We caught up with the brilliant and insightful Juan Faura a few weeks ago and have shared our conversation below.

Hi Juan , thanks for joining us today. Alright, so one thing we think people don’t talk about nearly enough is investments – either time or money. What’s one of the best or worst investments you’ve made and what did you learned from the experience?

The best investment I have made as a business owner was traveling to client’s athletic competitions. As a talent manager of athletes and influencers, I prioritize being more than someone who makes their clients money. Thus, I flew out to Michigan and Texas to watch the NCAA Women’s Gymnastics Regionals and National Championships. Interestingly, one of my clients, Annie Beard, won the National Championship! Annie’s family was very appreciative that I came out to support her and said it meant a lot to them. Likewise, this trip reassured my mission of impacting others beyond financial gains.

Juan , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I am a 2024 graduate of The Pennsylvania State University. I obtained a Bachelor of Science in Finance with minors in Sports Studies and Business Law.

I initially got into the Sports & Entertainment business through a clothing brand called Jerpa. I served as Director of Athlete & Influencer Relations where I contacted prominent sports agencies (WME, CAA, Wasserman) in hopes of getting product in their client’s hands. Luckily, we were able to find some success as we sent product to Chris Paul, Wiz Khalifa, Saquon Barkley, Matt Rife, and more.

My company, Go Time LLC, serves as a talent agency dedicated to empowering athletes, influencers, and media personalities to leverage their NIL (Name, Image, Likeness) potential beyond financial gains. From identifying one’s personal brand to facilitating business and marketing partnerships, we create transformational opportunities for our clientele. Ultimately, authenticity and dependability guide our daily business activities.

In just a short time period, our clients have inked deals with hundreds of brands, ranging in size from State College hallmarks such as Jerpa Jeans to nationally recognized brands like Samsung and Firehouse Subs.

Our mission is simple: equipping our clients with the necessary tools to maximize their potential in building a long-lasting brand.

Recognizing time as our utmost asset, let’s collaborate and build a memorable brand together!

What do you think helped you build your reputation within your market?

I believe my ability to maintain strong relationships with all parties involved has been essential to building my reputation. By listening to their needs and providing personalized solutions, I’ve fostered loyalty and positive word-of-mouth referrals.

Additionally, collaborating on projects with industry professional has expanded my reach and influence. For example, my company partnered with TDAY Sports and Out2Win to put on Athlete/Influencer Content Days across 13+ universities. In this activation, we created content for brands while introducing student-athletes to key stakeholders.

Ultimately, this network not only provides support and insights but also serves as a platform for increasing one’s credibility.

Have any books or other resources had a big impact on you?

Yes, there are many books, videos, and other resources that have significantly impacted my entrepreneurial thinking and philosophy.

First, the Gary Vee YouTube video titled “The Ultimate Advice for Every 20-Year-Old” inspired me to think about opening a business. Also, it made me realize that everyone is on their own journey and that you can’t compare yourself to others.

To continue, the book “Make your Bed” taught me a lot about time management and maximizing each day.

Lastly, my peers have greatly helped me with self-confidence, business strategy, and more. The last 4 years showed me that the notion of “You become the average of the five people you hang out with” could not be truer.

Contact Info:

• Website: https://www.gotimeagency.org
• Instagram: https://www.instagram.com/jfaura10/
• Linkedin: https://www.linkedin.com/in/juan-faura/