Alright – so today we’ve got the honor of introducing you to Meghna Hegde . We think you’ll enjoy our conversation, we’ve shared it below.

Meghna , looking forward to hearing all of your stories today. What were some of the most unexpected problems you’ve faced in your career and how did you resolve those issues?

1. Platform algorithm changes affecting post visibility and engagement.
2. Unplanned events or technical issues disrupting the content calendar.
3.Security breaches or account hacking.
4.Keeping up with the rapid pace of social media trends and platform updates.
5.Creating engaging content that stands out in a saturated market.
6.Limited budget for social media campaigns.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My brand is Yummy Domain. As a social media manager, I specialize in creating and implementing effective social media strategies to help businesses grow their online presence. I also teach classes on social media marketing, sharing insights and best practices with individuals and businesses looking to enhance their digital skills. Additionally, I host events focused on networking, industry trends, and hands-on workshops, providing opportunities for professionals to connect and learn from each other. My goal is to empower others to harness the power of social media for their personal and professional success.

We’d love to hear the story of how you built up your social media audience?

As a social media manager traveling between Soho, NY, and Sono, CT, I bring a unique perspective to audience building:

1 Consistent Posting
– **Content Calendar**: Plan and schedule posts for consistency.
– **Variety**: Mix images, videos, stories, and live streams.

2 High-Quality Content
– **Professional Visuals**: Use high-quality photos and graphics.
– **Value-Driven**: Share tips, tutorials, and insights.

3 Engage with Followers
– **Active Communication**: Respond promptly to comments and messages.
– **Interactive Content**: Use polls and Q&A sessions.

4 Leverage Hashtags
– **Research**: Use popular and niche hashtags.
– **Branded Hashtags**: Encourage audience use for community building.

5 Collaborate with Influencers
– **Suitable Influencers**: Partner with those who align with your brand.
– **Strategic Partnerships**: Collaborate on campaigns and events.

6 Utilize Analytics
– **Monitor**: Regularly review platform analytics.
– **Adjust**: Refine strategies based on performance data.

7 Run Contests and Giveaways
– **Incentives**: Offer appealing prizes.
– **Promotion**: Clearly outline rules and promote widely.

8 Promote User-Generated Content
– **Encourage**: Ask followers to share their experiences.
– **Showcase**: Highlight positive reviews and testimonials.

9 Cross-Promote on Other Platforms
– **Integrated Campaigns**: Use your website and emails to promote social channels.
– **Consistent Branding**: Ensure cohesive branding across all platforms.

By traveling between Soho, NY, and Sono, CT, I also have the opportunity to connect with local influencers, attend industry events, and gather unique content that resonates with both urban and suburban audiences. This dynamic approach helps me create a diverse and engaged following across different regions.

Let’s talk about resilience next – do you have a story you can share with us?

During COVID, my resilience was pivotal in building my social media platform. Embracing a go-getter attitude, I actively supported local restaurants by showcasing their stories, menu innovations, and safety measures through engaging content. This not only helped them maintain visibility but also fostered community support during a challenging period. My efforts not only contributed to their survival but also strengthened my belief in the power of social media to make a positive impact.

Contact Info:

• Instagram: https://www.instagram.com/yummydomain