We’re excited to introduce you to the always interesting and insightful Matt Walsh. We hope you’ll enjoy our conversation with Matt below.

Alright, Matt thanks for taking the time to share your stories and insights with us today. Setting up an independent practice is a daunting endeavor. Can you talk to us about what it was like for you – what were some of the main steps, challenges, etc.

From a young age, I had a penchant for entrepreneurship, though I didn’t recognize it as such until adulthood. At the tender age of seven, I helped out on my father’s farm, picking sweet corn and selling it door-to-door with my trusty red wagon. Thirteen ears of corn for a dollar made me feel wealthy, but more importantly, it ignited a lifelong passion for business.

Fast forward 30 years, I became a specialist trader on the now-defunct Chicago Stock Exchange. Over 15 years, I immersed myself in trading technologies, eventually founding my own firm. My experience with various trading systems revealed both strengths and weaknesses, inspiring me to create a superior platform. With a close friend, I launched Technology Solutions International and developed Trade AnyWhere, which we later sold to a major New York broker-dealer.

When conceptualizing a new business, it’s crucial to identify a genuine need. Conduct thorough research to understand the competitive landscape. Ask yourself why your business idea stands out and seek honest feedback from friends and family. The journey from idea to success is fraught with challenges, not the least of which is overcoming the “inventor’s blindness”—the tendency to overlook flaws in your own creation.

Building a business is far from straightforward. The notion that “if you build it, they will come” is a Hollywood fantasy. Real world success requires resilience, adaptability, and a deep understanding of the risks and rewards involved. Embrace both the trials and triumphs of entrepreneurship, driven by your passion and prepared for the inevitable obstacles along the way.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My journey into entrepreneurship started early in life, selling sweet corn as a young boy. Over the years, I’ve ventured into various industries, owning a commercial painting business, engaging in logging, developing institutional trading software, opening a world-class spa, and founding the most environmentally friendly hair salon. My approach has always remained consistent: research, share, receive feedback, secure funding, and steadily advance the project.

Currently, I am focused on Splish Naturals, a holistic wellness company specializing in all-natural, non-invasive products. Before launching any venture, including Splish Naturals, I ensured there was a genuine need I could address. Initially, Splish Naturals began as a CBD topical company. Entering the cannabis industry posed challenges, from navigating legal complexities to competing in a saturated market.

During my research, I encountered significant misinformation and contradictory data within the industry. This, coupled with the presence of disreputable companies, motivated me to establish a business grounded in legal compliance, transparency, and the use of all-natural ingredients. The onset of COVID-19 brought unprecedented challenges globally. Our company was no exception, but we responded by rebranding and diversifying our product offerings beyond CBD topicals. Unlike many CBD companies that focus solely on one ingredient, Splish Naturals expanded to include products like Rejuvenation and Chakra biomats.

This pivot demonstrated our ability to adapt to changes in the global market, economy, and regulatory landscape. Our resilience during the early days of COVID-19 is a source of great pride. We did not rigidly adhere to our initial business model but adapted to meet evolving economic and global needs. Currently, we are testing other products, including wearables like smart rings and watches, which allow individuals to monitor their health and biometrics, aligning with our philosophy of all-natural, non-invasive, whole-body health. Building a business is rarely a straightforward path. It is essential to remember fundamental aspects such as securing proper business and tax licenses, insurance (liability, vehicle, workers’ compensation, etc.), marketing/PR, staffing, and order fulfillment, based on the type of business you are developing.

In 2023, SUCCESS Magazine featured Splish Naturals in an article highlighting our deep dive into holistic healing and wellness. Our goal has always been to provide an all- natural alternative to conventional medicine, whether it’s ibuprofen or something stronger. As the world evolves, more individuals, families, and companies seek natural alternatives to traditional Western medicine. Splish Naturals is poised to lead this revolution. We continue to diversify our product offerings with the goal of helping individuals lead a healthier life and corporations provide healthier options for their employees. At Splish Naturals, we have embraced the opportunity to contribute positively to the wellness industry. We are proud of initiatives like our “Heal Your Heroes” program, which recognizes everyday heroes by offering them our products to help reduce pain and inflammation​​​​​​. Our Rejuvenation Mat, featuring modalities such as Pulse Electro Magnetic Field (PEMF) and Far Infrared Radiation (FIR), exemplifies our commitment to innovation and holistic health​​​​​​​​. Testimonials from our customers and professionals in the wellness industry validate the efficacy and impact of our products​​. The global wellness economy is surging, with an expected growth to $8.5 trillion by 2027. Splish Naturals is well-positioned to thrive in this expanding market, driven by our dedication to quality, transparency, and holistic health. As we continue to grow, we remain committed to our mission: “Everyone Deserves Wellness.”

Let’s talk about resilience next – do you have a story you can share with us?

In recent years, Splish Naturals has exhibited exceptional resilience and ingenuity, navigating economic uncertainties and industry challenges with remarkable agility. The company has consistently evolved to meet market demands, embracing sustainable practices and launching innovative products that deeply resonate with eco-conscious consumers. Despite facing supply chain disruptions and intense competition, Splish Naturals has sustained steady growth and cultivated a loyal customer base, reflecting its unwavering commitment to quality and environmental stewardship.

Adapting to Market Demands
Splish Naturals has adeptly responded to changing consumer preferences, particularly the growing demand for natural and sustainable products. The company’s product line includes offerings like the Rejuvenation Mat and Rejuvenation Pillow, which leverage the therapeutic properties of natural materials and advanced technologies to provide holistic healing and relaxation. These products not only address physical ailments but also promote mental wellness, aligning with the broader trends in the global wellness economy, which is projected to reach $8.5 trillion by 2027​​.

Embracing Sustainability
Sustainability is at the core of Splish Naturals’ operations. The company has integrated eco-friendly practices across its supply chain, from sourcing raw materials to packaging and distribution. This commitment is evident in their use of high-quality, natural ingredients and eco-conscious packaging. By prioritizing sustainability, Splish Naturals appeals to a demographic increasingly concerned about environmental impact, reinforcing its brand loyalty and market position.

Innovative Product Development
Innovation is a driving force behind Splish Naturals’ success. The company’s product development strategy focuses on creating unique, effective solutions for wellness and recovery. For instance, the Rejuvenation Mat combines Pulse Electro Magnetic Field (P.E.M.F.) therapy, Far Infrared Radiation (FIR), Negative Ion Generation, and Transcutaneous Electrical Nerve Stimulation (TENS) to enhance healing and relaxation​​​​​​.

This multi-modal approach sets Splish Naturals apart in the competitive wellness
market.

Strategic Planning and Team Dedication
The success of Splish Naturals can be attributed to strategic planning and a dedicated team. The company’s leadership has been proactive in identifying market opportunities and navigating challenges. The “Heal Your Heroes” crowdfunding campaign is a testament to this strategy, aiming to expand the company’s reach and impact by recognizing and supporting everyday heroes with Splish Naturals products​​​​.

Commitment to Quality and Stewardship
Quality and environmental stewardship are pillars of Splish Naturals’ business philosophy. The company’s products, such as the Magic Balm and Muscle Relief oils, are formulated with premium, scientifically backed ingredients that deliver effective results. Testimonials from satisfied customers, including healthcare professionals and everyday users, highlight the efficacy and reliability of these products​​.

Setting New Industry Benchmarks
As Splish Naturals continues to thrive, it sets new benchmarks in the natural products industry. The company’s innovative approaches and unwavering commitment to sustainability and quality position it as a leader in the wellness sector. With a strategic vision and a dedicated team, Splish Naturals is poised for continued growth and success, making significant contributions to the health and well-being of its customers and the broader community.

In conclusion, Splish Naturals’ journey is a compelling example of how a company can successfully navigate industry challenges through resilience, innovation, and a steadfast commitment to its core values. As the wellness industry evolves, Splish Naturals remains at the forefront, driving positive change and setting new standards for excellence.

Putting training and knowledge aside, what else do you think really matters in terms of succeeding in your field?

To excel in the natural products industry, particularly with a brand like Splish Naturals, focusing on several key areas is essential for success. Here’s a detailed breakdown of these factors:

Continuous Improvement: Regular updates and improvements to products are vital. This can be achieved by actively seeking and incorporating customer feedback and staying abreast of new scientific research. For example, continually enhancing formulations with the latest beneficial ingredients can keep products relevant and effective.

Unique Formulations: Creating unique, high-quality formulations that stand out in the market is crucial. This involves researching and developing products with distinct combinations of ingredients that offer unparalleled benefits.

Consistency: Ensuring consistent quality in every batch through rigorous quality control processes is non-negotiable. Implementing strict testing protocols and maintaining high standards helps build and retain customer trust.

Transparency: Being transparent about ingredients and sourcing practices builds trust with customers. Clearly communicating where and how ingredients are sourced and the processes involved in making the products can enhance brand credibility.

Customer Service: Providing excellent customer service is key to building and maintaining strong relationships with customers. This involves prompt responses to inquiries, effective problem resolution, and going the extra mile to ensure customer satisfaction.

Price Consciousness: Understanding the competitive landscape and all-in costs is essential. Setting prices that are fair and provide good value to the average consumer while ensuring a healthy profit margin is crucial for sustainability.

Engagement: Engaging with customers through various channels such as social media, email newsletters, and events helps build a loyal community. Regular communication and interactive content can keep customers informed and involved with the brand.

Brand Identity: Developing a strong, recognizable brand identity that resonates with the target audience is fundamental. This includes creating a compelling brand story, consistent visual elements, and a clear brand voice that reflects the company’s values and mission.

Effective Marketing: Using effective marketing strategies, including digital marketing, influencer partnerships, and content marketing, can significantly increase brand reach and attract new customers. Tailoring campaigns to highlight the unique benefits of products can create strong connections with the audience.

Sustainable Practices: Implementing sustainable practices in sourcing, production, and packaging appeals to environmentally conscious consumers. Demonstrating a commitment to sustainability can differentiate the brand and attract a loyal customer base.

Ethical Sourcing: Ensuring ethical sourcing of ingredients helps maintain credibility and customer trust. This involves partnering with suppliers who adhere to fair labor practices and environmentally friendly farming methods.

Compliance: Staying updated with industry regulations and ensuring all products meet the required standards is essential to avoid legal issues and maintain consumer trust. Industry Connections: Building and maintaining relationships with suppliers, distributors, and other industry players can provide valuable opportunities for growth and innovation.

Collaborations: Exploring collaborations with other brands, influencers, and experts can expand reach and credibility. Joint ventures and partnerships can introduce products to new markets and demographics.

Market Trends: Staying informed about market trends and being ready to adapt to changes is crucial. This can involve adopting new technologies, responding to shifts in consumer preferences, and continuously innovating.

Resilience: Developing resilience to navigate challenges and setbacks is essential for long-term success. This involves building a strong organizational culture, maintaining financial health, and fostering a flexible approach to business operations.

By focusing on these aspects, Splish Naturals can enhance its chances of success within the natural products industry, building a strong, sustainable, and trusted brand.

Contact Info:

• Website: https://www.splishnaturals.com
• Instagram: https://www.instagram.com/splishnaturals/
• Linkedin: https://www.linkedin.com/company/splish-naturals/
• Youtube: http://www.youtube.com/@splishnaturals690

Image Credits

Matt Walsh