We’re excited to introduce you to the always interesting and insightful Fatima Barnes. We hope you’ll enjoy our conversation with Fatima below.
Fatima, thanks for taking the time to share your stories with us today What was it like going from idea to execution? Can you share some of the backstory and some of the major steps or milestones?
It all began during the unprecedented times of the pandemic when I found myself working from home, surrounded by a wealth of business expertise accumulated over years in the corporate world and through my own personal wins, ups, and downs as an entrepreneur. Yet, amidst the chaos, there was a quiet but persistent voice within me, urging me to do more than just navigate my own professional journey. It was a calling to share my knowledge and empower others to succeed in their entrepreneurial endeavors.
As I reflected on my career aspirations, I realized that consulting, coaching, and strategy had always been a passion of mine, deeply ingrained in my desire to guide and support fellow entrepreneurs. The pandemic served as a catalyst, amplifying this inner calling as I witnessed numerous businesses struggle with sustainability and growth.
Driven by this newfound clarity of purpose, I took a bold step forward. One day, I decided to share my insights live on Facebook, intending to offer guidance and support to anyone in need. Little did I anticipate the overwhelming response that followed. My inbox flooded with messages from individuals seeking assistance, hungry for the knowledge and expertise I had to offer.
It was a pivotal moment. Recognizing the demand for guidance and mentorship, I swiftly assembled a beta group comprising aspiring and established business owners from diverse backgrounds. Over the course of a transformative summer, I dedicated myself to coaching, consulting, and strategizing with this dynamic cohort, refining my approach and honing my skills in real-time.
Despite the demands of my corporate career, I was fueled by passion and determination. I seized every spare moment to meticulously craft a comprehensive program, drawing upon my years of experience and insights gained from working with diverse industries. With unwavering commitment, I meticulously laid the groundwork for what would become a transformative journey for countless entrepreneurs.
Finally, the time arrived to take the leap of faith. I launched my coaching, consulting, and strategy practice, equipped with a vision to empower entrepreneurs with the tools and strategies needed to thrive in an ever-evolving landscape. As clients poured in and success stories began to unfold, I knew that I had embarked on a journey that transcended mere professional pursuits—it was a mission to inspire and uplift others on their path to success.
Through my experiences and interactions, I discovered a niche where I could truly make a difference—empowering beauty brand owners. Recognizing the unique challenges they faced, I honed my expertise and became known as The Beauty Brand Whisperer, offering tailored guidance and strategies to elevate their businesses to unprecedented heights.
And thus, from humble beginnings to a thriving coaching, consulting, and strategy practice, my journey from idea to execution stands as a testament to the power of passion, perseverance, and purpose.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I’m Fatima Barnes, known in the industry as The Beauty Brand Whisperer, and I’m passionate about helping beauty brand owners skyrocket their online success and sell their products like hotcakes. My journey into this industry was born out of a desire to empower entrepreneurs and make a meaningful impact in the beauty world.
Over the years, I’ve observed the unique challenges faced by beauty brand owners who rely heavily on in-person sales, existing clientele, or word-of-mouth marketing. Recognizing the untapped potential of transitioning to online platforms, I set out on a mission to equip these entrepreneurs with the strategies and tools needed to thrive in the digital space.
Through my coaching, consulting, and strategy practice, I offer tailored guidance and support to beauty brand owners looking to expand their online presence and attract a steady stream of ready-to-buy shoppers. My specialty lies in leveraging the power of Goldmine Groups™—untapped segments within their audience who are eager to invest in their products. By tapping into these hidden gems, my clients can maximize their online success and achieve unparalleled growth, even with small audiences.
What sets me apart is my unwavering commitment to delivering results and my deep understanding of the beauty industry’s nuances. I’ve helped countless clients break through income plateaus, achieve consistent cash flow, and elevate their brands to new heights of success.
I’m incredibly proud of the transformations I’ve witnessed in my clients’ businesses—their success stories serve as a testament to the power of strategic marketing and targeted audience engagement. Whether it’s through one-on-one coaching, group sessions, or comprehensive workshops like my Clicks To Cash program, I’m dedicated to empowering beauty brand owners to realize their full potential and thrive in the competitive online landscape.
For potential clients and followers, I want them to know that I’m more than just a strategist—I’m a trusted partner committed to their success. My approach is not one-size-fits-all; I take the time to understand each client’s unique goals, challenges, and vision, crafting personalized strategies that deliver tangible results.
In essence, my mission is simple: to empower beauty brand owners to turn their passion into profit, achieve financial freedom, and make a lasting impact in the beauty industry. With my guidance and expertise, they can confidently navigate the digital landscape and build thriving, sustainable businesses that stand the test of time.
We’d love to hear the story of how you built up your social media audience?
When I started building my audience on social media, I focused on authenticity and clarity. I made sure that every post, comment, and interaction reflected who I truly am and what I have to offer. It’s not about the size of the audience but the quality of engagement. I prioritized connecting with like-minded individuals and those who could benefit from my products and services.
Consistency was key. I showed up every single day, sharing valuable content and engaging with my audience. Networking played a crucial role as well. I actively sought out opportunities to connect with others in my industry and related fields.
My advice to those starting to build their social media presence is to be genuine and consistent. Know who you are and what you have to offer, and let that shine through in everything you do online. Focus on building meaningful connections rather than just chasing numbers. And remember, it’s not about how many followers you have, but how engaged and aligned they are with your brand.
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
A lesson I had to unlearn was that constant hustling and overworking myself would always lead to success. I used to believe that my productivity and worth were directly tied to how busy I was and how much work I could accomplish. This mindset led to burnout and a feeling of being stuck in a cycle of never-ending tasks.
When I decided to start a family, I realized that I didn’t want to be perpetually busy just for the sake of it. I had adopted a survival tactic from my corporate days, where I felt the need to constantly stay busy to prove my worth and achieve success. However, I learned that this approach wasn’t sustainable or fulfilling in the long run.
Becoming a mother forced me to slow down and reevaluate my priorities. I discovered that I didn’t have to work myself to exhaustion to achieve my goals. Instead, I learned to trust in the process and have faith that things would work out even when I wasn’t constantly pushing myself to the limit. This shift in mindset allowed me to find a healthier balance between work and personal life, ultimately leading to more sustainable success.
Contact Info:
- Website: https://www.ceocharmschool.com
- Instagram: @iamfatimabarnes_
- Facebook: Fatima Asaan Barnes
- Youtube: https://www.youtube.com/channel/UCQsJ8aWPQRSjMsPemsqX1WA
Image Credits
Stephanie Ramirez
Antione Lever