We caught up with the brilliant and insightful Shanise Spruill a few weeks ago and have shared our conversation below.

Shanise, appreciate you joining us today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?

JOHARI & LOU Artisan Soul Stones was birthed from a unique space. Right before the re-launch of my brand in 2020, I went into a spiritual hiatus. At that time my health as a whole was in need of natural reset this time away from my business allowed me to re-align my intentions and vision for myself and what I wanted to share with the world. As I begin to re-emerge so did my business. I desired a name change that had depth and meaning. A title that would forever be referred to in the energy and wellness space. JOHARI is a Swahili, an African language. Tapping into the Africa language allowed me to connect meaning with lineage. JOHARI translates to “gem” or “something of value”. This resonated deeply since I often created from beautiful gemstones and crystals. LOU represents a name I share with an ancestor. The intent behind my branding was to represent who I was in this newfound space by adding my real name. The tag line: ARTISAN SOUL STONES, simply defines how we do business. We’re a small entity that creates crystal inspired offerings by hand in limited quantities for those looking to balance their energetic spirit.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers?

I’m Shanise and I am the chief wellness curator for energy inspired brand JOHARI and LOU Artisan Soul Stones.
I entered the wellness industry after experiencing significant life trauma which led to a spiritual hiatus. During that season I was introduced to energetic practices that would ultimately lead me to healing and I really wanting to share that with the world. My business went from creating to escape to creating with true energy and spiritual intent. I dove deep into complementary and alternative studies earning a degree as well as several certifications in energy healing, Ayurveda as well as complementary and alternative health.

JOHARI and LOU Artisan Soul Stones represents a crystal inspired energy brand that offers a variety of products to help balance and uplift ones energetic space. I also serve the community as a holistic practitioner specializing in services such as energy healing and Ayurveda health workshops to help those who seek a balanced lifestyle through holistic measures and modalities.

The attributes that sets JOHARI & LOU Artisan Soul Stones apart from others would be bridging both education of Complementary and Alternative Health with Energy inspired offerings towards healing. As the founder I understand the benefits of holistic healing through data back research, professional development and education. Although Holistic Health is a trendy industry we are not in the business of selling trends, we are in the business of positive impact.

I am most proud of being able to service and educate the community by simply doing what I love.

The main thing we want our clients, supporters, and customers to know about JOHARI & LOU Artisan Soul Stones is that we are always operating with their best intention in mind. We’re doing the work, research and professional development to ensure that we remain equipped to handle their energetic needs.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I believe I was able to build my reputation within my market by bridging together real life experiences and subject matter education. Both methods create dialogue within the wellness industry that allow people to connect and relate.

Can you tell us about what’s worked well for you in terms of growing your clientele?

The most effective strategy used in growing our supporters was sharing and connecting via social media. Aside from operating with integrity, I found that consistency, authenticity and creativity on social media platforms help extend our brand’s presence, and in return more customers gravitated towards what we shared, often tagging and sharing our content with others.

Contact Info:

• Website: www.johariandlou.com
• Instagram: instagram.com/johariandlou
• Facebook: facebook.com/johariandlou
• Linkedin: https://www.linkedin.com/company/johariandlouartisansoulstones/
• Twitter: twitter.com/johariandlou

Image Credits
Olesha Haskett