We recently connected with Brittany Ball and have shared our conversation below.

Brittany, thanks for joining us, excited to have you contributing your stories and insights. What’s the backstory behind how you came up with the idea for your business?

In 2022 I was 10+ years into my corporate nursing career & feeling burnt out. We were experiencing a lot of trials in our family at the time, including my dad being terminally ill with pancreatic cancer. My son was 3 at the time & my husband had to have surgery, all while not having extended family here to provide support. I was driving to work one day & had a life-altering thought that made me make a change. I knew I was never going to get this time back with my dad & my family needed me. I put in my notice 2 weeks later & jumped without having a plan in place knowing things would work out.

I had dinner with a friend who had mentioned looking into virtual assisting, knowing I needed & wanted flexibility in my life at the time. I ended up taking a course to jumpstart my business & landed my first client within a month of officially launching On The Ball Virtual. One of my first clients happened to be another nurse who specialized in Aesthetics. She changed everything for me.

The more I worked with her, the more I realized that Nurse Injectors needed support, especially the solo & small teams, as they did not have admin support. I tailored my services to fit this industry, as most of these women had families & jobs outside their practices & were doing the things I could do for them when they were at home taking away from family time or taking away from their revenue-producing time on their schedules. There was a whole new level of support they needed that I could provide. I began to niche my business to serving Aesthetics Injectors & things only grew from there.

There are so many amazing providers in this industry & I have become so passionate about helping them to succeed.

Brittany, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I am a wife, mother of a rambunctious 5-year-old, a nurse, daughter, friend, lover of coffee & all things checkered. I am also a business owner & virtual assistant who specializes in increasing client retention, utilization & revenue for Aesthetics Injectors. I have worked with injectors all over the country in the almost 2 years since I have been in business, offering various services to fit their needs. As a nurse myself, I align with my clients in our need to help others, in our integrity & our values when it comes to serving their patients.

I have clients who work with me on a monthly basis utilizing the custom retainer packages I offer. We focus heavily on client retention, making sure to hit all the touchpoints, such as those that are due for services, outstanding rewards, celebrating their birthdays, etc. We strategize monthly for email newsletter content, admin tasks that need to be completed & projects that may need some extra attention. One client increased her revenue by over $100K in a year because we were consistent in her outreach! Most Injectors do not have the time to be consistent in their client retention, which is huge as it costs more to acquire a new client than it does to nurture your existing ones. Seeing their schedules fill up after we have done our touchpoints consistently & watching their businesses grow is an absolute privilege to be a part of.

I have helped many get organized on the back end of their businesses through task management set-ups & creating systems for them to follow. We all went to school to be nurses, not business owners, so creating much-needed organization & accountability on the back end of their businesses is necessary. After working with so many Injectors, I have been able to help them create a cadence for things that make the most sense in their practices.

I will also be launching a new offer to assist larger MedSpa practices in creating a solid client retention system with more personalized messaging. I have noticed over the last few years that most clients are not responding to the automated messaging. They want to feel seen & heard not only in the Injector’s chair, but through outside communication & we have been able to achieve that. They will be able to utilize the systems that I have created for the smaller practices on a larger scale utilizing existing staff, which makes it much more cost-effective.

I have immersed myself in this industry, attending training, networking events, training on the charting systems they use, asking for educational materials from reps, hosting in-person educational events & more. The more I know, the more insight I can provide to my clients & the more I can help them strategize what makes the most sense for them & their businesses.

What’s been the best source of new clients for you?

When I initially started my business, I was part of a local networking group of over 100 women-owned small businesses. I had put a lot of effort & time into building relationships in that group & that is where I was able to obtain my first few clients. Moving forward, I heavily leaned into networking. I showed up at the events that were hosted by this group, to online networking events & joined online forums where my ideal clients would be.

By establishing solid relationships with my existing clients, I was also able to obtain several more through word of mouth. Then, I hosted my first in-person event in February of this year, where I had a room full of Injectors that I was able to educate about the systems they should have in place in their businesses & have a local plastic surgeon present as well. Having a large group of my ideal clientele in one room allowed me to continue to foster my relationships within the industry & my name was then being spoken in rooms I wasn’t even in. It has been the absolute biggest compliment to get an inquiry call from a potential client who heard about my business from another injector or a rep from across the country.

My biggest advice: Put yourself in the room. You never know who you will connect with & who that person knows. They may not need your services, but they may know someone who does.

How do you keep in touch with clients and foster brand loyalty?

All of my clients know that I value their business like I do my own. I express to them how much it means to me to be a part of their team & for them to put their trust in me to help grow their business & nurture their client relationships. I have regular meetings with my clients on a monthly basis to make sure we are on the same page & my services are continuing to meet their needs. I make it a point to celebrate even the smallest wins with them throughout the month, whether that be obtaining new clients, their schedule filling up, or a personal accomplishment. We all need a cheerleader & I love being theirs!
I also love snail mail, so I love to send welcome cards & birthday cards! It is a nice surprise to get something in the mail in our digital world!

Contact Info:

• Instagram: https://www.instagram.com/ontheball_va/
• Other: [email protected]

Image Credits
Chrissy Blake – Let Me See You Sparkle Photography Michelle Perdue – Michelle Perdue Photography