Alright – so today we’ve got the honor of introducing you to Zhiwen Qian. We think you’ll enjoy our conversation, we’ve shared it below.

Zhiwen, thanks for joining us, excited to have you contributing your stories and insights. We’d love to hear about a time you helped a customer really get an amazing result through their work with you.

One rewarding project was for a cryptocurrency exchange struggling with a high drop-off rate during user onboarding. I conducted user research to identify pain points, revealing that the process was too complex and the interface was confusing.

To address this, I collaborated with the development team to redesign the onboarding process, creating simplified wireframes and prototypes. We broke the sign-up into smaller steps and added tooltips for guidance.

After implementing the changes, A/B testing showed a 40% increase in completed sign-ups, significantly improving user retention and satisfaction. This success demonstrated the impact of user-centric design on business outcomes.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Hi, I’m Zhiwen Qian, a UX designer specializing in the cryptocurrency industry. I got into this field because of my passion for user-centric design and interest in digital currencies. I provide services in user research, wireframing, prototyping, and usability testing, focusing on creating seamless and intuitive interfaces.

I solve complex design challenges by ensuring every solution is functional and engaging. What sets me apart is my keen eye for detail and dedication to enhancing user experience. I’m most proud of a project where I redesigned a cryptocurrency exchange’s onboarding process, resulting in a 40% increase in user retention.

I want potential clients to know that I thrive in collaborative environments and am always eager to innovate and stay updated with the latest trends in tech and finance.

How about pivoting – can you share the story of a time you’ve had to pivot?

I once worked with a cryptocurrency exchange that had a high user drop-off rate during onboarding. Initially, we thought the issue was technical, but user research revealed the problem was the onboarding process itself—it was too complex.

To address this, I pivoted from focusing on technical fixes to redesigning the user experience. I simplified the sign-up process, breaking it into manageable steps and adding helpful tooltips. This change led to a 40% increase in completed sign-ups, demonstrating the power of user-centric design in solving complex issues.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

A lesson I had to unlearn was that more features mean better user experience. Early in my career, I believed adding features would enhance product value.

However, while redesigning a cryptocurrency platform, user feedback showed that too many features overwhelmed users. Simplifying the interface and focusing on core functionalities improved user satisfaction and engagement. This taught me the importance of simplicity and user-centric design.

Contact Info:

• Website: https://www.chandlerqian.com/
• Linkedin: https://www.linkedin.com/in/chan-qian/