We caught up with the brilliant and insightful Jessica Folmar a few weeks ago and have shared our conversation below.

Jessica, looking forward to hearing all of your stories today. What’s the backstory behind how you came up with the idea for your business?

As a busy mom juggling work, raising a family, attending sports events, and managing a household, I found myself perpetually drowning in laundry. The constant cycle of washing, drying, folding, and putting away clothes left me with little time for the things that truly mattered, like spending quality time with my family. Realizing that I couldn’t be the only one overwhelmed by the endless piles of laundry, I decided to create JSC Laundry Jet Stream Clean Laundry. JSC Laundry Pickup was born from the simple yet powerful idea that families should be able to reclaim their time from the monotony of laundry. Much like Instacart revolutionized grocery shopping, our service offers a straightforward solution: we pick up your dirty laundry, clean it to perfection, and deliver it back to your doorstep, giving you more precious moments with your loved ones.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My journey into the laundry business with JSC Laundry Jet Stream Clean Laundry was deeply inspired by my husband, who owns a successful carpet cleaning business called Jet Stream Clean. Watching him build his business from the ground up with such entrepreneurial spirit and dedication was incredibly motivating. His determination and success sparked an idea in me: if he could create a thriving business by addressing a common household need, so could I. As a busy mom overwhelmed by the never-ending laundry cycle, I saw an opportunity to create a service that could alleviate this burden for other families. Driven by my husband’s entrepreneurial example and my desire to help others reclaim their time, I launched JSC Laundry Pickup. Our service simplifies life for families by taking the hassle out of laundry, just as my husband’s business transformed carpet cleaning into a convenient service.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

I keep in touch with my clients through our robust booking software, which facilitates seamless communication by sending text message notifications whenever a booking is made. This system allows us to exchange messages easily, ensuring that all client needs and concerns are promptly addressed. Beyond the technology, I believe in bringing my true, authentic self to every interaction. Over the months, I’ve shared countless personal moments with my clients—from celebrating births and baptisms to offering support during times of loss and rejoicing in graduations. These experiences have built deep, fulfilling relationships that go far beyond a simple business transaction. My commitment to genuine, heartfelt communication ensures that every client feels valued and connected.

We’d love to hear the story of how you built up your social media audience?

I found my audience on social media by first understanding my market, which was a natural fit because I am my market. Being a busy mom juggling work, family, and endless household chores, I knew firsthand the challenges and pain points of my potential clients. This insight allowed me to create content that was both relatable and engaging. I share and highlight everyday situations that resonate with my audience, often incorporating humor to connect on a personal level. By posting funny anecdotes, relatable stories, and practical tips, I keep my clients entertained and engaged. This authentic approach has helped build a loyal following and a community that feels understood and valued.

Contact Info:

• Website: https://jetstreamcleanlaundry.square.site
• Instagram: Jet Stream Clean Laundry
• Facebook: Jet Stream Clean Laundry