We recently connected with Alex Cromwell and have shared our conversation below.
Alright, Alex thanks for taking the time to share your stories and insights with us today. Let’s start with the story of your mission. What should we know?
At ANC Coordinations, we’re more than wedding planners – we’re here to be the ultimate cheerleader and planning bestie throughout the wedding journey!
Think of us as that friend who’s just as excited about your special day as you are! Want to talk florals, place settings, logistics, or maybe even have a good cry once in a while? We are your girls!
Our mission? Simple!
“We are here for the love, stay for the party, and live for making dream weddings a stress-free reality!”
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Hello, Sweet Friends!
My name is Alex, and I am the proud owner and Events Director at ANC Coordinations. As a Mommy-to-be, small business owner, and Wife, my life is filled with love, laughter, and a constant pursuit of excellence. My husband and I were high school sweethearts, and we tied the knot eight years later in the fall of 2021. Our love story fuels my passion for wedding planning and the joy of bringing other couples’ dreams to life.
How I Got Into the Industry:
My journey into wedding planning began with a simple desire to make people happy and serve others. With a heart dedicated to love and driven goals, I found so much satisfaction in seeing seamlessly planned and executed events come to life. I am a natural “prepared for everything” kind of girl, so that, combined with my love for checklists, timelines, and backup plans, made wedding planning a perfect fit for me.
Our Services:
At ANC Coordinations, we offer a comprehensive range of wedding planning services tailored to meet the unique needs of each couple. Whether you need Full-service planning, Month-of coordination, or something in between, we have the expertise to ensure your special day is flawless. Our services include:
Full-Service Wedding Planning
Partial Planning
Month-of Coordination
Venue Selection and Management
Vendor Recommendations and Coordination
Budget Management
Design and Styling
Timeline Creation
Rehearsal Coordination
Problems We Solve:
Planning a wedding can be overwhelming, but at ANC Coordinations, we take the stress out of the process. We solve the common problems that couples face, such as managing logistics, coordinating with multiple vendors, staying within budget, and ensuring everything runs smoothly on the big day. Our goal is to allow you to enjoy your engagement and wedding day without worrying about the details.
What We Are Most Proud Of:
Seeing the joy on a couple’s face when they see their dream wedding come to life is by far what we are most proud of. It is the ultimate reward! We are also proud of the strong relationships we build with our clients, and fellow vendors, many of whom become friends long after the wedding is over. Our ability to deliver exceptional service and unforgettable weddings is a testament to our dedication and love for what we do.
Main Things We Want Potential Clients to Know:
At ANC Coordinations, our mission is to make your wedding day as special and unique as your love story. We are here to handle every detail, so you can focus on celebrating your love. We want you to know that with us, you are not just another client; you are part of our family. Your happiness and satisfaction are our top priorities, and we will go above and beyond to make your wedding day everything you’ve dreamed of and more.
How’d you build such a strong reputation within your market?
Building our reputation within the wedding planning market has been impacted by several key factors, primarily word of mouth, and client + vendor referrals but also, community involvement. At ANC Coordinations, we pride ourselves on treating all of our community partners and fellow vendors as potential clients because, to us, that’s exactly what they are. This mindset has been instrumental in our growth and success.
Word of mouth has been one of the most significant contributors to our reputation. When couples are happy with their wedding planning experience, they naturally want to share that experience with others. This has been invaluable, as there’s no better endorsement than a satisfied client sharing their positive experience with friends and family. This approach has paid off tremendously, as we average 90% referral-based when it comes to our leads.
It’s simple, we treat others as we would want to be treated and by doing so, ensure that our clients and partners feel valued and appreciated, which encourages them to refer us to others.
Community involvement is another pillar of our reputation. We actively participate in local events, support community initiatives, and collaborate with other small businesses. Being present and engaged in our community not only allows us to give back but also keeps us connected with potential clients and partners. This involvement helps build trust and visibility, making ANC Coordinations a recognized and respected name within our market.
How do you keep in touch with clients and foster brand loyalty?
Keeping in touch with our clients is something we take great pride in at ANC Coordinations. We are incredibly thankful to have the opportunity for such meaningful relationships with our couples and their families. With many of our clients, we build a genuine friendship so staying in touch feels very natural and effortless.
One of the ways we maintain these relationships is through social media. We follow our couples on various platforms, engaging with their posts, celebrating their milestones, and sharing in their joys even after their wedding day. This ongoing interaction helps keep the connection strong and personal.
Additionally, we love sending little ‘Thinking of You’ messages. Whether it’s an anniversary, a birthday, or just a day that they are heavy on our hearts, we take the time to reach out and let our clients know we are thinking about them. These small gestures go a long way in showing our clients that they are more than just a project to us—they are truly a part of our family.
Ultimately, our approach to keeping in touch and fostering brand loyalty stems from the genuine friendships we build with our clients. We are blessed to have some of the most amazing couples, and the bonds we create go beyond the professional realm. By being genuinely invested in their lives and well-being, we ensure that our clients feel valued and appreciated long after their wedding day, which naturally fosters loyalty and keeps the connection alive.
Contact Info:
- Website: https://anccoordinations.com/
- Instagram: https://www.instagram.com/anc.coordinations?fbclid=IwZXh0bgNhZW0CMTAAAR3ur2j8s44Ppp4zsBI9joOaigMIdzg_h0GYJ6vWQosZMGm7pdUaZJBhJ4w_aem_ZmFrZWR1bW15MTZieXRlcw
- Facebook: https://www.facebook.com/ANCCoordinations/
- Linkedin: https://www.linkedin.com/in/alex-cromwell-762005281/
