywhere near me.

Is there mission driving your creative journey?

When I was younger, I believed that the goal of making music was solely to become famous. Although this has always been with the intention of having a platform to fulfill my social responsibility as an artist, it only led to frustration. I was always seeking more, and I couldn’t see my success and achievements.

Nowadays, I just want to make music that helps me heal and reaches people who understand it. Music is magic; it’s something spiritual. I want real and deep connections. I want someone who feels bad to put on my music and feel understood. I want to perform everywhere and connect with people, hear real stories, and share the music.

Don’t get me wrong, of course I’d love to make a living off my music, but I don’t think that’s the main purpose. Art is for the soul, not for the pockets.

Contact Info:

• Instagram: https://instagram.com/larealdro
• Twitter: https://twitter.com/larealdro
• Youtube: https://www.youtube.com/@larealdro
• Soundcloud: https://soundcloud.com/larealdro

Image Credits

Juan Maldonado, Eugenia Faria, Nella Bertana, Gina Loy, Ignacio Aniski