We recently connected with Ben Phelps and have shared our conversation below.
Alright, Ben thanks for taking the time to share your stories and insights with us today. Risk taking is something we’re really interested in and we’d love to hear the story of a risk you’ve taken.
In the fast-paced world of entertainment, where uncertainty looms around every corner, taking risks isn’t just a choice; it’s a necessity for those seeking to make a meaningful impact. For myself, founder and CEO of Emagine Content, the decision to step into the unpredictable realm of the entertainment business was a calculated risk—one driven by a desire to challenge norms and promote diversity.
Launching Emagine Content wasn’t just merely about pursuing a passion for me. It was a deliberate move to address a glaring gap in the industry: the lack of diversity. As an Asian American, I recognized the importance of amplifying diverse voices at a time when the diversity movement was gaining momentum. It was a risk, venturing into an industry known for its resistance to change, but it was a risk worth taking.
Leaving behind the security of a 9-5 job was a daunting prospect, but for me, the allure of breaking free from the confines of a desk was too compelling to ignore. Drawing on years of experience in networking, customer service, and sales, I embarked on a journey that would shape the trajectory of their career.
The road to success was far from smooth. In an industry as competitive as entertainment, building credibility and trust takes time and perseverance. But armed with determination and a commitment to authenticity, I forged ahead, establishing Emagine Content as a beacon of diversity and inclusivity in an otherwise homogeneous landscape. At times I thought about if I made the right decision since I didn’t go the traditional agency route and becoming an agent’s assistant, coordinator, mailroom employee.
Navigating the complexities of the entertainment industry required more than just business acumen; it demanded a genuine connection with people. Whether it was cultivating relationships with talent agencies, casting directors, or production companies, I prioritized being personable, reliable, and someone that people enjoyed working with. These qualities not only earned myself a reputation as a trusted collaborator but also paved the way for meaningful partnerships that would shape the future of Emagine Content and along the way, bookings for clients and being able to pitch in front of major studios and production companies.
Of course, no journey is without its challenges. From overcoming skepticism as a newcomer to navigating the intricacies of an ever-evolving industry, I faced obstacles at every turn. Yet, it was precisely these challenges that fueled my determination to succeed. Each setback served as a lesson, strengthening my resolve to push boundaries and defy expectations as an Asian American in the industry.
Today, the risks taken have borne fruit. Emagine Content stands as a testament to the power of diversity and inclusion in entertainment. By working with a diverse array of talent, from emerging artists to established influencers and actors, I have not only reshaped the narrative but also set a new standard for authenticity and representation in the industry.
For me, the journey is far from over. As Emagine Content continues to grow and evolve, I remain committed to championing diversity and paving the way for underrepresented voices to be heard. It’s a journey fueled by passion, driven by purpose, and defined by the willingness to take risks in pursuit of a greater vision.
In the end, taking a risk isn’t just about stepping into the unknown; it’s about embracing the opportunity to make a difference. And for me, the decision to take that risk has not only transformed my career but also left an indelible mark on the world of entertainment.
Ben, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
For those who may not be familiar with my journey, my name is Ben Phelps, and I am the CEO of Emagine Content. My career in the entertainment industry began at Credence Entertainment, a boutique management company where I honed my skills in talent management and developed a passion for nurturing diverse voices. This passion led me to launch Emagine Content in 2018, with a clear mission: to represent and support diverse actors while maintaining a hands-on approach to management.
The entertainment industry is one of dynamic opportunities and complex challenges. My entry into this world was driven by a desire to be part of an industry that shapes culture and influences societal norms. At Credence Entertainment, I learned the intricacies of talent management, which inspired me to create my own company where I could focus on diversity and inclusivity.
Emagine Content offers a range of services tailored to the unique needs of our clients. We provide talent management for actors, representation for athletes and fitness influencers through Emagine Sports Management, and comprehensive support in branding, licensing, and endorsements. Additionally, we expanded our reach by launching Emagine Artists Agency in London in 2021, further broadening our global influence.
Our Original Content division, headed by Producer Kimberly Boyd, focuses on creating compelling and diverse narratives. We collaborate with major global intellectual properties, including Nigerian superheroes and Japanese anime, and work with major studios to bring these stories to life.
At Emagine Content, we understand that each client has unique aspirations and challenges. Our hands-on approach ensures that we provide personalized guidance and support. Whether it’s securing key roles in films and television series or negotiating branding deals for athletes and influencers, our goal is to help our clients achieve their career objectives.
What truly sets Emagine Content apart is our unwavering commitment to diversity and our personalized management style. We intentionally keep our client rosters smaller to ensure that each client receives the attention and support they deserve. Building and maintaining strong relationships within the industry is crucial, and I’m proud of the extensive network of contacts I’ve cultivated over the years. Being recognized as someone executives want to do business with, simply because you’re a good person, is invaluable in this industry.
One of the accomplishments I’m most proud of is the success we’ve achieved in booking significant roles for our clients. From co-stars and guest stars to recurring roles and lead parts in major films and television series, seeing our clients thrive and reach their career goals brings me immense fulfillment. Being part of their journey in Hollywood is a privilege and a responsibility I don’t take lightly.
At Emagine Content, we believe in the power of diversity and the importance of personalized management. Our commitment to our clients goes beyond professional representation; we invest in their dreams and work tirelessly to help them succeed. We are proud to collaborate with major studios and global IPs, and we continually strive to push the boundaries of inclusivity in the entertainment industry.
Whether you are an aspiring actor, a seasoned performer, or an influencer looking to expand your brand, Emagine Content is here to support and guide you. Our dedicated team, extensive industry network, and passion for diversity make us the ideal partner for your journey in entertainment.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
Building a reputation in the entertainment industry requires a combination of strategic actions, consistent values, and genuine relationships. Here’s what I believe has helped me build my reputation within Hollywood. From the inception of Emagine Content, my focus has been on representing diverse talent. This commitment to diversity and inclusion resonated deeply within an industry increasingly recognizing the value of inclusivity. By championing diverse voices and stories, we have carved out a niche that sets us apart. At Emagine Content, we intentionally keep our client rosters smaller to provide personalized and hands-on management. This approach ensures that each client receives the attention, support, and guidance they need to succeed, making them feel like partners in a collaborative journey rather than just numbers.
Over the years, I have cultivated an extensive network of relationships within the casting, development, and production spaces. Building a Rolodex of contacts who trust and respect you is crucial in an industry built on who you know. My reputation as someone who is reliable, personable, and enjoyable to work with has opened many doors for both myself and my clients. Our success in booking significant roles for our clients, from co-stars and guest stars to leads in major films and television series, speaks for itself. This proven track record has bolstered our credibility and demonstrated our capability to deliver results. Expanding our services to include Emagine Artists Agency in London and Emagine Sports Management has diversified our portfolio and showcased our versatility. This expansion has not only widened our market reach but also strengthened our brand as a comprehensive talent management company.
Maintaining consistency in our values and operations has been fundamental. Clients and industry professionals alike know they can count on us to act with integrity, uphold our commitments, and prioritize ethical practices. Ultimately, our clients’ success is our success. Helping them achieve their career goals and seeing their growth and achievements is incredibly fulfilling. This dedication to their journey has fostered loyalty and trust, further enhancing our reputation. By combining these elements, we have built a strong reputation within the entertainment market, positioning Emagine Content as a trusted and influential player committed to diversity, personalized service, and client success.
What’s worked well for you in terms of a source for new clients?
The best source of new clients for Emagine Content has been through referrals from a network of trusted industry professionals. We exclusively take on new clients based on recommendations from agents, existing clients, casting directors, producers, directors, and legal representatives. This referral-based approach has proven to be highly effective for several reasons. Firstly, referrals from respected industry insiders come with an inherent level of trust and credibility, ensuring that the talent we consider has already been vetted. This helps us maintain a high standard for our client roster, representing individuals who have demonstrated potential and dedication. Cultivating strong relationships with these professionals has been key to our strategy, reinforcing connections and fostering a network of trust.
Furthermore, referrals streamline our client acquisition process, significantly reducing the time and effort needed for vetting. This allows us to focus more on understanding the client’s needs and goals. The consistency and reliability of this method ensure a steady flow of clients who align with our values and expectations, helping us avoid potential mismatches and conflicts with the current roster. Relying on referrals also strengthens our reputation within the industry, signaling to potential clients and partners that we maintain high standards. Additionally, referrals from existing clients indicate a high level of satisfaction and loyalty, which is crucial for long-term success.
Overall, this referral-based strategy has been instrumental in helping Emagine Content grow and thrive. It aligns perfectly with our commitment to quality, integrity, and the personalized management style that sets us apart in the entertainment industry.
Contact Info:
- Website: http://www.emaginecontent.com
- Instagram: http://www.instagram.com/emaginecontent
- Other: https://www.imdb.com/search/title/?companies=co0699908
