Alright – so today we’ve got the honor of introducing you to Seth Larson. We think you’ll enjoy our conversation, we’ve shared it below.
Seth, appreciate you joining us today. One of the most important things small businesses can do, in our view, is to serve underserved communities that are ignored by giant corporations who often are just creating mass-market, one-size-fits-all solutions. Talk to us about how you serve an underserved community.
In years past, we would select a charity to donate to at the end of the year. While is was great, and our team really enjoyed seeing the difference it made, it was flawed in many ways. One was that we based the amount we donated on how well (or poor) our company did that particular year. This lead to building two houses in one year for families in need, down to some meals for the food bank. We’ve since switched to a much more plannable, and reliable system. Now what we do it vote each year on THREE non-profit charities to give to each year as a company. Then we let the client selected from those three charities and we donate in their name to that charity! That is led to much more appreciative customers, as well as a more engaged team along the way as well.
Seth, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Our team of licensed and bonded roofing experts have been in business for over 55 years! We only focus on San Diego homeowners and provide them with quality roof replacements, installations and repairs.
Any advice for growing your clientele? What’s been most effective for you?
I think this is the best thing about us – we don’t TRY to go after new clients, but actually have a long list of clients seeking us out to perform their work. Of course we have shirts with our logos, and our trucks have our phone number on them to let neighbors know we’re in the neighborhood, but we don’t cold-call people, and we never do door-knocking/canvasing. I think people don’t like being bothered like that so we’ve build a solid reputation on showing up when we say we’re going to, and at the request of the client, not on our time.
Do you have any insights you can share related to maintaining high team morale?
Do what you say you are going to do, and let everyone know the next steps. I like the saying; “More is caught than taught” and it’s so true. If you say on thing and do another, everyone will notice.
Contact Info:
- Website: https://www.resilientroofing.com/
- Instagram: https://www.instagram.com/resilientroofing/
- Facebook: https://www.facebook.com/ResilientRoofing
- Linkedin: https://www.linkedin.com/company/resilient-roofing/?viewAsMember=true
- Twitter: https://twitter.com/ResilientRoofi1
- Youtube: https://www.youtube.com/channel/UCBya2ytF4Yvscs96vLFWRqw
- Yelp: https://www.yelp.com/biz/resilient-roofing-san-diego?osq=Resilient+Roofing
Image Credits
Taken in house by Resilient Roofing staff.