We’re excited to introduce you to the always interesting and insightful Emily Luk. We hope you’ll enjoy our conversation with Emily below.

Emily, thanks for joining us, excited to have you contributing your stories and insights. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

-> Channing and I decided to build Plenty after we got engaged and were shocked to find that there weren’t great products on the market for couples to manage money together. We believe that strong families and futures are built on the foundation of strong relationships.

We’re dreamers.
We dream of a future where families have plenty for the things they want in life. Not a life of yachts, or jets, or luxury. But enough. Enough for buying a house, going on that spontaneous trip, supporting their kids however they like, and living out their years in peace… whatever that means. A life where we don’t stress, wondering if we have enough for the dreams we have. Where the possibility of what could be isn’t closed off to us.

We’re pragmatists.
We know that’s not the reality for too many families. And we know that dreaming isn’t enough on it’s own. We see a financial system that’s bloated: focused on supporting the wealthiest few, and neglecting those who need it most. The struggle of a generation advancing beyond their parents’ realms, only to be left navigating alone. We’ve seen what premium service looks like: where families are guided through decisions and served the best products on a platter. And we’ve seen the chaos of everyday families cut by a thousand paper cuts dripping time, energy, money, and stress as they try to piece together the right decisions for their families across an increasingly fragmented landscape of financial decisions.

And we’re builders.
We’re a team of startup veterans who have spent our careers dreaming up and building a better world. We have deep fintech experience and have built products that have delighted millions and moved billions of dollars. We’re peculiarly energized from challenging the status quo. And the status quo in wealth hasn’t changed in far too long. We’re building a new financial institution – one built for the everyday household – to bring the same quality of products and service to more families. Success, is building an institution that has the privilege of growing alongside you, your family, and maybe their families one day too.

Plenty to the people.
The fabric of this country has changed. Millennials are now the largest generation in the workforce, with 72M people between the ages of 25 and 45 years old. More than 65% of this generation is now married or in long term relationships, of which an unprecedented 80% are dual career. We’re children of a generation marked by 50% divorce rates. And national conversation has evolved in response: how do you navigate independence and togetherness? What does healthy, open communication look and feel like? We’re also the most diverse generation America has ever seen. And with it, comes an even greater importance in making access truly equitable.

Emily, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Plenty is a wealth platform helping modern couples invest and plan for their future together. We bring the investment strategies and products of the wealthy to the everyday household. We believe it’s critical for couples to both look at their money together.

We make it easy to track, plan, save and invest without being financial experts; we’ve built our platform for couples from ground up… meaning we’ve thought about the most important functionality for couples to manage their money together.

Cofounders Emily Luk and Channing Allen previously helped build fintech products that touched millions, and moved billions of dollars at Even (acq’d by Walmart), Stripe, and Homebase.

We’re backed by the CEO / founders behind Wealthfront, Personal Capital, Square/Block, Carta, Opendoor, Homebase, Twitter/X, Postmates, Kevin Durant, and additional institutional investors.

Can you tell us the story behind how you met your business partner?

We met at work, and fell in love over brainstorms of a product we wanted to dream into existence to help Americans pay down their student loans.

We worked together at a startup named Even, that eventually got acquired by Walmart. After the acquisition, we decided to go travel and during that stint, we got engaged. That’s where the idea and inspiration for Plenty began.

Can you talk to us about how your funded your business?

We raised our first round through conversations and pitches with VC’s that we’ve known and cultivated relationships with for 2-10 years.

Contact Info:

• Website: https://www.withplenty.com
• Instagram: https://www.instagram.com/plenty.financial?utm_campaign=social_link_list&utm_medium=referral&utm_source=later-linkinbio
• Linkedin: https://www.linkedin.com/company/82799523/admin/feed/posts/
• Twitter: https://twitter.com/withPlenty?utm_campaign=social_link_list&utm_medium=referral&utm_source=later-linkinbio
• Youtube: https://www.youtube.com/@PlentyFinancial?utm_campaign=social_link_list&utm_medium=referral&utm_source=later-linkinbio
• Other: https://www.tiktok.com/@plenty?utm_campaign=social_link_list&utm_medium=referral&utm_source=later-linkinbi